One Advertising Trick To Instantly Attract More Sweet-Spot Prospects

Robin Robins MSP Marketing, Sales Leave a Comment

A big mistake made by all rookies and small businesses who don’t understand marketing: they try to appeal to EVERYONE or to too broad an audience with their message. When “everyone” is your customer, NOBODY is your customer; so, when MSPs tell me “everyone in Cleveland, Ohio, with at least 10 computers or more” is a “high probability” in terms …

A Clever Way For MSPs To Overcome Fee Resistance

A Clever Way For MSPs To Overcome Fee Resistance

Robin Robins General, MSP Marketing Leave a Comment

Most of what you read and hear out there about fee resistance is dead wrong and grossly misguided. Arguing higher quality and better services isn’t going to cut it, particularly since you’re selling services that cannot be intrinsically compared to those of another competitor. There are a LOT of ways to overcome fee resistance, from selecting better prospects, “doing the …

5 Top MSPs Reveal Secret Pricing Strategies That You Need To Know

5 Top MSPs Reveal Secret Pricing Strategies That You Need To Know

Robin Robins Entrepreneurship, MSP Marketing Leave a Comment

We all know we’re currently in hyperinflation, and if you haven’t raised your prices you need to. I dove into the topic of pricing strategies with the five Better Your Best finalists, where they answered these questions- Where are you relative to your competition? And how do you deal with cheaper competitors as an MSP? Scott Hagizadegan chimed in to …

MSP Start-Up

3 Start-up MSPs Reveal What They Did To Grow FAST

Robin Robins MSP Marketing Leave a Comment

I’ve been asked many times from start-up MSPs about the number one campaign they should be running to generate more monthly recurring revenue (MRR) every month. Rather than tell you myself, I turned to my clients who are currently crushing it. Read what they did to increase their sales, grow their MSPs and beat the competition in their market. (Wanna …

The Truth About Free Cybersecurity Risk Assessments

The Truth About Using Free Cybersecurity Risk Assessments In MSP Marketing

Robin Robins MSP Marketing Leave a Comment

One of the questions I get all the time from MSPs is, “Robin, should I charge for IT assessments?” Sometimes they’re called network audits, risk assessments, cybersecurity assessments, whatever it is. There’s a lot of controversy out there, and some people are saying you absolutely should not do these for free and you should not give them away. And there …