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Featured image for “How To PREVENT Objections From Killing Your Sale”
December 7, 2021
Robin Robins

How To PREVENT Objections From Killing Your Sale

Without a doubt, OBJECTIONS are the curse of every sales professional. You have a perfectly good prospect with the ability and the money to buy and who can, without a doubt, benefit from what you’re selling – maybe even desperately NEEDS what you’re selling – but who stubbornly refuses to give you a yes. So, what should you do about that? I’ve always argued that the best way to “handle” objections is in advance BEFORE a prospect even utters them. Otherwise, you’re arguing with them.…
Featured image for “The 3 Mistakes People Make in B2B Marketing”
November 30, 2021
Robin Robins

The 3 Mistakes People Make in B2B Marketing

Business-to-business marketing can be a tricky thing to conquer. Odds are, as you are trying to grow your MSP, you are making at least one of these B2B marketing mistakes. 1. B2B marketing is a misleading categorization. Businesses don’t buy anything. PEOPLE in businesses buy things – and they buy their IT services (and anything else business-related) the same way they buy everything. They have the same emotional needs, motives, desires, and hot buttons. The guy who’s cheap about IT services is going to be…
Featured image for “Overcome Fee Resistance By Doing These 2 Things”
October 11, 2021
Robin Robins

Overcome Fee Resistance By Doing These 2 Things

Close more sales and overcome fee objections with these tips. If you’ve been selling IT services for any length of time, I am sure you have dealt with this: fee resistance. People who don’t want to take your advice and think, “We don’t need all that. Your prices are too high. I don’t want to spend that kind of money.” And fee resistance can come in all forms, whether it’s cybersecurity, managed services, projects, whatever it is, people just don’t like to spend money on…

Genius Of The Month

Featured image for “My ‘Journey’ Led Me To Add $12,328 In New MRR In Just 90 Days — On Pace To Finally Break $1 Million!”
December 1, 2021
Dennis Gentles

My ‘Journey’ Led Me To Add $12,328 In New MRR In Just 90 Days — On Pace To Finally Break $1 Million!

I Knew The Importance Of Marketing But Just Couldn’t Make It Work Since I founded CloudFirst Technology Solutions in 2010, I always knew the value of good marketing. (At least, I THOUGHT I did.) In the early days, I put together a small marketing team and focused on building a website. We made some flyers and canvassed offices throughout Las Vegas. I even bought an expensive marketing list and began calling. A lot of work. Barely any results. Over the past 11 years, I’ve revisited…
Featured image for “Brand-New To Marketing, We Added 2 Clients Worth $98,280 Plus $326,461 In Sales In Just 90 Days!”
November 1, 2021
Elizabeth Moon

Brand-New To Marketing, We Added 2 Clients Worth $98,280 Plus $326,461 In Sales In Just 90 Days!

Running 20 Years WITHOUT A Marketing Plan As husband-and-wife cofounders, we just celebrated our 20th year in business this July. My husband, Page, wears both the tech and sales hats while I have always donned the business administration hat. In 20 years, we have evolved from an e-mail delivery firm (2001) to an IT networking break-fix company (2003) to an MSP (2007). We also grew Focus Data Solutions to a $3M-a-year organization WITHOUT MARKETNG! ALL of our growth came from referrals and upselling existing clients.…
Featured image for “After 22 Years Of ZERO MARKETING,  I Set An Aggressive Goal Of Adding $25K In MRR  And Hit It In Just 90 DAYS!”
October 1, 2021
Joshua Holloway

After 22 Years Of ZERO MARKETING, I Set An Aggressive Goal Of Adding $25K In MRR And Hit It In Just 90 DAYS!

Sabotaged By My Ex-Wife And Then Fired My Mom And Dad I started consulting back when our years started with a 19. I quickly built a client base through word-of-mouth and absolutely no marketing. I was a tech trying to be a business owner, but also juggling HR, payroll, operations, EVERYTHING. Sound familiar? As a result, not only did I have a 9 to 5 business, it was also a 5 to 9 business. I was working all the time and had no life. My…
6 Ways To Double MSP Leads, Appointments And Sales Without Spending A Dime On Marketing | Robin Robins

FREE: 6 Ways To Get More High-Paying Clients Without Spending A Dime On Marketing

Featured image for “5 TellTale Signs You Have A Top Performer”
December 28, 2021
Robin Robins

5 TellTale Signs You Have A Top Performer

Here are five telltale signs that you’ve got a top performer. #1: They have a history of being a top performer, ranking 1st or 2nd for sales in their organization, and they’ve done that in every job. I want someone who’s been in sales for their life, not somebody who is in sales for a little bit like worked in retail, then took a job as an operations person, then was in inside sales. You know, I want someone who’s been in sales. And they’ve…
Featured image for “The Million-Dollar Mark: Why 79% of MSPs Never Reach It”
September 20, 2021
Robin Robins

The Million-Dollar Mark: Why 79% of MSPs Never Reach It

Register For The IT Marketing Roadshow Here’s a little statistic that might shock you about the IT services industry: 79% of the people running businesses in this industry never break the million-dollar mark. And that’s even after being in business for 10 years on average or more. What’s even more surprising is 51 percent never even get to the half million-dollar mark. And that’s with all the resources, all the marketing, all the access to information and the growing demand for IT services. The industry…
Featured image for “Building Financial Strength for MSPs and IT Services Businesses”
September 20, 2021
Robin Robins

Building Financial Strength for MSPs and IT Services Businesses

Register For The IT Marketing Roadshow One of the things that smaller MSPs who are struggling screw up in their business is they don’t think in terms of building financial strength and financial leverage. These task-oriented people are thinking in terms of what needs to be done. They might be thinking, “How do we get more clients? How do we generate more MRR?” But they’re not thinking long term and they’re certainly not thinking about equity. Here I’m going to answer the questions, “How do…
Featured image for “The BEST Strategy for Solving Problems in Your IT Services Business”
September 17, 2021
Robin Robins

The BEST Strategy for Solving Problems in Your IT Services Business

Register For The IT Marketing Roadshow Are you an MSP struggling with solving problems in your business? Maybe it’s hiring people or making sales. Perhaps it’s your solution stack or cybersecurity protocols. It could even be you simply don’t know how to price your services. Whatever it is, I’m going to give you my single best strategy for how to solve any problem you’re dealing with in the fastest way possible. Running an MSP is very complicated. You’re going to run into problems. And things…