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unique selling proposition

How To Differentiate When There’s So Little Unique About What You Do

Speaking of standing out from the crowd, below is a real cereal being sold on Amazon Prime called “Poop Like A Champion.” I’m not 100% sure it’s the best name, BUT it certainly does get the “don’t bury the benefit” award in advertising. At least they didn’t put...

unique selling proposition

6 Unprofessional Behaviors Of MSP Salespeople During The Corona Crisis That Need To Stop

Salespeople do all sorts of stupid things that cause them to lose sales on a NORMAL day, but when the world is facing a crisis like the one we’re all in now with the coronavirus, these behaviors are unforgivable and need to end. #1. Prospecting as though nothing...

unique selling proposition

Sales Ramp: 3 Irrefutable Signs That You Need To Fire Someone

Here’s a real e-mail I received from a client this week: “Robin, do you think not hitting sales quota for the past year is a reason to let my salesperson go?” Don’t laugh – we’ve ALL kept an employee long past their expiration date. On several occasions I...

unique selling proposition

What Marketing Media Is ESSENTIAL To Your Audience?

Here’s something to think about the next time you advertise on Facebook: It’s estimated there are over a BILLION fake accounts, meaning Facebook would have just over HALF of its proclaimed 2 billion users. TwitterAudit estimates that only 40% to no more than 60% of the users on...

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