January 24, 2023
MSP Marketing
The Power Of Partnerships: 4 Steps To Leverage Promotional Partnerships For Big Gains
An extremely lazy question I get asked often: “What’s the ONE THING I should do to _______?” The blank is always a complicated, difficult-to-obtain outcome that requires a sophisticated answer, not a simple “hack.” I get it – no one wants “complicated” when easy will do, and the bank doesn’t give you extra credit on your deposits for degree of difficulty in getting the money.…
January 19, 2023
MSP Marketing
What Industry Should My MSP Be Targeting?
Most of our MSPs support medical practices and will tell you that medical clients are their high value clients. If you ask them, medical, manufacturing, CPAs, financial services, anything that has regulatory compliance over its head is going to be a good industry because of regulatory compliance that is pressed upon these businesses.…
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MSP Marketing
January 26, 2023
Ben Hawkins
The MSP Owner’s Guide To Social Media Marketing
According to the Pew Research Center’s social media fact sheet, 81% of adults aged 30-49 and 73% of 50-64-year-old adults are active social media users. To put it another way, the vast majority of your MSP’s potential clients are active social media users.…
January 24, 2023
Robin Robins
The Power Of Partnerships: 4 Steps To Leverage Promotional Partnerships For Big Gains
An extremely lazy question I get asked often: “What’s the ONE THING I should do to _______?” The blank is always a complicated, difficult-to-obtain outcome that requires a sophisticated answer, not a simple “hack.” I get it – no one wants “complicated” when easy will do, and the bank doesn’t give you extra credit on your deposits for degree of difficulty in getting the money.…
January 19, 2023
Robin Robins
What Industry Should My MSP Be Targeting?
Most of our MSPs support medical practices and will tell you that medical clients are their high value clients. If you ask them, medical, manufacturing, CPAs, financial services, anything that has regulatory compliance over its head is going to be a good industry because of regulatory compliance that is pressed upon these businesses.…
Genius Of The Month
December 28, 2022
Julio Lopez
How Picking A Target Market Allowed Us To Practically DOUBLE Our Business 2 Years In A Row – From $517,595 To $2,167,167!
Trapped In A Lifestyle Business For 15+ Years I started my IT business before I was even ready to start a business. I figured I would work in corporate America first, learn a little and then be ready. But I was just 27 years old, and God had other plans. In 2002, Net A Corp Technologies was born. After growing up in a family where money was scarce, I was suddenly seeing $150K a year and thought, “What the hell is this?” Being the guy…
November 29, 2022
Kyndel Wynn
How We Turned Our Break-Fix Business Into A Growing MSP, Added 25% To Our Revenue And $156,100 In NEW Business In Just 90 Days!
We jumped in, committed to the process, and did the work! As a result, we’ve had some INCREDIBLE SUCCESSES over the last three months!…
October 27, 2022
Shawnee Wright
After Robin’s Rapid Implementation Program, We Went Far Outside Our Comfort Zone To Find $44,546 In MRR And Over $1M In Hardware!
I Didn’t Trust Myself To Grow Our Company On the first day of the Rapid Implementation Workshop, Robin Robins shared a quote from Thoreau: “The mass of men live lives of quiet desperation.” Suddenly I realized that quote perfectly described how I felt. As the business development manager for Integrated Axis Technology Group (IA), I knew that we struggled with lead generation, had a broken sales system, and had zero CRM or marketing automation system. Truth was, we were MARKETING FAILURES. My head was clouded…
Video
December 30, 2021
Robin Robins
Robin’s Top 12 Videos of 2021
2021 is coming to a close but it was quite a year for MSPs. We’ve highlighted our Top 12 YouTube videos of the year for business growth. And make sure to subscribe to our channel so you don’t miss any coming in 2022. 1. 8 Prospecting Tips For MSPs One of the things I see MSPs struggle with the most is prospecting. Watch this quick video to get my best tips you need to consider when running your next prospecting campaign. 2. Use This Little-Know Strategy To Get Other Companies To Send You Hot Leads And Clients Free Are you utilizing strategic partnerships? If…
December 28, 2021
Robin Robins
5 TellTale Signs You Have A Top Performer
Here are five telltale signs that you’ve got a top performer. #1: They have a history of being a top performer, ranking 1st or 2nd for sales in their organization, and they’ve done that in every job. I want someone who’s been in sales for their life, not somebody who is in sales for a little bit like worked in retail, then took a job as an operations person, then was in inside sales. You know, I want someone who’s been in sales. And they’ve…
September 20, 2021
Robin Robins
The Million-Dollar Mark: Why 79% of MSPs Never Reach It
Register For The IT Marketing Roadshow Here’s a little statistic that might shock you about the IT services industry: 79% of the people running businesses in this industry never break the million-dollar mark. And that’s even after being in business for 10 years on average or more. What’s even more surprising is 51 percent never even get to the half million-dollar mark. And that’s with all the resources, all the marketing, all the access to information and the growing demand for IT services. The industry…
September 20, 2021
Robin Robins
Building Financial Strength for MSPs and IT Services Businesses
Register For The IT Marketing Roadshow One of the things that smaller MSPs who are struggling screw up in their business is they don’t think in terms of building financial strength and financial leverage. These task-oriented people are thinking in terms of what needs to be done. They might be thinking, “How do we get more clients? How do we generate more MRR?” But they’re not thinking long term and they’re certainly not thinking about equity. Here I’m going to answer the questions, “How do…