July 26, 2022
MSP Business Development
3 Reasons Just “Better Marketing” Won’t Make Your MSP Successful
You have to get yourself functionally prepared to handle the workload that marketing is going to give you. If you’re a larger MSP that has been doing well, then fine tuning your marketing can be a very great thing to do. However, if you’re a smaller MSP, then having better marketing when you aren’t fully prepared for the incoming business because your operations aren’t together. There are other things that need to take priority first and foremost. Here are three items commonly overlooked by business…
July 21, 2022
MSP Business Development
How MSPs Can Raise Prices Now And Have Clients Happy About It
Have you wondered how you could raise your prices now and have clients actually be happy about it? Our MSP business owner members have been so successful at raising prices, ethically. I’ll explain… You have to change up your service offerings. Then, simply go back to your managed services clients and let them know that they were on last year’s contract, and that the new year’s contract has changed and what about it has changed. You have to let your customers know that you had…
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MSP Marketing
June 21, 2022
Robin Robins
Tips To Become A More Productive Writer For Your MSP Business
I recently got asked a question from one of my clients that I hadn’t been asked previously. He was inspired to share content with his clients and asked: “What I am amazed by with your content is that not only do you write the newsletter every month — and that’s nice volume and everything — but it seems like you have creativity on demand. And I’m wondering if that’s something that is natural to you or if there’s a process that allows you to have…
June 13, 2022
Robin Robins
5 Ways To Build Financial Strength In Your MSP
Here are 5 ways to build financial strength in your MSP. You need these because MSPs, are hanging on by a thread, but they think it’s a rope. They are one bad month, one bad client away, one bad employee away from really being in a very bad place. You have to decide that you either want to keep it so micro small you can control everything or get to the 5 million mark as fast as you can because it’s the in-between that you…
June 7, 2022
Robin Robins
Your MSP Business Needs To Stand For Something
The most successful companies – particularly those selling consulting services, of which IT is one – stand for something. More specifically, a single or core set of non-negotiables that they stand for, then aggressively market and promote as its champions. Atkins stood firm on “Don’t eat carbs.” Eat all the bacon, cheeseburgers, and steak you like, but don’t touch a piece of bread, period. Ken Fisher, CEO of Fisher Investments, is adamant that he’d “rather burn in hell” than sell annuities. Does that leave any…
Genius Of The Month
June 30, 2022
David Javaheri
Redefining The American Dream, David Javaheri’s “Marketing Bombardment” Brought In 40 New Clients, $1,384,486 In Revenue And $969,000 In Profits To Win This Year’s Better Your Best!
My American Dream Story Growing up in Iran, I came to the United States at age 16 to pursue a better life. Without finishing high school, I was blessed to be accepted into Northeastern University. But without a penny to my name, I had no choice but to work 120 HOURS per week to pay my way. I often went hungry because I just wouldn’t take my eyes off my goal of building a better life for myself. It worked! I achieved my dream of…
June 2, 2022
William MacLennan
How We Transformed Our Lurching, Sputtering MSP To A SMOOTH, Marketing-Focused Ride By Adding $78,896 In Annualized MRR And $108,950 In Projects
“I Guess We’ll Start A Business” Remember National Lampoon’s Christmas Vacation, when Clark Griswold was expecting his big Christmas bonus but got a Jelly of the Month subscription instead? Yeah, that was me. Working as a one-man tech support department in 2004, so my fat Christmas bonus replaced with a $20 gift card for a sandwich. Rather than wait for a pink slip, I figured it was time to start a business. So, I proposed a plan to offer IT consulting services to my boss.…
May 1, 2022
Robert Christian
Finally Discovering The RIGHT Marketing To Add 17 New Clients And $40,704 In MRR And Increase Revenue From 45 Clients – All In 90 Days!
Frustrated By The BIG Promises Yet LITTLE Results From Most Marketing Programs SymTec consists of three partners: myself (Robert Christian) as well as brothers Trevor and Wesley Bradford. Since opening our doors 10 years ago, we’ve always seen value in marketing. Problem was in finding the RIGHT marketer or agency. We tried hiring a marketing person. But he was basically a designer who just made things pretty. NO RESULTS. Then we tried a competitor MSP marketing program. After two and a half years, NO RESULTS.…
Video
December 30, 2021
Robin Robins
Robin’s Top 12 Videos of 2021
2021 is coming to a close but it was quite a year for MSPs. We’ve highlighted our Top 12 YouTube videos of the year for business growth. And make sure to subscribe to our channel so you don’t miss any coming in 2022. 1. 8 Prospecting Tips For MSPs One of the things I see MSPs struggle with the most is prospecting. Watch this quick video to get my best tips you need to consider when running your next prospecting campaign. 2. Use This Little-Know Strategy To Get Other Companies To Send You Hot Leads And Clients Free Are you utilizing strategic partnerships? If…
December 28, 2021
Robin Robins
5 TellTale Signs You Have A Top Performer
Here are five telltale signs that you’ve got a top performer. #1: They have a history of being a top performer, ranking 1st or 2nd for sales in their organization, and they’ve done that in every job. I want someone who’s been in sales for their life, not somebody who is in sales for a little bit like worked in retail, then took a job as an operations person, then was in inside sales. You know, I want someone who’s been in sales. And they’ve…
September 20, 2021
Robin Robins
The Million-Dollar Mark: Why 79% of MSPs Never Reach It
Register For The IT Marketing Roadshow Here’s a little statistic that might shock you about the IT services industry: 79% of the people running businesses in this industry never break the million-dollar mark. And that’s even after being in business for 10 years on average or more. What’s even more surprising is 51 percent never even get to the half million-dollar mark. And that’s with all the resources, all the marketing, all the access to information and the growing demand for IT services. The industry…
September 20, 2021
Robin Robins
Building Financial Strength for MSPs and IT Services Businesses
Register For The IT Marketing Roadshow One of the things that smaller MSPs who are struggling screw up in their business is they don’t think in terms of building financial strength and financial leverage. These task-oriented people are thinking in terms of what needs to be done. They might be thinking, “How do we get more clients? How do we generate more MRR?” But they’re not thinking long term and they’re certainly not thinking about equity. Here I’m going to answer the questions, “How do…