May 1, 2022
Genius of the Month
Finally Discovering The RIGHT Marketing To Add 17 New Clients And $40,704 In MRR And Increase Revenue From 45 Clients – All In 90 Days!
Frustrated By The BIG Promises Yet LITTLE Results From Most Marketing Programs SymTec consists of three partners: myself (Robert Christian) as well as brothers Trevor and Wesley Bradford. Since opening our doors 10 years ago, we’ve always seen value in marketing. Problem was in finding the RIGHT marketer or agency. We tried hiring a marketing person. But he was basically a designer who just made things pretty. NO RESULTS. Then we tried a competitor MSP marketing program. After two and a half years, NO RESULTS.…
April 28, 2022
IT Marketing
What Is Marketing Supposed To Do For Your MSP?
In several of my seminars, I often ask people what is marketing supposed to do for your MSP? Usually, they’ll say things like “To get our name out there” or “To build a brand or generate awareness.” But I don’t think marketing should do any of that. My type of marketing is about generating results because marketing should facilitate and accelerate the sales process by attracting right-fit prospects, pre-selling them, and predisposing them to do business with you. Sales and marketing are not two entirely…
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MSP Marketing
April 19, 2022
Robin Robins
A Clever Way For MSPs To Overcome Fee Resistance
Most of what you read and hear out there about fee resistance is dead wrong and grossly misguided. Arguing higher quality and better services isn’t going to cut it, particularly since you’re selling services that cannot be intrinsically compared to those of another competitor. There are a LOT of ways to overcome fee resistance, from selecting better prospects, “doing the math” to demonstrate value to even using higher price as a reason TO buy. But one often overlooked strategy is to completely change the game,…
April 12, 2022
Robin Robins
How To Create “Can’t Ignore” MSP Marketing
Here’s a critical question: how easy is it for someone to IGNORE your MSP marketing? Doesn’t matter if it’s direct mail, a Facebook ad, trade-show booth or e-mail – if your prospect is not instantly drawn in with interest and curiosity, it falls flat. This is why I rally against vague headlines that all too often miss the mark. “Looks cloudy” for an ad trying to sell cloud solutions. “Is your network battle-ready?” for a cyber security solution. What the hell does any of this…
March 29, 2022
Robin Robins
5 Top MSPs Reveal Secret Pricing Strategies That You Need To Know
We all know we’re currently in hyperinflation, and if you haven’t raised your prices you need to. I dove into the topic of pricing strategies with the five Better Your Best finalists, where they answered these questions- Where are you relative to your competition? And how do you deal with cheaper competitors as an MSP? Scott Hagizadegan chimed in to say that his company is middle of the road when it comes to pricing. “There are always different groups of buyers, so I always make…
Genius Of The Month
April 1, 2022
MSP Owner Avoids Selling Business By Implementing 25 New Marketing Initiatives To Save His Company And Grow
Lack Of Marketing = Lack Of Results David’s story: As president of Pacific Computer Consultants, I was one of Technology Marketing Toolkit’s original Producers Club Members. Since 2015, I’ve benefitted from great advice from my accountability group, Robin Robins and also her idea-rich presenters. Only problem was that we struggled with implementing consistent marketing campaigns that resulted in new clients and new monthly recurring revenue. I’ll admit that one of the main reasons we didn’t drive marketing results was that I never had a dedicated…
March 1, 2022
Shawn And Lisa Brown
How A Small-Town Break-Fix Business Increased Our MRR By 281% And Revenue By 117% By Becoming A Real MSP
There’s Nothing More Powerful Than A Single Mom Wanting To Be There For Her Kids I started my own IT services business in October 2000 for ONE reason…my two kids! Owning my business gave me the freedom to be their mom, take them to school and attend every game and concert. I didn’t miss one. More motivated and determined than most, while my kids slept, I worked. While they were at school, I worked. While building my business and raising my kids, I even earned…
February 4, 2022
Kelly McQueen and Lorin Barnes
A Second Time Through ‘Rapid’ And Our Third Marketing Manager Helped Us Add $1,080,190 In Upsells Alone In Just 3 Months!
Firing My Share Of Marketing Managers Kelly’s story… Founded by my father and brother, Opti-Vise IT has been serving Eaton, Ohio, and the surrounding area for 15 years. As our director of sales and marketing for 10 years, I got Robin’s Toolkit years ago (though it sat on the shelf for far too long) and have worked to implement many of her operational business processes over the years. While I wanted to implement much of Robin’s marketing, we needed to first build the structure and…
Video
December 30, 2021
Robin Robins
Robin’s Top 12 Videos of 2021
2021 is coming to a close but it was quite a year for MSPs. We’ve highlighted our Top 12 YouTube videos of the year for business growth. And make sure to subscribe to our channel so you don’t miss any coming in 2022. 1. 8 Prospecting Tips For MSPs One of the things I see MSPs struggle with the most is prospecting. Watch this quick video to get my best tips you need to consider when running your next prospecting campaign. 2. Use This Little-Know Strategy To Get Other Companies To Send You Hot Leads And Clients Free Are you utilizing strategic partnerships? If…
December 28, 2021
Robin Robins
5 TellTale Signs You Have A Top Performer
Here are five telltale signs that you’ve got a top performer. #1: They have a history of being a top performer, ranking 1st or 2nd for sales in their organization, and they’ve done that in every job. I want someone who’s been in sales for their life, not somebody who is in sales for a little bit like worked in retail, then took a job as an operations person, then was in inside sales. You know, I want someone who’s been in sales. And they’ve…
September 20, 2021
Robin Robins
The Million-Dollar Mark: Why 79% of MSPs Never Reach It
Register For The IT Marketing Roadshow Here’s a little statistic that might shock you about the IT services industry: 79% of the people running businesses in this industry never break the million-dollar mark. And that’s even after being in business for 10 years on average or more. What’s even more surprising is 51 percent never even get to the half million-dollar mark. And that’s with all the resources, all the marketing, all the access to information and the growing demand for IT services. The industry…
September 20, 2021
Robin Robins
Building Financial Strength for MSPs and IT Services Businesses
Register For The IT Marketing Roadshow One of the things that smaller MSPs who are struggling screw up in their business is they don’t think in terms of building financial strength and financial leverage. These task-oriented people are thinking in terms of what needs to be done. They might be thinking, “How do we get more clients? How do we generate more MRR?” But they’re not thinking long term and they’re certainly not thinking about equity. Here I’m going to answer the questions, “How do…