Raise your hand if you’ve ever bought a gift, confident that the recipient would absolutely love it, and totally missed the mark. As in, sleeping on the couch or in the doghouse, missed the mark.
You probably based your gift buying decision on your own opinion or something you thought the recipient might need, but not what they actually want. It’s also easy to make this mistake with your marketing.
‘Tis the season for both holiday shopping and annual planning, so I’m here to give you some advice that could make your Christmas a little brighter and your New Year more profitable. Believe it or not, the principle is very similar.
The CORE of what I teach is summed up in a favorite quote from my long-term mentor Nido Qubein: “Who your customer is today is a piece of data; who your customer should be is a piece of strategy.” Read full article and comment →