November 14, 2023
MSP Marketing
Why Competing On Price Can Be A Race To The Bottom
It’s a common knee-jerk reaction: seeing the competition slash prices and thinking you’ve got to dive down to their level to stay in the game. But here’s the truth, cutting your prices to match the bargain bin might win you a sprint, but it won’t help you in the marathon. Imagine if Rolls Royce suddenly started pricing their cars like compacts. It would raise eyebrows, right? There’s value in the name, in the prestige, and yes, in the higher price. It tells the world, “This…
November 8, 2023
MSP Marketing
How To Sell MSP Services: A Guide To Packaging And Pricing Managed Services
Establishing a robust and efficient pricing and packaging model is essential for building a successful MSP business. In this guide, Robin Robins, the innovative founder and CEO of Technology Marketing Toolkit (TMT), and Will Nobles, the accomplished CEO of Vector Choice, share profound insights and strategies for optimizing, packaging, and pricing managed services aimed to empower MSPs with the wisdom to overcome challenges and leverage opportunities in the industry. The topics discussed: Download your pricing chart here! Your Service Offering Must Be Profitable, Scalable, And…
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MSP Marketing
November 20, 2023
Ben Hawkins
The Secret To Closing More MRR That No One Is Talking About
Bruce McCully has become a renowned figure in the world of cybersecurity and MSP growth. As the founder of Galactic Advisors, he’s on a mission to revolutionize the way MSPs approach security and sales. His journey, marked by the impressive growth of his own MSP and pivotal experiences in combating cyber threats, has fueled his passion for empowering other MSPs. Bruce’s unique blend of technical expertise, business acumen, and a genuine desire to make a difference sets him apart as an influential voice and a…
November 16, 2023
Robin Robins
The Essential Role Of Lead Generation In MSP Growth And Stability
Lead generation is often perceived as a mere marketing strategy. However, its role transcends beyond just filling the sales pipeline—it’s the lifeblood of sustainable business growth. Without leads, there are no first-time appointments, no new customers, and consequently, no growth. This reality rings especially true for businesses operating in highly competitive environments. The Risk Of Complacency Many businesses, particularly those experiencing busy periods, may overlook the importance of consistent and reliable growth. However, neglecting lead generation leaves a business vulnerable. The loss of significant customers…
November 14, 2023
Robin Robins
Why Competing On Price Can Be A Race To The Bottom
It’s a common knee-jerk reaction: seeing the competition slash prices and thinking you’ve got to dive down to their level to stay in the game. But here’s the truth, cutting your prices to match the bargain bin might win you a sprint, but it won’t help you in the marathon. Imagine if Rolls Royce suddenly started pricing their cars like compacts. It would raise eyebrows, right? There’s value in the name, in the prestige, and yes, in the higher price. It tells the world, “This…
Genius Of The Month
September 28, 2023
Tommy Thornton
How I Increased Revenue By $372,456 And Profits By $303,841 In 11 Months To Earn A Better-Your-Best Finalist Status!
Two years ago, we went from January to May without taking on any new customers. To my surprise, my office manager and I discovered Robin Robins on the same day. We were both watching her YouTube videos. That very evening, I contacted Technology Marketing Toolkit and signed up for Accelerators Club and Rapid Implementation Workshop.…
August 30, 2023
Stephen Taylor
Combining Acquisitions And Organic Marketing, We Grew By 80% Last Year With $7.6M In Revenue And A Cool Million In Profit!
An entrepreneur at heart (and therefore unemployable), I founded LeadingIT 13 years ago. Three years later, I attended Robin Robins’ Boot Camp, watched seven Better Your Best finalists present their unbelievable success stories and knew I wanted to be on that stage one day.…
July 26, 2023
Konrad Martin
After Losing $80K In MRR From Client Mergers,
I Used My Authority To Add $164,000 In New MRR And $303,841 In Profit To Become A Top 5
Better-Your-Best Finalist!
Staring at losing nearly $1M of revenue, I was shitting bricks. The ship was going down, and I had no clue what to do. Then I remembered how Technology Marketing Toolkit, Robin’s marketing campaigns and my Accountability Group had bailed us out before. I looked at my twin brother and said, “Give me something to sell!” Between the two of us, we created a far more robust security stack and compliance plan that we would present to our clients. But how?…
Video
April 5, 2022
Robin Robins
“Mr. Lemonis, my Dad wants me to take over his business someday, any advice?”
At a special event we hosted with Marcus Lemonis, we had a tiny attendee ask an outstanding question, I thought I’d share it with you. Join us for Boot Camp April 19-22 to see Marcus speak live. Click here to get your tickets now or go to www.RobinsBigSeminar.com.…
December 30, 2021
Robin Robins
Robin’s Top 12 Videos of 2021
2021 is coming to a close but it was quite a year for MSPs. We’ve highlighted our Top 12 YouTube videos of the year for business growth. And make sure to subscribe to our channel so you don’t miss any coming in 2022. 1. 8 Prospecting Tips For MSPs One of the things I see MSPs struggle with the most is prospecting. Watch this quick video to get my best tips you need to consider when running your next prospecting campaign. 2. Use This Little-Know Strategy To Get Other Companies To Send You Hot Leads And Clients Free Are you utilizing strategic partnerships? If…
September 20, 2021
Robin Robins
The Million-Dollar Mark: Why 79% of MSPs Never Reach It
Register For The IT Marketing Roadshow Here’s a little statistic that might shock you about the IT services industry: 79% of the people running businesses in this industry never break the million-dollar mark. And that’s even after being in business for 10 years on average or more. What’s even more surprising is 51 percent never even get to the half million-dollar mark. And that’s with all the resources, all the marketing, all the access to information and the growing demand for IT services. The industry…
September 20, 2021
Robin Robins
Building Financial Strength for MSPs and IT Services Businesses
Register For The IT Marketing Roadshow One of the things that smaller MSPs who are struggling screw up in their business is they don’t think in terms of building financial strength and financial leverage. These task-oriented people are thinking in terms of what needs to be done. They might be thinking, “How do we get more clients? How do we generate more MRR?” But they’re not thinking long term and they’re certainly not thinking about equity. Here I’m going to answer the questions, “How do…