There’s really only four ways that you can increase your profitability as a business. One is you grow. Meaning you add more new customers. And you’ve got to make sure that the price point that you add them at is profitable, because you don’t want to add more customers to an unprofitable business at the same price point, if the …
Cybersecurity has been the most talked about topic on every business owner’s mind. Cybersecurity services are in high demand, but many IT services firms aren’t capitalizing on this recurring revenue stream. Because of this, there is ample opportunity for you to educate your clients and prospects about emerging threats — and why they can’t afford to skimp on your cybersecurity …
It’s a short week for many of us as we prepare to spend time with our families and celebrate Thanksgiving. So this week I’m going to share a brief, but powerful lesson: USE HANDWRITTEN THANK-YOU NOTES! We used to send Jamie and Emily (aged eight and five at the time) to Roots Academy for singing lessons. I received a handwritten …
For over two decades, MSPs/VARs/IT service companies owners, have been coming to me to fix their lead generation and new customer acquisition problems, asking me to create campaigns that bring highly qualified, highly motivated prospects to their door, eager and willing to be sold and unoffended or dissuaded by “high” fees…and I have. However, all too often I send them …
Should you worry about a potential recession or inflation, as an owner of an MSP? In case you missed it by being distracted by the Johnny Depp trial, recent government decisions and Chappell getting mugged onstage, the Fed just triggered the sharpest rate increase since the year 2000 in an effort to slow the economy and fight inflation without causing …
Here’s are the 5 things prospects are really trying to figure out when they meet with you. This will be a good list for you to take in every sales meeting before you sit down with a prospect just to remind yourself. The first thing clients are trying to figure out is: are you knowledgeable and are you competent? Do …
I want to share with you a very personal story about a pink Carnival “ferret” and why you can trust us to NOT disappoint you. If you’ve checked us out, or looked at any of our nearly 400 recent client reviews or case studies, I think you’ll agree that we make a compelling case about our ability to help MSPs …
While there certainly IS a play for simply stating who you want as a client (as in the photo here), successful lead generation requires an irresistible offer and GREAT PROMISE to work. Most businesses do NOT make such a promise in their marketing and selling activities and suffer from suppressed response rates and less-than-stellar results. Such a promise puts your …
Here’s a question: When was the last time you added a fresh new case study or testimonial to your website? To your Google reviews? To your Shock-And-Awe box? One thing you ought to be constantly paying attention to is the quantity and quality of reviews and testimonials you’re getting. Clients in B2B ventures often don’t think to give reviews. Home …
Two-time Heavyweight Champion and genius entrepreneur George Foreman will be ONE of the keynote speakers at our upcoming Boot Camp. Some have criticized the decision, saying, “We’re IT guys – not a room full of professional boxers or TV personalities, so why waste time listening to THIS guy?” So, please allow me to address that AND serve the dual purpose …
