As a husband-and-wife team, we saw our MSP grow each and every year for the last 13 years, but we were STILL struggling and not paying ourselves what we were worth. FAR from it, in fact. We understood marketing was important, so we had tested the waters. Once we hired a local marketing consultant (that didn’t work out). Another time, …
Hey Kids, Robin Robin’s here founder of technologymarketingtoolkit.com we work with VARs and MSPs, IT service providers and we help them get more and better quality clients through strategic Marketing Systems. This is part 2 of a video that I shot on block hours and it was based on a question that I got on our member portal. The member …
Hey, guys. Robin Robins here founder of TechnologyMarketingToolkit.com, where we work with VARs, MSPs, and IT service companies to get more and better quality clients through strategic marketing systems. I had something that came up that was interesting on our member portal. We’ve got thousands of members who log into our member dashboard, and we’ve got this thing called The …
I Had An Accident Doing The Work I Love You never know just how quickly your life can change. It was 2013, and I was wrapping up changing out an uninterruptible power supply for a client. A routine job we’ve all done a hundred times. But the circumstances were anything but routine. You see, their network cabinet was mounted nine …
I’ve repeatedly said that the single biggest, most valuable asset of any business is your list and the relationship you have with it (prospects, clients). EVERY successful company has a relationship strategy. Some through outright dependence (think utilities), addiction (coffee, fast food, cigarettes), or what Qubein would call “brand insistence” and loyalty, which is what the likes of you and …
One of the most powerful marketing and business advantages you can give yourself that accelerates the sales process and dampens, and often nearly eliminates, price resistance is the USP or unique selling proposition. Candidly, most can’t articulate one because they don’t HAVE one. This is not to be overlooked or skipped over. The question “Why should I choose you over …
Before Starting The American Dream, We First Had To Flee For Our Lives My story starts 9,000 miles away in Africa. Born and raised in Zimbabwe, I started Impress Computers back in 1993 as a distributor for technology products across Africa. Employing 150 people in five branches throughout the area, it was a pretty sizable operation. While my business was …
Apple, originally Apple Computer Company, recently announced that computer sales accounted for just 10.4% of their revenue in 2020. In 2000 computers accounted for 86% of Apple’s revenue. Are they in trouble or going out of business? Not anytime soon… Since 2000 their computer sales have increased 400%, but their overall sales have increased by a staggering 3,000%! Can you …
As Ogilvy famously said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.” John Caples wrote, “If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” All …
