8 cybersecurity campaigns

Sell More Cybersecurity Services With These 8 MSP Marketing Campaigns

Robin RobinsIT Managed Services, IT Marketing, Managed Services, MSP Marketing, Technology Marketing

Cybersecurity has been the most talked about topic on every business owner’s mind. Cybersecurity services are in high demand, but many IT services firms aren’t capitalizing on this recurring revenue stream. Because of this, there is ample opportunity for you to educate your clients and prospects about emerging threats — and why they can’t afford to skimp on your cybersecurity …

Become A Trusted Advisor

How To Get Prospects And Clients To View You As A Trusted Advisor

Robin RobinsEntrepreneurship, IT Marketing, Technology Marketing Leave a Comment

Some of you reading this might be old enough to remember the wildly popular BluBlocker sunglasses from the ’80s. The technology in the lenses was originally created by NASA to block the sun’s blue rays; but they didn’t become a hit with the general public until adman Joe Sugarman discovered them and aggressively promoted them via magazines, TV commercials and …


How To Fix Your Failing Marketing Campaigns: The 4 M’s of Marketing

Robin RobinsIT Marketing, MSP Marketing, Technology Marketing Leave a Comment

All 4 will ensure smooth sailing of your marketing endeavors. If you’ve ever run a campaign that failed and you’ve been frustrated by it because you don’t know where it went wrong, I can virtually guarantee that you missed out on one of the 4 M’s of marketing. You’ve tried different things like social media, search engine optimization, pay per …

What To Do When Clients Refuse To Submit Tickets On The Portal

Robin RobinsManaged Services, Technology Marketing, Video Leave a Comment

Are you an MSP that struggles with customers who just flat out refuse to use your portal to submit tickets, or they’re calling or texting your techs personally instead of using your process for submitting a ticket in this video? I’m going to show you exactly how to solve that finally and forever. Hey, this is Robin Robins, founder of …

3 Things You Should Never Do When Selling IT Services

Robin RobinsManaged Services, MSP Marketing, Technology Marketing, Video Leave a Comment

(IMPORTANT: Please go to ITMarketingRoadshow.com for details for this year’s event – The information at the end of this video pertains to a previous event) How MSPs Can Close The Sale! Time and time again, we get the age-old question, “how do we close more sales?” We’ve seen hundreds of our clients turn their business around using our Toolkit and …

Getting “Into” The Customer

Robin RobinsEntrepreneurship, IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

There’s an old sales joke about a hotshot sales guy sitting down with a little old lady to sell her a new heater. He tells her all about how the heater is made in America and has the highest-quality ratings for efficiency and safety, about the BTUs, construction, warranties and other features. When he finally shuts up, she says, “I …