Close more sales and overcome fee objections with these tips. If you’ve been selling IT services for any length of time, I am sure you have dealt with this: fee resistance. People who don’t want to take your advice and think, “We don’t need all that. Your prices are too high. I don’t want to spend that kind of money.” …
All 4 will ensure smooth sailing of your marketing endeavors. If you’ve ever run a campaign that failed and you’ve been frustrated by it because you don’t know where it went wrong, I can virtually guarantee that you missed out on one of the 4 M’s of marketing. You’ve tried different things like social media, search engine optimization, pay per …
Save yourself time and headaches with these systems. So, when you look at what most firms do for their marketing, it’s what I call vulture marketing. They basically wait for something to die in front of them and then they go jump on the carcass and hen peck it with all the other vultures. And clearly, that is not …
Sabotaged By My Ex-Wife And Then Fired My Mom And Dad I started consulting back when our years started with a 19. I quickly built a client base through word-of-mouth and absolutely no marketing. I was a tech trying to be a business owner, but also juggling HR, payroll, operations, EVERYTHING. Sound familiar? As a result, not only did I …
Register For The IT Marketing Roadshow Here’s a little statistic that might shock you about the IT services industry: 79% of the people running businesses in this industry never break the million-dollar mark. And that’s even after being in business for 10 years on average or more. What’s even more surprising is 51 percent never even get to the half …
Register For The IT Marketing Roadshow One of the things that smaller MSPs who are struggling screw up in their business is they don’t think in terms of building financial strength and financial leverage. These task-oriented people are thinking in terms of what needs to be done. They might be thinking, “How do we get more clients? How do we …
Register For The IT Marketing Roadshow Are you an MSP struggling with solving problems in your business? Maybe it’s hiring people or making sales. Perhaps it’s your solution stack or cybersecurity protocols. It could even be you simply don’t know how to price your services. Whatever it is, I’m going to give you my single best strategy for how to …
Register For The IT Marketing Roadshow One of the questions I get all the time from MSPs when they’re building a sales team is “Robin, who should be my first hire when I’m growing my sales and marketing team? Who’s going to give me the biggest ROI?” It’s not going to be what you think, but this one hire on …
Register For The IT Marketing Roadshow If you’re an MSP, I know one of the biggest challenges you struggle with is finding and keeping good talent. People who are ambitious, people who are eager to learn, people who follow instructions, people who can think, who can figure out a problem and do the obvious. In the video above, I talk …
THIS Kept Me Up At Night I started Juern Technology in 2012. Like many MSPs, I began as a one-man IT shop and grew slowly from out-of-the-blue referrals. Through the years, I would try random acts of marketing: Facebook Ads – check. ClickFunnels – yep. Even hired a marketing consultant, but never got one client. ZERO! Being honest with myself, …
