One Advertising Trick To Instantly Attract More Sweet-Spot Prospects

Robin Robins MSP Marketing, Sales Leave a Comment

A big mistake made by all rookies and small businesses who don’t understand marketing: they try to appeal to EVERYONE or to too broad an audience with their message. When “everyone” is your customer, NOBODY is your customer; so, when MSPs tell me “everyone in Cleveland, Ohio, with at least 10 computers or more” is a “high probability” in terms …