MSP Marketing

Featured image for “Can An MSP Be An MSSP And Succeed?”
January 28, 2025
Margeaux Phipps

Can An MSP Be An MSSP And Succeed?

One of the most debated topics in the IT services world is whether Managed Service Providers (MSPs) and Managed Security Service Providers (MSSPs) can coexist successfully under the same roof. It’s a hot discussion in the industry, and during one of our 2024 Sales And Marketing Boot Camp mastermind sessions, the panel explored this question in depth. Let’s dive into the insights shared by the experts to understand whether combining these two models is a viable and profitable strategy. Subscribe to the TMT YouTube channel…
Featured image for “How To Build A Thriving MSP Business: Lessons From The Field”
January 23, 2025
Margeaux Phipps

How To Build A Thriving MSP Business: Lessons From The Field

Building a successful MSP business requires clear strategies and actionable insights. This session from our 2023 Sales And Marketing Boot Camp provided an in-depth look into key principles for growth, operational focus and long-term success. Below are the main takeaways discussed. Subscribe to the TMT YouTube channel here Growth And Sales Are Essential For Success The message was clear: growth and sales are the foundation of any successful business. It was emphasized that waiting for the “perfect moment” to expand or pursue opportunities often leads…
Featured image for “6 Keys To Conquering Chaos And Achieving Balanced Success”
January 21, 2025
Margeaux Phipps

6 Keys To Conquering Chaos And Achieving Balanced Success

If there’s one thing every entrepreneur can relate to, it’s chaos. Whether it’s juggling client demands, managing a growing team or simply keeping up with the day-to-day grind, running a business can often feel overwhelming. But what if you could not only conquer the chaos but create a thriving business and a fulfilling life in the process? Subscribe to the TMT YouTube channel here Here are six essential keys, shared by Clate Mask during his session at our 2024 Boot Camp, that provide a roadmap…

Genius Of The Month

Featured image for “Breaking Free From Break-Fix: How Cornerstone Generated $1.68 Million In MSP Deals In 6 Months ”
January 2, 2025
Philip Tillman

Breaking Free From Break-Fix: How Cornerstone Generated $1.68 Million In MSP Deals In 6 Months 

From earning a biotechnology degree and working in research to becoming the owner of an IT services company, my journey leading Cornerstone Information Systems is anything but conventional.   For over 40 years, Cornerstone has provided technology solutions, support and break-fix IT services, primarily to Western Kentucky and Middle Tennessee communities. Since joining Cornerstone in 1998, acquiring partial ownership in 2003 and full ownership several years ago, I’ve helped steer the company through transformations, supporting growth from a 12-person IT development company to a thriving almost…
Featured image for “CMIT Solutions’ No-Cost Marketing Miracle That Unlocked $1.56 Million In Contracts ”
December 3, 2024

CMIT Solutions’ No-Cost Marketing Miracle That Unlocked $1.56 Million In Contracts 

I opened CMIT Solutions of Atlanta Southern Crescent, an IT franchise, on April Fool’s Day, 2009, as my fat-finger response to the recession. As a former high-paid sales executive, I faced the choice of relocating my family for the seventh time in 12 years or finding a new path. I chose IT services, believing in the industry’s necessity.  I became familiar with Technology Marketing Toolkit when evaluating my business options 15 years ago. TMT president Jeff Johnson validated that CMIT Solutions’ franchise model met my…
Featured image for “Breaking The 16-Year Curse:  How Kent Iler Secured $312K In Just 90 Days ”
November 7, 2024

Breaking The 16-Year Curse:  How Kent Iler Secured $312K In Just 90 Days 

This year marks ILER Networking & Computing’s 30th year in business. Yet we contemplated shutting our doors after one of our biggest, most long-standing clients, who’d been with us since 2008, decided not to renew their contract near the end of 2023. It wasn’t because we were doing a bad job – they were trying to make their numbers look better to position themselves for a sale. It was a massive blow because that one contract accounted for approximately 20% of our annual income. We…
6 Ways To Double MSP Leads, Appointments And Sales Without Spending A Dime On Marketing | Robin Robins

FREE: 6 Ways To Get More High-Paying Clients Without Spending A Dime On Marketing

 
Featured image for ““Mr. Lemonis, my Dad wants me to take over his business someday, any advice?””
April 5, 2022
Robin Robins

“Mr. Lemonis, my Dad wants me to take over his business someday, any advice?”

At a special event we hosted with Marcus Lemonis, we had a tiny attendee ask an outstanding question, I thought I’d share it with you. Join us for Boot Camp April 19-22 to see Marcus speak live. Click here to get your tickets now or go to www.RobinsBigSeminar.com.…
Featured image for “Robin’s Top 12 Videos of 2021”
December 30, 2021
Robin Robins

Robin’s Top 12 Videos of 2021

2021 is coming to a close but it was quite a year for MSPs.  We’ve highlighted our Top 12 YouTube videos of the year for business growth.  And make sure to subscribe to our channel so you don’t miss any coming in 2022.    1. 8 Prospecting Tips For MSPs One of the things I see MSPs struggle with the most is prospecting. Watch this quick video to get my best tips you need to consider when running your next prospecting campaign. 2. Use This Little-Know Strategy To Get Other Companies To Send You Hot Leads And Clients Free Are you utilizing strategic partnerships? If…
Featured image for “The Million-Dollar Mark: Why 79% of MSPs Never Reach It”
September 20, 2021
Robin Robins

The Million-Dollar Mark: Why 79% of MSPs Never Reach It

Register For The IT Marketing Roadshow Here’s a little statistic that might shock you about the IT services industry: 79% of the people running businesses in this industry never break the million-dollar mark. And that’s even after being in business for 10 years on average or more. What’s even more surprising is 51 percent never even get to the half million-dollar mark. And that’s with all the resources, all the marketing, all the access to information and the growing demand for IT services. The industry…
Featured image for “Building Financial Strength for MSPs and IT Services Businesses”
September 20, 2021
Robin Robins

Building Financial Strength for MSPs and IT Services Businesses

Register For The IT Marketing Roadshow One of the things that smaller MSPs who are struggling screw up in their business is they don’t think in terms of building financial strength and financial leverage. These task-oriented people are thinking in terms of what needs to be done. They might be thinking, “How do we get more clients? How do we generate more MRR?” But they’re not thinking long term and they’re certainly not thinking about equity. Here I’m going to answer the questions, “How do…