By growing our farm list to 3,000 and connecting with each prospect 96 times last year, we brought in 37 NEW CLIENTS, added $78,301 in new MRR, increased revenue by $451,755 and boosted profits by 176%! All we did was follow the campaigns and instructions TMT provided, and we are out of debt, out of our basement, and I WON Robin’s Better Your Best competition to become TMT’s newest spokesperson!
Thankfully, with the help of Technology Marketing Toolkit, we’ve been working diligently and consistently on establishing myself and Tech Advisors as recognized IT and cyber security authorities.
Using Robin Robins’ authority-generating strategies and Done-For-You marketing, I authored TWO BOOKS, was featured in an Amazon movie, became an Amazon best-selling author, was featured in three MSP and cyber security magazines and conducted multiple successful webinars and live events.
Combining our authority-enhancing initiatives and Robin’s proven marketing campaigns, we not only added SEVEN NEW CLIENTS, we were able to raise our rates with current clients last year with ZERO OBJECTIONS, increasing our MRR by $83,790. Despite losing almost a million dollars in revenue to acquisitions, we added nearly $800K two years ago and $742,196 last year! In the face of adversity, we took bold steps, which helped us to become a Top Five finalist in TMT’s Better Your Best competition.
Last year, my goal was to get Automates to between $4M and $6M, and today my new goal is anywhere from $12M to $16M. This bears repeating: I am completely new to sales and marketing and for the first time I’m seeing the fruits of my labor improving my MSP and my life.
To grow my business without marketing, I spent years working 12- to 14-hour days, neglecting my family and never going on vacation. By discovering Technology Marketing Toolkit and going through Robin Robins’ Rapid Implementation Workshop, I finally understood what real marketing was and how to confidently grow my business.
Through learning from Robin and my TMT Producers Club, I have implemented multiple marketing campaigns, including a referral program that added $16,230 in MRR, a LinkedIn campaign that netted $28,000 in MRR, technology business reviews that added $15,535 in MRR and even a movie event that brings in $21,000 in MRR.
As a result of finally implementing marketing, we experienced HUGE GROWTH in just one year – adding $769,611 in gross revenue, new MRR of $118,659, a 176% boost in net profit and even 10 new employees! My success also enabled me to stand onstage as a Top Five finalist for TMT’s Better Your Best competition. As a personal benefit, this new success is a blessing to my family, and we went on THREE VACATIONS last year!
The first year we went to Robin Robins’ Boot Camp and joined her Producers Club program, we grew our business by 50% to just over $1.3M! For the next six years, we learned, we grew, we fought, we flew to cross $2 million and then $3 million. To me, it wasn’t enough – I laid down a two-years-to-$5M gauntlet for myself.
That next year, we made our first acquisition, grew by 40% at $4.3M and even added 15% to the company we just acquired. Just under my self-imposed two-year deadline, I acquired another company to skyrocket our growth to almost 80% year-over-year. Beyond our acquisition growth, the nonstop marketing efforts we learned from Technology Marketing Toolkit gave us impressive organic growth of 16 NEW CLIENTS worth $66,097 in NEW MRR!
We closed last year at $7.6M with more than a cool $1M to our bottom-line net profit, and it has absolutely changed my life. In just one year, we increased revenue by $3,398,000, net profit by 189% and our MRR by $208,897 to become one of Robin’s five Better Your Best finalists.”
Right from the start, we had MULTIPLE WINS. Our first win was immediately receiving testimonials. ALREADY DONE and PROVEN! Just 24 hours after we sent emails to 15 clients, we received 11 quality testimonials back! Then we got another two testimonials the next week — an impressive 87% response rate.
Our second win was making scheduling Technology Business Reviews a snap. By using Technology Marketing Toolkit’s marketing automation program, we easily scheduled meetings with our clients on a regular basis. The results: we upgraded multiple clients to our new support plan which added $3,590 in NEW MRR (a total contract value of $129,230), $44,820 in project work and $31,207 in product sales! By continuing to make improvements to our website and SEO and sending Robin’s proven direct mail campaign and following up, we expect to achieve even more wins very soon.
Afraid for years to run a webinar, we found that guidance from the Technology Marketing Toolkit team helped us to confidently start running an entire monthly-series webinar. Focused on compliance, this webinar produced relatively good results, including about 550 recipients that led to two HOT LEADS. When those leads close, it will equate to about $15,000 in NEW MRR! That was our single biggest strategy, and we appear to be on a good path for ongoing success from this campaign.


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