While there certainly IS a play for simply stating who you want as a client (as in the photo here), successful lead generation requires an irresistible offer and GREAT PROMISE to work.
Most businesses do NOT make such a promise in their marketing and selling activities and suffer from suppressed response rates and less-than-stellar results.
Such a promise puts your competition in a precarious position; they either have to ignore this type of claim and risk having their current clients and prospects assume they are inadequate or unable to deliver such promises, or they have to defend themselves and say, “Hey! We do too!” which comes across as a copycat and is a far weaker position, appearing as though they were forced to play catchup with the competition.
This is a BIG secret to positioning your MSP! Read full article and comment →