In our journey through life, we encounter countless challenges and obstacles. A question I often find myself contemplating, and one that is frequently posed to me, is, “What motivates you to keep going?” The pursuit of motivation is universal, and it’s intriguing to explore what fuels our drive, especially when the path is strewn with difficulties.

PPC, short for Pay-Per-Click, is a digital marketing strategy where advertisers pay a fee each time a user clicks on their ad. It’s an auction-based system in which businesses bid on keywords or phrases relevant to their target audience. When a user searches for those keywords, the highest bidder’s ad is displayed prominently in the search results or on other online platforms such as the Facebook feed.

The story of how I met Andre is serendipitous. On a visit to Phoenix, during a dinner at my good friend Joe’s house, Joe mentioned a remarkable individual I should meet. That person was Andre. Despite never having met him or even heard of him, our phone conversation that night was an instant connection. I realized that Andre’s story was not just his own; it was a beacon of hope for many. His resilience, his transformation, and his dedication to helping others was palpable, even over a brief call.

In the ever-evolving landscape of entrepreneurship, navigating the path to success can feel overwhelming. After years in the trenches, mentoring CEOs, and fostering growth in various companies, I’ve distilled my experiences into three foundational pillars of entrepreneurial insight. These are the keystones that any business owner should anchor themselves to: Vision, Key People, and Culture.

Determining the correct compensation for a sales representative is both an art and a science. Balancing motivation with profitability is crucial. This blog provides a deep dive into how you should approach sales rep compensation. Who Is Paul Cissel? Paul is a seasoned C-level executive with 40 years of IT industry experience. He spent the first 15 years of his …

As a business owner, I’ve learned that finding and retaining top talent is not so different from acquiring and keeping loyal customers. It’s a delicate balance that requires constant attention and effort. In this blog post, I’ll share my insights on how to attract and retain exceptional employees while maintaining a thriving customer base.

For some Managed Service Providers (MSPs), standing out from the crowd can be a Herculean task. Many MSPs find themselves trapped in the cycle of being perceived as just another run-of-the-mill IT company, grappling with a slew of challenges that hinder their growth. Let’s dive into the core issues plaguing MSPs’ sales and marketing strategies and reveal the secret to overcoming these hurdles: authority positioning.

The other day, we had a brand-new member cancel his membership, threatening, “I’ll take you to court” if we didn’t let him out of his agreement. Want to know one of the big reasons he was so angry? He was HIGHLY annoyed that we had MFA turned on for his Dashboard login. His exact words: “I don’t know what that is. It’s just annoying, so turn it off.” Folks, you can’t make this stuff up. P.S. – Only good MSPs will understand why that is such an incredibly moronic statement. If you don’t understand it, ask a friend. But that’s not my point…

Today, we’re delving into a topic that’s a game-changer for Managed Service Providers: how to hire top-tier salespeople who can not only talk the talk but walk the walk. We’ve got wisdom from experienced MSP owners themselves, so let’s roll up our sleeves and uncover the blueprint for recruiting sales champions.