How To Differentiate When There’s So Little Unique About What You Do

Robin Robins Blog

Speaking of standing out from the crowd, below is a real cereal being sold on Amazon Prime called “Poop Like A Champion.” I’m not 100% sure it’s the best name, BUT it certainly does get the “don’t bury the benefit” award in advertising. At least they didn’t put a picture of the end result on the box (LOL). BUT it …

Sales Ramp: 3 Irrefutable Signs That You Need To Fire Someone

Robin Robins Blog

Here’s a real e-mail I received from a client this week: “Robin, do you think not hitting sales quota for the past year is a reason to let my salesperson go?” Don’t laugh – we’ve ALL kept an employee long past their expiration date. On several occasions I made the mistake of keeping someone with the hopes that they – …

What Marketing Media Is ESSENTIAL To Your Audience?

Robin Robins Blog

Here’s something to think about the next time you advertise on Facebook: It’s estimated there are over a BILLION fake accounts, meaning Facebook would have just over HALF of its proclaimed 2 billion users. TwitterAudit estimates that only 40% to no more than 60% of the users on Twitter are real, and AARP estimates that nearly half of all calls …