Don’t Let This Oversight Keep You From Excellence

Robin Robins Entrepreneurship Leave a Comment

Excellence is something you earn. Do you want to know why some MSPs grow and get rich and some stay broke and struggling? Don’t let this oversight keep you from excellence… It’s not just marketing. Here’s the real reason that excellent MSPs get rich and the steps you can take to copy them: See, everybody thinks that the rich get …

B2B Marketing Mistakes

The 3 Mistakes People Make in B2B Marketing

Robin Robins Entrepreneurship, MSP Marketing Leave a Comment

Business-to-business marketing can be a tricky thing to conquer. Odds are, as you are trying to grow your MSP, you are making at least one of these B2B marketing mistakes. 1. B2B marketing is a misleading categorization. Businesses don’t buy anything. PEOPLE in businesses buy things – and they buy their IT services (and anything else business-related) the same way …

Become A Trusted Advisor

How To Get Prospects And Clients To View You As A Trusted Advisor

Robin Robins Entrepreneurship, IT Marketing, Technology Marketing Leave a Comment

Some of you reading this might be old enough to remember the wildly popular BluBlocker sunglasses from the ’80s. The technology in the lenses was originally created by NASA to block the sun’s blue rays; but they didn’t become a hit with the general public until adman Joe Sugarman discovered them and aggressively promoted them via magazines, TV commercials and …

prospective clients

5 Questions You Must Answer For Prospective Clients (Or Else They Will Go With Your Competition!)

Robin Robins Entrepreneurship, IT Sales Leave a Comment

Here’s are the 5 things prospects are really trying to figure out when they meet with you. This will be a good list for you to take in every sales meeting before you sit down with a prospect just to remind yourself. The first thing clients are trying to figure out is: are you knowledgeable and are you competent? Do …


MSP Secrets To Getting Referrals

Robin Robins Entrepreneurship, IT Sales Leave a Comment

The thing about referrals is that people refer more because of their relationship with you than any reward you’re going to give. So, people get really hung up on the “If I just reward them enough, I’ll get the referral.” When the reality is it really has to do with their relationship with you. So, for example, I’ve got a …


The Million-Dollar Mark: Why 79% of MSPs Never Reach It

Robin Robins Entrepreneurship, IT Marketing, Video Leave a Comment

Register For The IT Marketing Roadshow Here’s a little statistic that might shock you about the IT services industry: 79% of the people running businesses in this industry never break the million-dollar mark. And that’s even after being in business for 10 years on average or more. What’s even more surprising is 51 percent never even get to the half …

building financial strength

Building Financial Strength for MSPs and IT Services Businesses

Robin Robins Entrepreneurship, MSP Marketing, Video Leave a Comment

Register For The IT Marketing Roadshow One of the things that smaller MSPs who are struggling screw up in their business is they don’t think in terms of building financial strength and financial leverage. These task-oriented people are thinking in terms of what needs to be done. They might be thinking, “How do we get more clients? How do we …