November 1, 2021
Genius of the Month
Brand-New To Marketing, We Added 2 Clients Worth $98,280 Plus $326,461 In Sales In Just 90 Days!
Running 20 Years WITHOUT A Marketing Plan As husband-and-wife cofounders, we just celebrated our 20th year in business this July. My husband, Page, wears both the tech and sales hats while I have always donned the business administration hat. In 20 years, we have evolved from an e-mail delivery firm (2001) to an IT networking break-fix company (2003) to an MSP (2007). We also grew Focus Data Solutions to a $3M-a-year organization WITHOUT MARKETNG! ALL of our growth came from referrals and upselling existing clients.…
October 11, 2021
Entrepreneurship
Overcome Fee Resistance By Doing These 2 Things
Close more sales and overcome fee objections with these tips. If you’ve been selling IT services for any length of time, I am sure you have dealt with this: fee resistance. People who don’t want to take your advice and think, “We don’t need all that. Your prices are too high. I don’t want to spend that kind of money.” And fee resistance can come in all forms, whether it’s cybersecurity, managed services, projects, whatever it is, people just don’t like to spend money on…
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MSP Marketing
October 11, 2021
Robin Robins
How To Fix Your Failing Marketing Campaigns: The 4 M’s of Marketing
All 4 will ensure smooth sailing of your marketing endeavors. If you’ve ever run a campaign that failed and you’ve been frustrated by it because you don’t know where it went wrong, I can virtually guarantee that you missed out on one of the 4 M’s of marketing. You’ve tried different things like social media, search engine optimization, pay per click, direct mail, telemarketing, trade shows and it failed. When you get these 4 M’s right in a marketing campaign, you’re guaranteed success. And most…
September 20, 2021
Robin Robins
Building Financial Strength for MSPs and IT Services Businesses
Register For The IT Marketing Roadshow One of the things that smaller MSPs who are struggling screw up in their business is they don’t think in terms of building financial strength and financial leverage. These task-oriented people are thinking in terms of what needs to be done. They might be thinking, “How do we get more clients? How do we generate more MRR?” But they’re not thinking long term and they’re certainly not thinking about equity. Here I’m going to answer the questions, “How do…
September 17, 2021
Robin Robins
The BEST Strategy for Solving Problems in Your IT Services Business
Register For The IT Marketing Roadshow Are you an MSP struggling with solving problems in your business? Maybe it’s hiring people or making sales. Perhaps it’s your solution stack or cybersecurity protocols. It could even be you simply don’t know how to price your services. Whatever it is, I’m going to give you my single best strategy for how to solve any problem you’re dealing with in the fastest way possible. Running an MSP is very complicated. You’re going to run into problems. And things…
Genius Of The Month
October 1, 2021
Joshua Holloway
After 22 Years Of ZERO MARKETING, I Set An Aggressive Goal Of Adding $25K In MRR And Hit It In Just 90 DAYS!
Sabotaged By My Ex-Wife And Then Fired My Mom And Dad I started consulting back when our years started with a 19. I quickly built a client base through word-of-mouth and absolutely no marketing. I was a tech trying to be a business owner, but also juggling HR, payroll, operations, EVERYTHING. Sound familiar? As a result, not only did I have a 9 to 5 business, it was also a 5 to 9 business. I was working all the time and had no life. My…
September 1, 2021
Neal Juern
While Others SHUT DOWN Marketing In 2020, Juern Technology DOUBLED THEIRS… Which Doubled Their Revenue – Up $1,269,711!
THIS Kept Me Up At Night I started Juern Technology in 2012. Like many MSPs, I began as a one-man IT shop and grew slowly from out-of-the-blue referrals. Through the years, I would try random acts of marketing: Facebook Ads – check. ClickFunnels – yep. Even hired a marketing consultant, but never got one client. ZERO! Being honest with myself, I didn’t know what the hell I was doing. $1 million in revenue was my target… but I could never quite reach it. Then I…
August 1, 2021
Leah Freiman
In A Year Where I Shut Down All Sales And Battled Cancer, I Still Added $1.5M In Revenues And $1M In Profit!
We Were Ready To CLOSE SHOP! My husband, Moshe, and I founded ItCon in Spring Valley, New York, back when it seems all MSPs were getting started: 2008. He wears the tech hat. I wear the sales and business hat. Problem was, we had no marketing plan and no business plan. In 2014, our twins were born – kids #5 and #6. At that point, we were not pulling any money from the business. In fact, I was giving PIANO LESSONS to make ends meet.…
Video
September 20, 2021
Robin Robins
Building Financial Strength for MSPs and IT Services Businesses
Register For The IT Marketing Roadshow One of the things that smaller MSPs who are struggling screw up in their business is they don’t think in terms of building financial strength and financial leverage. These task-oriented people are thinking in terms of what needs to be done. They might be thinking, “How do we get more clients? How do we generate more MRR?” But they’re not thinking long term and they’re certainly not thinking about equity. Here I’m going to answer the questions, “How do…
September 17, 2021
Robin Robins
The BEST Strategy for Solving Problems in Your IT Services Business
Register For The IT Marketing Roadshow Are you an MSP struggling with solving problems in your business? Maybe it’s hiring people or making sales. Perhaps it’s your solution stack or cybersecurity protocols. It could even be you simply don’t know how to price your services. Whatever it is, I’m going to give you my single best strategy for how to solve any problem you’re dealing with in the fastest way possible. Running an MSP is very complicated. You’re going to run into problems. And things…
September 17, 2021
Robin Robins
Building A Sales Team? Here’s Who You Should Hire First
One of the questions I get all the time from MSPs when they’re building a sales team is “Robin, who should be my first hire when I’m growing my sales and marketing team? Who’s going to give me the biggest ROI?” It’s not going to be what you think, but this one hire on your sales team can add half a million dollars or more to your business every year if you get this position right. One of the single most important first hires you…