Direct mail isn’t dead. (And neither is email while we’re on the subject.) Sending a creative, well-executed direct mailer can still generate great marketing results. Here are ten creative, surefire ways to create a great direct mail campaign and attract more clients. Read full article and comment →
MSP Marketing Blog
If you’re looking for quick list building and lead generation for your IT services, then adding strategically targeted trade show marketing is a must.
Benefits Of Trade Show Marketing
On the surface, purchasing a booth or exhibit at a trade show might seem like a huge investment. You’re putting thousands of dollars on the line with hopes to at least break even in trade show-generated sales.
But trade shows present unique advantages that aren’t immediately evident. Here are some major benefits of using trade shows to market your IT services: Read full article and comment →
If you asked one hundred computer consultants what they want to accomplish with their marketing, over 90% would say “generate more awareness.” Here’s why that’s not the best approach for your MSP marketing message.
While awareness is a worthy goal, many don’t realize how difficult it is. The average American is bombarded with over 3,000 marketing messages a day. With so much advertising barreling down on us, most people have developed marketing calluses that make them completely immune to the messages these ads are sending. Read full article and comment →
I recently received an email from a potential client who is teetering on the brink of closing the doors of his IT consulting business. His savings have dried up, and he’s maxed out all his credit cards. He’s desperate and seeking our IT services marketing plans as a last resort.
Of course, we’ll do everything to help. But now that he’s so far in the red, it’ll take a herculean effort on his part (and sheer magic on ours) to get the heart pumping again.
This begs the question: Why did he wait until now to get serious about keeping his IT services sales funnel full? Read full article and comment →
Most businesses take referrals for granted. Very few have a proactive plan for generating referrals. No matter the business, there’s no better sales lead than a referral from an happy customer. Here’s how to boost your IT services referral marketing and get your customers to start selling for you.
The #1 Secret To IT Services Referral Marketing
You should ask for referrals regularly. If you’re already operating a business with a great product, imagine how quickly you’ll be able to ramp up sales with a more aggressive approach.
The No. 1 secret to IT services referrals marketing isn’t a clever sales letter or some magical phrase you utter to your clients that causes them to whip out their Rolodex and give you every name contained in it. It starts with providing awe inspiring services. Take the Disneyland theme parks. Millions of people flock to Disney and gleefully empty their wallets every year. Why? Because Disney knows how to deliver a jaw-dropping experience. Read full article and comment →
I get squeamish emails from clients all the time asking if they need to offer an IT services guarantee. Here’s my final position on the matter — if you’re looking for an easy way to differentiate yourself from the competition and overcome price resistance, the answer is yes.
Guarantee What You Sell
If you can’t guarantee what you sell, you need to improve your services or find something else to sell. Most of the fear of offering a guarantee has more to do with insecurity rather than substantiated fact.
If you provide a great product or service that delivers the results you promise, you should have no negative repercussions offering a guarantee. Adding an IT services guarantee should make it infinitely easier to acquire new clients. The only way to know for sure is to test it. Will you get the occasional unfair, unsubstantiated request from a customer who wants their money back? Of course, but it should not be the majority. It’s part of the cost of doing business, just like uncollected debts from the occasional deadbeat client. Read full article and comment →
Are you a managed services provider that wants to land larger contracts? Do you lose sales because clients think your managed IT services are “too much money,” or because of sticker shock? Here’s what you need to change to close IT managed services contracts. Read full article and comment →
Most search engine optimization (SEO) efforts on MSP websites see nominal results at best. With many “SEO experts” quoting fees of at least $1,000 a month (more in larger cities) to manage your SEO strategy, it’s no wonder you turn to other marketing channels to generate leads. But there is one area under your control that can have a big effect – your blog. Read on for my best MSP blog tips. Read full article and comment →
High-rated Google Reviews gives you instant credibility in the eyes of searchers. And outpacing your competitors in reviews is a surefire way to generate more IT services leads.
Think about it. When searching for “Computer Support Dallas,” which company would you call first?
You’d probably give the first company a call. With 16 five-star reviews, you know other local companies trust this IT services firm.
So, given the power of reviews, why do so many MSPs have so few reviews? Read full article and comment →