4-ms-of-marketing

How To Fix Your Failing Marketing Campaigns: The 4 M’s of Marketing

Robin Robins IT Marketing, MSP Marketing, Technology Marketing Leave a Comment

All 4 will ensure smooth sailing of your marketing endeavors. If you’ve ever run a campaign that failed and you’ve been frustrated by it because you don’t know where it went wrong, I can virtually guarantee that you missed out on one of the 4 M’s of marketing. You’ve tried different things like social media, search engine optimization, pay per …

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The Million-Dollar Mark: Why 79% of MSPs Never Reach It

Robin Robins Entrepreneurship, IT Marketing, Video Leave a Comment

Register For The IT Marketing Roadshow Here’s a little statistic that might shock you about the IT services industry: 79% of the people running businesses in this industry never break the million-dollar mark. And that’s even after being in business for 10 years on average or more. What’s even more surprising is 51 percent never even get to the half …

The BEST Strategy for Solving Problems in Your IT Services Business

The BEST Strategy for Solving Problems in Your IT Services Business

Robin Robins IT Marketing, MSP Marketing, Video Leave a Comment

Register For The IT Marketing Roadshow Are you an MSP struggling with solving problems in your business? Maybe it’s hiring people or making sales. Perhaps it’s your solution stack or cybersecurity protocols. It could even be you simply don’t know how to price your services. Whatever it is, I’m going to give you my single best strategy for how to …

Is Your Marketing Different At 1 Million Vs 5 Million+?

Robin Robins IT Marketing, MSP Marketing, Video Leave a Comment

Should your marketing be different? Is marketing different for an MSP that’s doing 10 million dollars? Should their marketing plan look different than if you’re a one-million-dollar MSP or smaller startup? I think the answer is going to surprise you. We hear a lot of new prospects say that our “Robin Robins marketing” works fine if you’re a brand-new startup …

Why Fully Outsourced Marketing Is A BAD Idea

Robin Robins Entrepreneurship, IT Marketing, MSP Marketing, Video Leave a Comment

If you’re an MSP thinking about fully outsourcing your marketing, I’m going to share with you why that could be a complete and total disaster and why you should rethink that strategy. Most marketing agencies that do a complete, “fully outsourced model” are not strategy firms. They are fulfillment firms. I know because I spent the better part of 10 …

How Do I Market My MSP Service?

Robin Robins IT Marketing Leave a Comment

I’m often asked, in a roundabout way, “How do I market my MSP service?” This is the exact question I answer most of my presentations and webinars. When I begin a presentation on marketing MSP services to an audience of MSPs selling outsourced IT support, I like to start by asking: “What should your MSP marketing efforts accomplish?” Almost without …