The Power Of Giving Thanks To Your Prospects And Clients

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

It’s a short week for many of us as we prepare to spend time with our families and celebrate Thanksgiving. So this week I’m going to share a brief, but powerful lesson: USE HANDWRITTEN THANK-YOU NOTES! We used to send Jamie and Emily (aged eight and five at the time) to Roots Academy for singing lessons. I received a handwritten …

Robin Robins and Bruce McCully

Breaking Trend: How Insurance Companies Are Causing MSPs To Lose BIG Clients (And How You Can Stop This)

Robin Robins IT Managed Services Leave a Comment

In case you have not seen this lately, insurance companies are showing up with their own security teams. The other thing that we’re seeing out there is insurance companies are scanning your largest clients and then sending them a nasty note, basically talking about dropping their policy. They’re telling YOUR clients that they will drop their insurance coverage if YOU …

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What Is MSP Marketing? 21 Strategies To Drive New Business

Robin Robins IT Managed Services, Managed Services, MSP Marketing, Technology Marketing

As a managed services provider, you make IT support accessible to companies of all shapes and sizes. But without effective MSP marketing in place, you miss out on opportunities to acquire monthly recurring revenue and grow your business. By working with thousands of MSPs across the U.S., we’ve found many struggle with lead generation and closing the loop with new …

Getting “Into” The Customer

Robin Robins Entrepreneurship, IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

There’s an old sales joke about a hotshot sales guy sitting down with a little old lady to sell her a new heater. He tells her all about how the heater is made in America and has the highest-quality ratings for efficiency and safety, about the BTUs, construction, warranties and other features. When he finally shuts up, she says, “I …

How To Avoid Confusing Activity With Accomplishment

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

From AdWeek: 62% of small businesses see NO return on their investment in Facebook. From Forbes: 44% of businesses can’t even measure social media ROI. Despite this, according to a survey from the Manifest, 63% of small businesses plan on increasing their spend on social media (!). One social media “expert” commenting on this said that “not all social media …