Cybersecurity has been the most talked about topic on every business owner’s mind. Cybersecurity services are in high demand, but many IT services firms aren’t capitalizing on this recurring revenue stream. Because of this, there is ample opportunity for you to educate your clients and prospects about emerging threats — and why they can’t afford to skimp on your cybersecurity …
It’s a short week for many of us as we prepare to spend time with our families and celebrate Thanksgiving. So this week I’m going to share a brief, but powerful lesson: USE HANDWRITTEN THANK-YOU NOTES! We used to send Jamie and Emily (aged eight and five at the time) to Roots Academy for singing lessons. I received a handwritten …
While there certainly IS a play for simply stating who you want as a client (as in the photo here), successful lead generation requires an irresistible offer and GREAT PROMISE to work. Most businesses do NOT make such a promise in their marketing and selling activities and suffer from suppressed response rates and less-than-stellar results. Such a promise puts your …
Here’s a question: When was the last time you added a fresh new case study or testimonial to your website? To your Google reviews? To your Shock-And-Awe box? One thing you ought to be constantly paying attention to is the quantity and quality of reviews and testimonials you’re getting. Clients in B2B ventures often don’t think to give reviews. Home …
Two-time Heavyweight Champion and genius entrepreneur George Foreman will be ONE of the keynote speakers at our upcoming Boot Camp. Some have criticized the decision, saying, “We’re IT guys – not a room full of professional boxers or TV personalities, so why waste time listening to THIS guy?” So, please allow me to address that AND serve the dual purpose …
Problem. Agitate. Solve. The above is the oldest and still one of the most effective lead generation formulas. More specifically, identify a highly irritating problem, anxiety, worry or frustration your clients have. Next, AGITATE it. Make them FEEL even more annoyed, frustrated and worried about it – and THEN offer the solution to the problem. As I’ve long taught, effective …
The first real sales training I ever received was when I was working for Tony Robbins as a rep selling his Personal Power and Power To Influence courses. It was a great experience, to say the least. Tony taught his reps to ignore the first “no,” saying that some prospects throw out an objection or a “no” just as a …
It’s the month of love! Every month I answer a couple of questions from new members in our monthly newsletter and was reflecting on one about what almost every MSP and IT services owner tries to avoid – the “cheap” break-fix client. This client had gotten enough requests to begin questioning if he was overlooking an opportunity. Read on for …
The other day a marketing publication featured an article titled “What To Do If Your E-mail’s Been Hacked.” These “experts” said that if your day was “disrupted” when you discovered you had infected all of your clients and friends with a virus due to them receiving an e-mail from you, you should “be proactive and send another e-mail to apologize …
When MSP and IT services business owners open their business, it’s usually because of their love of the tech work. The aspects of running the business, including marketing and managing staff often come later…and at a price. So this week, I wanted to share a good question about employees that comes with a direct answer. Hiring the wrong people is …
