How Do I Market My MSP Service?

Robin Robins IT Marketing Leave a Comment

I’m often asked, in a roundabout way, “How do I market my MSP service?” This is the exact question I answer most of my presentations and webinars. When I begin a presentation on marketing MSP services to an audience of MSPs selling outsourced IT support, I like to start by asking: “What should your MSP marketing efforts accomplish?” Almost without …

By Transforming Our Mindset, Our Model And Our Marketing, We Jumped From $1,800 A Month To $95K In MRR!

Robin Robins Genius of the Month Leave a Comment

Living In A Basement Apartment With 5 Kids And Not Knowing Where Our Next Check Was Coming From As a husband-and-wife team, we started Mid Atlantic Data & Communications, LLC, in Roanoke, Virginia, back in 2004. As co-CEOs, Mary is the business piece and Brian is the tech piece. Mary brags on her husband as a natural-born salesperson: “Brian is …

How To Develop Leadership Qualities In Your Company

Robin Robins Blog, Video Leave a Comment

In this video, Robin shares about the 4 “E’s” and one “P” that is needed in every leader. Many companies struggle with consistent execution within leadership and not keeping their companies in perpetual motion. Watch the video above to learn how to equip your company with leadership qualities that will keep it in constant motion. Want more? Go to https://socialmedia.technologymarketingtoolkit.com/6-ways …

Six Ways You Can Improve Your Ads Immediately

Robin Robins Blog, IT Marketing, MSP Marketing

If you’re looking for more leads, appointments, and sales there are six ways that you can improve your ads immediately in ANY type of marketing. And if you’re NOT doing these, I can guarantee potential leads are slipping through your fingers and into the hands of your competitors. Let me explain… Several years ago, when I was first becoming a …

How We Went From No Marketing Plan And No Predictable Growth To Increasing Our MRR By 58% During Covid

Robin Robins Genius of the Month Leave a Comment

As a husband-and-wife team, we saw our MSP grow each and every year for the last 13 years, but we were STILL struggling and not paying ourselves what we were worth. FAR from it, in fact. We understood marketing was important, so we had tested the waters. Once we hired a local marketing consultant (that didn’t work out). Another time, …

How To Sell Managed Services (Part 2)

Robin Robins Video

Hey Kids, Robin Robin’s here founder of technologymarketingtoolkit.com we work with VARs and MSPs, IT service providers and we help them get more and better quality clients through strategic Marketing Systems. This is part 2 of a video that I shot on block hours and it was based on a question that I got on our member portal. The member …

How To Sell Managed Services (Part 1)

Robin Robins Video

Hey, guys. Robin Robins here founder of TechnologyMarketingToolkit.com, where we work with VARs, MSPs, and IT service companies to get more and better quality clients through strategic marketing systems. I had something that came up that was interesting on our member portal. We’ve got thousands of members who log into our member dashboard, and we’ve got this thing called The …

Essentially A Start-Up Company After My Accident, I Used A Proven Marketing Approach To Add 2 New Clients And $6,750 In MRR

Robin Robins Genius of the Month

I Had An Accident Doing The Work I Love You never know just how quickly your life can change. It was 2013, and I was wrapping up changing out an uninterruptible power supply for a client. A routine job we’ve all done a hundred times. But the circumstances were anything but routine. You see, their network cabinet was mounted nine …