unique selling proposition

3 Simple Steps Every MSP And IT Service Business Needs To Take Online Right Now

Robin RobinsIT Managed Services, IT Marketing, IT Sales, MSP Marketing, Technology Marketing

So you’re super busy handling tickets that seem to multiply like rabbits. Add to this your clients are in full-blown panic mode…and to make matters even worse…you’re down to your last case of toilet paper! In all seriousness, we know this is a temporary situation but we don’t know how temporary. When this ends, (and it WILL end) the world …

We Hit The Impassable $3 Million Wall, Then Used A $58,253-A-Month Wrecking Ball And Raced To $4.5 Million!

Nick KnowltonGenius of the Month

50% Growth For 2 Straight Years Seemed TOO Easy. For the first few years, RoundTable Technology had the great fortune of growing organically through word of mouth, referrals and a couple of small acquisitions. I took my seat at the RoundTable in 2016 to help with sales and business development. At first, my job was a breeze since new contracts …

unique selling proposition

The Dos And Don’ts Of Marketing Your MSP In An Unstable Economy

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

Right now, the economy is being upended and many of you are worried the COVID-19 pandemic will destroy your business. Unfortunately, this is not the first time I have faced this in business. NOTE: Before I go on, I’ve done a free webcast on “How To Avoid Losing Clients And Still Market Your MSP During The COVID-19 Crisis.” You can …

unique selling proposition

The Secret To Positioning Your MSP

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

While there certainly IS a play for simply stating who you want as a client (as in the photo here), successful lead generation requires an irresistible offer and GREAT PROMISE to work. Most businesses do NOT make such a promise in their marketing and selling activities and suffer from suppressed response rates and less-than-stellar results. Such a promise puts your …

unique selling proposition

Create Your Own Luck By MSP Marketing With GREAT Client Testimonials And Success Stories

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

Here’s a question: When was the last time you added a fresh new case study or testimonial to your website? To your Google reviews? To your Shock-And-Awe box? One thing you ought to be constantly paying attention to is the quantity and quality of reviews and testimonials you’re getting. Clients in B2B ventures often don’t think to give reviews. Home …

unique selling proposition

What Can An MSP Owner Learn About Marketing From George Foreman?

Robin RobinsEntrepreneurship

Two-time Heavyweight Champion and genius entrepreneur George Foreman will be ONE of the keynote speakers at our upcoming Boot Camp. Some have criticized the decision, saying, “We’re IT guys – not a room full of professional boxers or TV personalities, so why waste time listening to THIS guy?” So, please allow me to address that AND serve the dual purpose …

unique selling proposition

The Most Effective Lead Generation Formula

Robin RobinsIT Marketing, IT Sales, Managed Services, MSP Marketing

Problem. Agitate. Solve. The above is the oldest and still one of the most effective lead generation formulas. More specifically, identify a highly irritating problem, anxiety, worry or frustration your clients have. Next, AGITATE it. Make them FEEL even more annoyed, frustrated and worried about it – and THEN offer the solution to the problem. As I’ve long taught, effective …

unique selling proposition

MSP Sales: What To Do With The First “No”

Robin RobinsIT Sales, Managed Services, MSP Marketing

The first real sales training I ever received was when I was working for Tony Robbins as a rep selling his Personal Power and Power To Influence courses. It was a great experience, to say the least. Tony taught his reps to ignore the first “no,” saying that some prospects throw out an objection or a “no” just as a …

unique selling proposition

How To PROFITABLY Show A Little Love To Break-Fix Clients

Robin RobinsIT Managed Services, IT Marketing, Managed Services, MSP Marketing

It’s the month of love! Every month I answer a couple of questions from new members in our monthly newsletter and was reflecting on one about what almost every MSP and IT services owner tries to avoid – the “cheap” break-fix client.  This client had gotten enough requests to begin questioning if he was overlooking an opportunity. Read on for …