What 405+ MSPs, VARs And IT Services Clients Have To Say About Technology Marketing Toolkit
What Our Clients Have To Say
Attending the two-day workshop in Nashville lit a fire under my ass and got me motivatedto make significant changes in my business that would later lead to real financial results.At this event I also met like-minded business owners facing similar struggles and we havecreated an amazing accountability group that has been running consistently for monthsnow – all from this single experience/event.I am thankful for this opportunity that really grew my business and team this year!”
Less than a year ago I met with the CEO of a major technology company. We discussed his products and technology and then the conversation turned to growing my business. I didn’t have the resources to buy another MSP, so he suggested I contact Robin Robins and check out Technology Marketing Toolkit. I proceeded to contact Robin’s company and sign up for the Accelerators Club. As with most small MSP owners, I wore many hats and worked “in” the business instead of “on” the business. For me this had been going on for many years (over 30)! I told Robin if I had met her even 15 years ago, I would easily be doing 10 times the business I am doing now. Once I got involved in her program, I realized how little I knew about running an MSP. From marketing and sales to pricing my services, knowing what my Gross and Net Profits should be, absolutely eye opening! After attending her Rapid Implementation Workshop, I now have direction, purpose, a functioning CRM and a roadmap of how I am going to grow my business.
I can say with absolute certainty that without Robin and TMT there to help MSPs grow and prosper I don’t think many of us would survive. Her company has haloed the lives of so many MSP owners. Robin and her staff really, really care about our success and are there to help us which is more than I can say for most companies and people I have dealt with over the years. Sure, her services aren’t free but nothing worthwhile is. Her energy and passion are so infectious to all of us which helps in so many ways to become better and more successful at our craft. If a fellow MSP came to me for a recommendation, I would give Robin and TMT 100 stars for helping to put me on the right path to succeed. How do you put a price tag on something like that? Thank you so much, Robin, for everything you do!
One win for us came by implementing Robin Robins’ direct mail Aspirin Campaign. From this single campaign, we’ve been introduced to several prospects who may just become future clients. A second win was our entire website reboot, which increased our search engine optimization and improved our Google ranking. A third win for us was strengthening our relationships with our current clients. We accomplished this by sending out birthday emails and starting a referral program.
The ultimate win when it comes to marketing is getting a new client. Because of all the marketing strategies we’ve implemented since starting Robin’s program, a prospect decided to sign on as A NEW CLIENT! This new client fits our target market and is EXACTLY who we’ve been searching for.
By going through Robin’s Rapid Implementation Program, it gave us a direction to walk to make our goals a reality one day real soon. That is why the little things that are done every day are wins. Sending out letters, having a conversation-focused website, knowing our target market, making the dang phone calls and taking on the beast of marketing one bite at a time.
Soon after, we purchased the Technology Marketing Toolkit. Having pre-written, tested material that was ready to launch through Robin’s Marketing Automated Platform in Infusionsoft… I’m SOLD! That year, we launched our “Robin-ized” website, started a monthly newsletter, created our Shock-And-All Box to help close new clients and started direct mail campaigns. These efforts WORKED! We booked several appointments and SIGNED 4 NEW CLIENTS! Plus, by having technology business reviews on a regular schedule with our clients, we have increased both MRR and project revenue.
In addition to new clients and new monthly recurring revenue, our marketing improvements have impacted the TRUSTWORTHINESS and REPUTATION of ClearCom IT in a positive manner. Clients are WOWED by our Shock-And-Awe Box that we send prior to appointments and have mentioned they are impressed with our newsletters. Even better, prospects who have been on our mailing list for years have called to let us know they’re now READY to discuss a change in IT.
I can say with certainty that the knowledge gleaned from Robin Robins and her marketing strategies and campaigns will impact future profitability here at ClearCom IT Solutions.
After attending Robin Robins’ Rapid Implementation Workshop, joining Accelerators Club and getting Keap, Robin’s CRM and marketing automation program, we had TWO MAJOR WINS! First major win: we established a process for tracking our leads. Second major win: marketing to a defined target market was an IMMEDIATE SUCCESS. After just our FIRST mailing, we signed a new co-managed client that’s one of the largest manufacturers in the area! The revenue from this one marketing win will pay for Robin’s program and even help us add more personnel!
From our technology business reviews (TBRs), drip marketing, newsletters and a direct mail campaign, we have proven our value to our clients and prospects. We have also generated four appointments, three future appointments and conducted two TBRs with clients. Even better, we have two leads valuing over $2,300 for project work and $1,200 in MRR. Plus, we signed on a new client which should bring in as much as $4,500 in MRR and $60,000 in project work!
After 36 years with no marketing and no MSP business model, we finally realized we needed to change after we lost seven major customers in just six months. Robin’s team helped me realize that by adding MSP services to my business, I can increase my current revenue with my customers and even open doors to potential new clients. I am expecting around $1,500 to $2,500 per month in managed services by the end of this quarter.
As far as results from our new marketing, we are currently cleaning our list of 2,065 local prospects. Thanks to Robin’s team, our done-for-you lead generating website will be finished next week. Using their “Quick Shot” e-mails, we have set up three quarterly business reviews with existing customers and the 9-Word E-mails we sent resulted in five meetings and a verbal agreement of a $15,000 project and $400 in new MRR!
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