What Is MSP Marketing? MSP marketing is a marketing plan, campaign, or strategy designed to facilitate the sale of managed IT services. Many MSPs think that marketing and sales activities are the same, but this is not the case. Marketing activities help you reach your target audience and influence prospects to contact you. Because the MSP sales process is highly …
In today’s digital era, handling inbound leads and qualified prospects requires a strategic approach to capitalize on potential opportunities. In this blog post, we delve into the recommended process for handling inbound leads, emphasizing the importance of timely response and efficient follow-up. By adopting these strategies, you can significantly enhance your chances of qualifying leads and securing valuable appointments. So, let’s explore the key principles that can revolutionize your lead management game.
My company, Technology Marketing Toolkit, has a marketing-powered approach to selling, and I want to explain how to let your marketing do the heavy lifting instead of doing a lot of hard-core selling and negotiating. I typically say that the order should be marketing then sales, because marketing happens before sales, but the thing to understand is marketing cannot get the entire job done. When you’re selling to existing clients, whether it’s managed services, VoIP, or advanced cybersecurity solutions, marketing can’t get the entire job done. There still needs to be you, or somebody from your organization to answer that phone, respond to the email, get on a call with that prospective buyer, meet with them, and get a check out of them. Marketing can’t do that job in and of itself.
Here’s a critical question: how easy is it for someone to IGNORE your MSP marketing? Doesn’t matter if it’s direct mail, a Facebook ad, trade-show booth or e-mail – if your prospect is not instantly drawn in with interest and curiosity, it falls flat.
This is why I rally against vague headlines that all too often miss the mark. “Looks cloudy” for an ad trying to sell cloud solutions. “Is your network battle-ready?” for a cyber security solution. What the hell does any of this mean? Don’t know, don’t CARE – and that’s what you have to realize whenever you are writing copy for whatever campaign you’re putting out. It MUST be IRRESISTIBLE to your ideal prospect. If they can look away, they will.
Cybersecurity has been the most talked about topic on every business owner’s mind. Cybersecurity services are in high demand, but many IT services firms aren’t capitalizing on this recurring revenue stream. Because of this, there is ample opportunity for you to educate your clients and prospects about emerging threats — and why they can’t afford to skimp on your cybersecurity …
It’s a short week for many of us as we prepare to spend time with our families and celebrate Thanksgiving. So this week I’m going to share a brief, but powerful lesson: USE HANDWRITTEN THANK-YOU NOTES! We used to send Jamie and Emily (aged eight and five at the time) to Roots Academy for singing lessons. I received a handwritten …
If you’re the owner of the company, you have an entrepreneurial side of your brain, and you have an operations side. You’re sitting in front of a big prospect with big opportunity, big MRR, big project, and the entrepreneur in you is excited because you’re thinking, “This is money, this is MRR, this is growth, this is good.” While …
In the “guru” industry, we often describe what we do as “information marketing,” or ourselves as “infomarketers,” a term that, to the best of my knowledge, was developed by the Godfather of information marketing, Dan Kennedy. While many (including Dan Kennedy) don’t particularly like the term, it’s accurate and descriptive: information marketers are people selling information products – specifically books (and back in the day, cassette tapes and …
In several of my seminars, I often ask people what is marketing supposed to do for your MSP? Usually, they’ll say things like “To get our name out there” or “To build a brand or generate awareness.” But I don’t think marketing should do any of that. My type of marketing is about generating results because marketing should facilitate and …
I had a client who owns an IT Services Business ask me a question that comes up a lot and I thought I’d share my response. The question was “If I want to get email names and addresses for marketing purposes, where do I go to buy that list?” First of all let me say, I do not recommend cold …
