4-ms-of-marketing

How To Fix Your Failing Marketing Campaigns: The 4 M’s of Marketing

Robin Robins IT Marketing, MSP Marketing, Technology Marketing Leave a Comment

All 4 will ensure smooth sailing of your marketing endeavors. If you’ve ever run a campaign that failed and you’ve been frustrated by it because you don’t know where it went wrong, I can virtually guarantee that you missed out on one of the 4 M’s of marketing. You’ve tried different things like social media, search engine optimization, pay per …

What To Do When Clients Refuse To Submit Tickets On The Portal

Robin Robins Managed Services, Technology Marketing, Video Leave a Comment

Are you an MSP that struggles with customers who just flat out refuse to use your portal to submit tickets, or they’re calling or texting your techs personally instead of using your process for submitting a ticket in this video? I’m going to show you exactly how to solve that finally and forever. Hey, this is Robin Robins, founder of …

3 Things You Should Never Do When Selling IT Services

Robin Robins Managed Services, MSP Marketing, Technology Marketing, Video Leave a Comment

(IMPORTANT: Please go to ITMarketingRoadshow.com for details for this year’s event – The information at the end of this video about the IT Marketing Roadshow pertains to a previous event) How MSPs Can Close The Sale! Time and time again, we get the age-old question, “how do we close more sales?” We’ve seen hundreds of our clients turn their business …

Getting “Into” The Customer

Robin Robins Entrepreneurship, IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

There’s an old sales joke about a hotshot sales guy sitting down with a little old lady to sell her a new heater. He tells her all about how the heater is made in America and has the highest-quality ratings for efficiency and safety, about the BTUs, construction, warranties and other features. When he finally shuts up, she says, “I …

How To Avoid Confusing Activity With Accomplishment

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

From AdWeek: 62% of small businesses see NO return on their investment in Facebook. From Forbes: 44% of businesses can’t even measure social media ROI. Despite this, according to a survey from the Manifest, 63% of small businesses plan on increasing their spend on social media (!). One social media “expert” commenting on this said that “not all social media …

Removing The “Technician” Hat To Become A “R. E. A. L.” Entrepreneur (Rewarding, Easy, Attractive and Lucrative)

Robin Robins Entrepreneurship, IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

Much of our society incorrectly describes small business owners as “entrepreneurs.” But as Gerber famously pointed out, most entrepreneurs are not entrepreneurs at all – they’re technicians suffering from an entrepreneurial seizure. Nothing is truer in our industry, where most (roughly 80%) are self-employed with helpers, generating under a couple million in sales, who are busy doing it, doing it, doing …

How To Differentiate When There’s So Little Unique About What You Do

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

Speaking of standing out from the crowd, below is a real cereal being sold on Amazon Prime called “Poop Like A Champion.” I’m not 100% sure it’s the best name, BUT it certainly does get the “don’t bury the benefit” award in advertising. At least they didn’t put a picture of the end result on the box (LOL). BUT it …