June 13, 2022
MSP Marketing
5 Ways To Build Financial Strength In Your MSP
Here are 5 ways to build financial strength in your MSP. You need these because MSPs, are hanging on by a thread, but they think it’s a rope. They are one bad month, one bad client away, one bad employee away from really being in a very bad place. You have to decide that you either want to keep it so micro small you can control everything or get to the 5 million mark as fast as you can because it’s the in-between that you…
June 7, 2022
MSP Marketing
Your MSP Business Needs To Stand For Something
The most successful companies – particularly those selling consulting services, of which IT is one – stand for something. More specifically, a single or core set of non-negotiables that they stand for, then aggressively market and promote as its champions. Atkins stood firm on “Don’t eat carbs.” Eat all the bacon, cheeseburgers, and steak you like, but don’t touch a piece of bread, period. Ken Fisher, CEO of Fisher Investments, is adamant that he’d “rather burn in hell” than sell annuities. Does that leave any…
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MSP Marketing
June 13, 2022
Robin Robins
5 Ways To Build Financial Strength In Your MSP
Here are 5 ways to build financial strength in your MSP. You need these because MSPs, are hanging on by a thread, but they think it’s a rope. They are one bad month, one bad client away, one bad employee away from really being in a very bad place. You have to decide that you either want to keep it so micro small you can control everything or get to the 5 million mark as fast as you can because it’s the in-between that you…
June 7, 2022
Robin Robins
Your MSP Business Needs To Stand For Something
The most successful companies – particularly those selling consulting services, of which IT is one – stand for something. More specifically, a single or core set of non-negotiables that they stand for, then aggressively market and promote as its champions. Atkins stood firm on “Don’t eat carbs.” Eat all the bacon, cheeseburgers, and steak you like, but don’t touch a piece of bread, period. Ken Fisher, CEO of Fisher Investments, is adamant that he’d “rather burn in hell” than sell annuities. Does that leave any…
June 4, 2022
Robin Robins
Four Entrepreneurial Tips To Grow Your MSP
If you’re the owner of the company, you have an entrepreneurial side of your brain, and you have an operations side. You’re sitting in front of a big prospect with big opportunity, big MRR, big project, and the entrepreneur in you is excited because you’re thinking, “This is money, this is MRR, this is growth, this is good.” While the operations side of you is going, “Shit,” because you’ve got to do the work, right? Don’t tell me you’re not sitting there having this…
Genius Of The Month
May 1, 2022
Robert Christian
Finally Discovering The RIGHT Marketing To Add 17 New Clients And $40,704 In MRR And Increase Revenue From 45 Clients – All In 90 Days!
Frustrated By The BIG Promises Yet LITTLE Results From Most Marketing Programs SymTec consists of three partners: myself (Robert Christian) as well as brothers Trevor and Wesley Bradford. Since opening our doors 10 years ago, we’ve always seen value in marketing. Problem was in finding the RIGHT marketer or agency. We tried hiring a marketing person. But he was basically a designer who just made things pretty. NO RESULTS. Then we tried a competitor MSP marketing program. After two and a half years, NO RESULTS.…
April 1, 2022
MSP Owner Avoids Selling Business By Implementing 25 New Marketing Initiatives To Save His Company And Grow
Lack Of Marketing = Lack Of Results David’s story: As president of Pacific Computer Consultants, I was one of Technology Marketing Toolkit’s original Producers Club Members. Since 2015, I’ve benefitted from great advice from my accountability group, Robin Robins and also her idea-rich presenters. Only problem was that we struggled with implementing consistent marketing campaigns that resulted in new clients and new monthly recurring revenue. I’ll admit that one of the main reasons we didn’t drive marketing results was that I never had a dedicated…
March 1, 2022
Shawn And Lisa Brown
How A Small-Town Break-Fix Business Increased Our MRR By 281% And Revenue By 117% By Becoming A Real MSP
There’s Nothing More Powerful Than A Single Mom Wanting To Be There For Her Kids I started my own IT services business in October 2000 for ONE reason…my two kids! Owning my business gave me the freedom to be their mom, take them to school and attend every game and concert. I didn’t miss one. More motivated and determined than most, while my kids slept, I worked. While they were at school, I worked. While building my business and raising my kids, I even earned…
Video
December 30, 2021
Robin Robins
Robin’s Top 12 Videos of 2021
2021 is coming to a close but it was quite a year for MSPs. We’ve highlighted our Top 12 YouTube videos of the year for business growth. And make sure to subscribe to our channel so you don’t miss any coming in 2022. 1. 8 Prospecting Tips For MSPs One of the things I see MSPs struggle with the most is prospecting. Watch this quick video to get my best tips you need to consider when running your next prospecting campaign. 2. Use This Little-Know Strategy To Get Other Companies To Send You Hot Leads And Clients Free Are you utilizing strategic partnerships? If…
December 28, 2021
Robin Robins
5 TellTale Signs You Have A Top Performer
Here are five telltale signs that you’ve got a top performer. #1: They have a history of being a top performer, ranking 1st or 2nd for sales in their organization, and they’ve done that in every job. I want someone who’s been in sales for their life, not somebody who is in sales for a little bit like worked in retail, then took a job as an operations person, then was in inside sales. You know, I want someone who’s been in sales. And they’ve…
September 20, 2021
Robin Robins
The Million-Dollar Mark: Why 79% of MSPs Never Reach It
Register For The IT Marketing Roadshow Here’s a little statistic that might shock you about the IT services industry: 79% of the people running businesses in this industry never break the million-dollar mark. And that’s even after being in business for 10 years on average or more. What’s even more surprising is 51 percent never even get to the half million-dollar mark. And that’s with all the resources, all the marketing, all the access to information and the growing demand for IT services. The industry…
September 20, 2021
Robin Robins
Building Financial Strength for MSPs and IT Services Businesses
Register For The IT Marketing Roadshow One of the things that smaller MSPs who are struggling screw up in their business is they don’t think in terms of building financial strength and financial leverage. These task-oriented people are thinking in terms of what needs to be done. They might be thinking, “How do we get more clients? How do we generate more MRR?” But they’re not thinking long term and they’re certainly not thinking about equity. Here I’m going to answer the questions, “How do…