April 29, 2025
MSP Marketing
The Dirty Truth About Sales And Success: Lessons From Mike Rowe
When I invited Mike Rowe to speak at our Boot Camp, I knew he was the perfect guy to drive home some hard truths. Mike is best known for his hit show Dirty Jobs, but what a lot of people don’t realize is that before he was a TV star, he was a pitchman, a storyteller and – yes – a salesperson. Subscribe to the TMT YouTube channel here And the lessons he shared? Pure gold for any entrepreneur serious about building a real, lasting…
April 24, 2025
MSP Marketing
MSP Marketing Strategy That Actually Works: The Blueprint To Attract, Qualify, And Convert More Clients
Let me be blunt: most MSP marketing is a disorganized mess. It’s a patchwork of half-baked ideas—maybe a few cold emails here, some social posts there, a website nobody’s touched in three years—and zero results to show for it. If you’re relying on referrals, “word of mouth” or the hope that someone stumbles across your site, you don’t have a strategy. You have wishful thinking. The good news? You don’t need to be a marketing guru or hire some overpriced agency to turn this around.…
MSP Marketing
May 1, 2025
Robin Robins
MSP Pricing Models That Actually Work: How To Build A Profitable, Scalable Pricing Strategy
Let’s talk about something that makes most MSPs squirm in their seats: pricing. Specifically, MSP pricing models and MSP pricing strategies that actually work—not just to get you clients, but to grow a profitable, scalable business without running yourself ragged. Too many MSPs are still pricing based on what their competitors charge, what they “think” the market will tolerate, or worse—charging based on hours. Let me be blunt: if you’re still quoting by the hour or throwing out ballpark figures to win the deal, you’re…
April 29, 2025
Robin Robins
The Dirty Truth About Sales And Success: Lessons From Mike Rowe
When I invited Mike Rowe to speak at our Boot Camp, I knew he was the perfect guy to drive home some hard truths. Mike is best known for his hit show Dirty Jobs, but what a lot of people don’t realize is that before he was a TV star, he was a pitchman, a storyteller and – yes – a salesperson. Subscribe to the TMT YouTube channel here And the lessons he shared? Pure gold for any entrepreneur serious about building a real, lasting…
April 24, 2025
Robin Robins
MSP Marketing Strategy That Actually Works: The Blueprint To Attract, Qualify, And Convert More Clients
Let me be blunt: most MSP marketing is a disorganized mess. It’s a patchwork of half-baked ideas—maybe a few cold emails here, some social posts there, a website nobody’s touched in three years—and zero results to show for it. If you’re relying on referrals, “word of mouth” or the hope that someone stumbles across your site, you don’t have a strategy. You have wishful thinking. The good news? You don’t need to be a marketing guru or hire some overpriced agency to turn this around.…
Genius Of The Month
April 1, 2025
JR Bareis, Genius Of The Month
How JR Bareis Transformed His 20-Year Cash-Flow Nightmare Into A Predictable Profit System That Added $166K
I got into IT after developing a system (known as Star Jockey) when I was a morning show host at a country radio station in 2002. The system, which allowed DJs to prerecord talk tracks and share them between sister stations over the Internet, caught the attention of a local IT company owner in 2003, who invited me to work for him. In 2005, when the IT company closed, one of the clients didn’t want to lose my support so we launched Tigerhawk Technologies together…
March 6, 2025
Brian Satz, Genius Of The Month
How This Struggling MSP Grew From $2 Million To $4 Million And Doubled Profits Working With FEWER Clients
I founded CW IT Support while in college, after starting it as a side hustle. I hired my first employee in 2010 and sold my first monthly recurring revenue (MRR) contract four years later, after reading the book Managed Services In A Month. Before that, my entire business was break-fix. In 2016, I split my company into two entities, Computer Warriors (retail) and CW IT Support (MSP), and by 2019, I had built a pretty sizable MSP. However, I had no business experience and did…
February 18, 2025
Mario Zaki
How Mario Leveled Up His MSP In Just One Year!
Swipe the exact marketing templates Mario used to increase his revenue by $678K in just 90 days. Click the button below to download.…
Video
April 5, 2022
Robin Robins
“Mr. Lemonis, my Dad wants me to take over his business someday, any advice?”
At a special event we hosted with Marcus Lemonis, we had a tiny attendee ask an outstanding question, I thought I’d share it with you. Join us for Boot Camp April 19-22 to see Marcus speak live. Click here to get your tickets now or go to www.RobinsBigSeminar.com.…
December 30, 2021
Robin Robins
Robin’s Top 12 Videos of 2021
2021 is coming to a close but it was quite a year for MSPs. We’ve highlighted our Top 12 YouTube videos of the year for business growth. And make sure to subscribe to our channel so you don’t miss any coming in 2022. 1. 8 Prospecting Tips For MSPs One of the things I see MSPs struggle with the most is prospecting. Watch this quick video to get my best tips you need to consider when running your next prospecting campaign. 2. Use This Little-Know Strategy To Get Other Companies To Send You Hot Leads And Clients Free Are you utilizing strategic partnerships? If…
September 20, 2021
Robin Robins
The Million-Dollar Mark: Why 79% of MSPs Never Reach It
Register For The IT Marketing Roadshow Here’s a little statistic that might shock you about the IT services industry: 79% of the people running businesses in this industry never break the million-dollar mark. And that’s even after being in business for 10 years on average or more. What’s even more surprising is 51 percent never even get to the half million-dollar mark. And that’s with all the resources, all the marketing, all the access to information and the growing demand for IT services. The industry…
September 20, 2021
Robin Robins
Building Financial Strength for MSPs and IT Services Businesses
Register For The IT Marketing Roadshow One of the things that smaller MSPs who are struggling screw up in their business is they don’t think in terms of building financial strength and financial leverage. These task-oriented people are thinking in terms of what needs to be done. They might be thinking, “How do we get more clients? How do we generate more MRR?” But they’re not thinking long term and they’re certainly not thinking about equity. Here I’m going to answer the questions, “How do…