4-ms-of-marketing

How To Fix Your Failing Marketing Campaigns: The 4 M’s of Marketing

Robin Robins IT Marketing, MSP Marketing, Technology Marketing Leave a Comment

All 4 will ensure smooth sailing of your marketing endeavors. If you’ve ever run a campaign that failed and you’ve been frustrated by it because you don’t know where it went wrong, I can virtually guarantee that you missed out on one of the 4 M’s of marketing. You’ve tried different things like social media, search engine optimization, pay per …

building financial strength

Building Financial Strength for MSPs and IT Services Businesses

Robin Robins Entrepreneurship, MSP Marketing, Video Leave a Comment

Register For The IT Marketing Roadshow One of the things that smaller MSPs who are struggling screw up in their business is they don’t think in terms of building financial strength and financial leverage. These task-oriented people are thinking in terms of what needs to be done. They might be thinking, “How do we get more clients? How do we …

The BEST Strategy for Solving Problems in Your IT Services Business

The BEST Strategy for Solving Problems in Your IT Services Business

Robin Robins IT Marketing, MSP Marketing, Video Leave a Comment

Register For The IT Marketing Roadshow Are you an MSP struggling with solving problems in your business? Maybe it’s hiring people or making sales. Perhaps it’s your solution stack or cybersecurity protocols. It could even be you simply don’t know how to price your services. Whatever it is, I’m going to give you my single best strategy for how to …

Is Your Marketing Different At 1 Million Vs 5 Million+?

Robin Robins IT Marketing, MSP Marketing, Video Leave a Comment

Should your marketing be different? Is marketing different for an MSP that’s doing 10 million dollars? Should their marketing plan look different than if you’re a one-million-dollar MSP or smaller startup? I think the answer is going to surprise you. We hear a lot of new prospects say that our “Robin Robins marketing” works fine if you’re a brand-new startup …

Why Fully Outsourced Marketing Is A BAD Idea

Robin Robins Entrepreneurship, IT Marketing, MSP Marketing, Video Leave a Comment

If you’re an MSP thinking about fully outsourcing your marketing, I’m going to share with you why that could be a complete and total disaster and why you should rethink that strategy. Most marketing agencies that do a complete, “fully outsourced model” are not strategy firms. They are fulfillment firms. I know because I spent the better part of 10 …

How To Find A Reputable MSP Marketing Company To Promote Your Managed IT Services Business

Robin Robins Managed Services, MSP Marketing Leave a Comment

7 Critical Questions To Ask Any MSP Marketing Company Before You Sign Up For Their Services Most MSPs admit they are not good at marketing or selling IT services. So naturally, they look to hire an MSP marketing company to help them get more clients. Smart! Problem is because they aren’t good at marketing, they’re very likely to choose the …