Here’s a truth many small business owners DON’T want to embrace, much less give recognition to: the more marketing media you can use simultaneously, the more money you’ll make.
You’ll also be a LOT less FRAGILE and vulnerable to an economic downturn, a serious competitor, commoditization, media disruption (like what happened to fax broadcast) or other disruptions. I would encourage you to pause for a moment and let that sink in. Think on it long and hard.
I just gave you a million-dollar “secret.”
So why don’t more have it? Because everyone – and I do mean everyone – wants the postcard they can e-mail to drive in clients.
The “one thing” that is more important than everything else. Gimme an EASY BUTTON, for goodness’ sake!
But the reality is, no business gets rich depending on ONE media, ONE strategy, ONE anything. There is power and stability in diversity and complexity. Sure, you have to start somewhere, and often “one thing done” is better than doing nothing.
As quickly as you can, you have to move beyond simple to complex. From one-shot messaging to multiple media, all interwoven, all supporting the other, all driving toward the same outcome.
So let’s break this down… Read full article and comment →