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MSP Marketing

Featured image for “How To Get The Most Out Of Video Marketing For Your MSP”
November 26, 2024
Robin Robins

How To Get The Most Out Of Video Marketing For Your MSP

Video marketing is a game-changer in today’s content-driven world. Whether you’re an MSP looking to generate leads, build authority, or engage your audience, video marketing can help you achieve your goals—if you do it right. Let’s break down some key strategies to maximize your video marketing efforts. Subscribe to the TMT YouTube channel here Start With Strong Content—The Foundation Of Success The most critical factor in any video is the content. You can have the best lighting, sound, and camera setup, but if the message…
Featured image for “Celebrate The Season With Holidaze: Big Prizes, Big Fun For MSPs!”
November 21, 2024
Robin Robins

Celebrate The Season With Holidaze: Big Prizes, Big Fun For MSPs!

The most anticipated time of the year is here! Every weekday, from December 2nd through December 13th, we’re celebrating you, the hardworking managed service providers, with a spectacular Holidaze event, brought to you by Channel Program and dozens of other IT vendors, including TMT. We know you put in a ton of hours throughout the year, so 33 of us in the channel got together to offer you $17,500+ in prizes. Who’s Sponsoring Holidaze? Dozens of the coolest vendors in the channel, us included!  Here are the…
Featured image for “When Hiring Isn’t An Option: Creative Ways To Lighten Your Workload”
November 19, 2024
Robin Robins

When Hiring Isn’t An Option: Creative Ways To Lighten Your Workload

If you’re a small business owner, especially an MSP, you’ve probably found yourself in a tough spot at some point. Maybe you’re stretched thin, juggling technical work while also handling invoicing, scheduling, or other admin tasks. Yet, you can’t afford to hire another engineer. You’re stuck—but here’s the good news: there are alternatives. Subscribe to the TMT YouTube channel here Start With The Lowest-Paid Work One of the biggest mistakes I see MSP owners make is trying to do it all. If you’re the owner…

Genius Of The Month

Featured image for “Breaking The 16-Year Curse:  How Kent Iler Secured $312K In Just 90 Days ”
November 7, 2024

Breaking The 16-Year Curse:  How Kent Iler Secured $312K In Just 90 Days 

This year marks ILER Networking & Computing’s 30th year in business. Yet we contemplated shutting our doors after one of our biggest, most long-standing clients, who’d been with us since 2008, decided not to renew their contract near the end of 2023. It wasn’t because we were doing a bad job – they were trying to make their numbers look better to position themselves for a sale. It was a massive blow because that one contract accounted for approximately 20% of our annual income. We…
Featured image for “The 90-Day Miracle Makeover That Transformed Blue Net’s Pitiful Pipeline And Added $625,549 To Their Bottom Line ”
October 1, 2024

The 90-Day Miracle Makeover That Transformed Blue Net’s Pitiful Pipeline And Added $625,549 To Their Bottom Line 

In 2022, Blue Net Inc. – an IT services company founded in 2006 by my husband, Adam Wittke – faced a major financial crisis after a costly acquisition mistake threatened its survival. Adam was forced to fight to keep his 17-year-old company afloat.  That year, I came on board to help Adam with sales. However, with a damaged culture, lost clients, no marketing or sales process and an empty pipeline, we had to take the company down to the studs. We found ourselves working all…
Featured image for “How To Add $1.15 Million In NET PROFITS WITHOUT Adding A Boatload Of New Clients ”
September 3, 2024

How To Add $1.15 Million In NET PROFITS WITHOUT Adding A Boatload Of New Clients 

While new clients are the lifeblood of most businesses, one of the often overlooked parts of a successful MSP (or any business) is squeezing the most out of each client you already have while ONLY adding the RIGHT new clients.  Producer Club member Brandis Kelly, President of DigeTekS, spent much of the last year maximizing the value of his existing clients, which is a faster and more profitable path to success than adding high-value clients. This resulted in revenues of $3,895,464 (a 43% increase over…
6 Ways To Double MSP Leads, Appointments And Sales Without Spending A Dime On Marketing | Robin Robins

FREE: 6 Ways To Get More High-Paying Clients Without Spending A Dime On Marketing

 
Featured image for ““Mr. Lemonis, my Dad wants me to take over his business someday, any advice?””
April 5, 2022
Robin Robins

“Mr. Lemonis, my Dad wants me to take over his business someday, any advice?”

At a special event we hosted with Marcus Lemonis, we had a tiny attendee ask an outstanding question, I thought I’d share it with you. Join us for Boot Camp April 19-22 to see Marcus speak live. Click here to get your tickets now or go to www.RobinsBigSeminar.com.…
Featured image for “Robin’s Top 12 Videos of 2021”
December 30, 2021
Robin Robins

Robin’s Top 12 Videos of 2021

2021 is coming to a close but it was quite a year for MSPs.  We’ve highlighted our Top 12 YouTube videos of the year for business growth.  And make sure to subscribe to our channel so you don’t miss any coming in 2022.    1. 8 Prospecting Tips For MSPs One of the things I see MSPs struggle with the most is prospecting. Watch this quick video to get my best tips you need to consider when running your next prospecting campaign. 2. Use This Little-Know Strategy To Get Other Companies To Send You Hot Leads And Clients Free Are you utilizing strategic partnerships? If…
Featured image for “The Million-Dollar Mark: Why 79% of MSPs Never Reach It”
September 20, 2021
Robin Robins

The Million-Dollar Mark: Why 79% of MSPs Never Reach It

Register For The IT Marketing Roadshow Here’s a little statistic that might shock you about the IT services industry: 79% of the people running businesses in this industry never break the million-dollar mark. And that’s even after being in business for 10 years on average or more. What’s even more surprising is 51 percent never even get to the half million-dollar mark. And that’s with all the resources, all the marketing, all the access to information and the growing demand for IT services. The industry…
Featured image for “Building Financial Strength for MSPs and IT Services Businesses”
September 20, 2021
Robin Robins

Building Financial Strength for MSPs and IT Services Businesses

Register For The IT Marketing Roadshow One of the things that smaller MSPs who are struggling screw up in their business is they don’t think in terms of building financial strength and financial leverage. These task-oriented people are thinking in terms of what needs to be done. They might be thinking, “How do we get more clients? How do we generate more MRR?” But they’re not thinking long term and they’re certainly not thinking about equity. Here I’m going to answer the questions, “How do…