September 13, 2022
IT Managed Services
Upgrade Customers To Higher Prices By Doing This One Easy Thing
There are people in my markets cheaper than me and there are people more expensive than I am. When people ask me how I am priced, I would say I am “mid-to-high range”. I don’t really sell on the price as much as the value that TMT is giving you. A great pitch to clients is: “Would you rather have your business running smoothly, without risk of being affected by a cyber attack and pay my prices, or just have antivirus software on your machines…
September 8, 2022
IT Managed Services
Breaking Trend: How Insurance Companies Are Causing MSPs To Lose BIG Clients (And How You Can Stop This)
In case you have not seen this lately, insurance companies are showing up with their own security teams. The other thing that we’re seeing out there is insurance companies are scanning your largest clients and then sending them a nasty note, basically talking about dropping their policy. They’re telling YOUR clients that they will drop their insurance coverage if YOU as their IT provider don’t address the things they found in their audit. They’re not just doing this at the end of their renewal cycle…
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MSP Marketing
August 23, 2022
Robin Robins
What Successful MSPs Do To Attract High-Value Clients
One question I get all the time, is how do these really successful MSPs do it? What are they doing to attract high-value clients? How are they able to find good people? Why are they able to charge fees that a lot of MSPs would never even dare to charge? Yet they continue to grow and they seem to get the big, juicy contracts, the big customers and are able to just make margins that most MSPs only dream of… Why is that? There’s a…
August 11, 2022
Robin Robins
4 Systems You Must Have In Place To Increase Revenue For Your MSP
A Marketing Oil Well is a formulaic, predictable system for attracting and converting more of the right types of clients. Managing these MSP marketing systems in your business will help you understand what needs to be done to create working marketing plans in your business. These will help you develop systems, processes, and accountability in your business. Here are 4 of the most critical marketing oil wells (MSP marketing systems) that you need to be constantly on top of if you want to be a…
July 12, 2022
Robin Robins
A Crippled Lady Walks Into A Hot Tub Store | TMT
I wanted to buy a hot tub. Keep reading on how this ties back to MSP lead generation… Okay, so I wasn’t actually crippled..yet. I was experiencing debilitating pain, which was affecting my sleep and work. So a while ago I found myself having to run to a UPS store and right next to it was a store that sold hot tubs. You’re probably already wondering how this will have anything to do with lead generation, but stay with me… At the time I was…
Genius Of The Month
July 28, 2022
How A Telephony Company Changed Their Service Model And Added $576,000 in NEW Sales and $8,335 in MRR in 3 Months
Seventeen years ago, Allen Krueger, Jr., took over his father’s telephony company. He always joked that they were a “new old” company because they’d been around forever but had to adjust to today’s technology needs. He has since retooled the company by transitioning from a telephony-only business and into networking, VoIP and managed services. When I joined Allen’s team two years ago as their Director of Sales and Client Experience, I had two problems. First, the technology field was brand-new to me. Second, I didn’t…
June 30, 2022
David Javaheri
Redefining The American Dream, David Javaheri’s “Marketing Bombardment” Brought In 40 New Clients, $1,384,486 In Revenue And $969,000 In Profits To Win This Year’s Better Your Best!
My American Dream Story Growing up in Iran, I came to the United States at age 16 to pursue a better life. Without finishing high school, I was blessed to be accepted into Northeastern University. But without a penny to my name, I had no choice but to work 120 HOURS per week to pay my way. I often went hungry because I just wouldn’t take my eyes off my goal of building a better life for myself. It worked! I achieved my dream of…
June 2, 2022
William MacLennan
How We Transformed Our Lurching, Sputtering MSP To A SMOOTH, Marketing-Focused Ride By Adding $78,896 In Annualized MRR And $108,950 In Projects
“I Guess We’ll Start A Business” Remember National Lampoon’s Christmas Vacation, when Clark Griswold was expecting his big Christmas bonus but got a Jelly of the Month subscription instead? Yeah, that was me. Working as a one-man tech support department in 2004, so my fat Christmas bonus replaced with a $20 gift card for a sandwich. Rather than wait for a pink slip, I figured it was time to start a business. So, I proposed a plan to offer IT consulting services to my boss.…
Video
December 30, 2021
Robin Robins
Robin’s Top 12 Videos of 2021
2021 is coming to a close but it was quite a year for MSPs. We’ve highlighted our Top 12 YouTube videos of the year for business growth. And make sure to subscribe to our channel so you don’t miss any coming in 2022. 1. 8 Prospecting Tips For MSPs One of the things I see MSPs struggle with the most is prospecting. Watch this quick video to get my best tips you need to consider when running your next prospecting campaign. 2. Use This Little-Know Strategy To Get Other Companies To Send You Hot Leads And Clients Free Are you utilizing strategic partnerships? If…
December 28, 2021
Robin Robins
5 TellTale Signs You Have A Top Performer
Here are five telltale signs that you’ve got a top performer. #1: They have a history of being a top performer, ranking 1st or 2nd for sales in their organization, and they’ve done that in every job. I want someone who’s been in sales for their life, not somebody who is in sales for a little bit like worked in retail, then took a job as an operations person, then was in inside sales. You know, I want someone who’s been in sales. And they’ve…
September 20, 2021
Robin Robins
The Million-Dollar Mark: Why 79% of MSPs Never Reach It
Register For The IT Marketing Roadshow Here’s a little statistic that might shock you about the IT services industry: 79% of the people running businesses in this industry never break the million-dollar mark. And that’s even after being in business for 10 years on average or more. What’s even more surprising is 51 percent never even get to the half million-dollar mark. And that’s with all the resources, all the marketing, all the access to information and the growing demand for IT services. The industry…
September 20, 2021
Robin Robins
Building Financial Strength for MSPs and IT Services Businesses
Register For The IT Marketing Roadshow One of the things that smaller MSPs who are struggling screw up in their business is they don’t think in terms of building financial strength and financial leverage. These task-oriented people are thinking in terms of what needs to be done. They might be thinking, “How do we get more clients? How do we generate more MRR?” But they’re not thinking long term and they’re certainly not thinking about equity. Here I’m going to answer the questions, “How do…