There’s probably ten different ways to go about building a strong unique selling proposition. Today, I am going to narrow it down to four. The main objective is to find a way of differentiating yourself while you are developing your USP so you can stand out from competitors.
At a special event we hosted with Marcus Lemonis, we had a tiny attendee ask an outstanding question, I thought I’d share it with you. Join us for Boot Camp April 19-22 to see Marcus speak live. Click here to get your tickets now or go to www.RobinsBigSeminar.com.
2021 is coming to a close but it was quite a year for MSPs. We’ve highlighted our Top 12 YouTube videos of the year for business growth. And make sure to subscribe to our channel so you don’t miss any coming in 2022. 1. 8 Prospecting Tips For MSPs One of the things I see MSPs struggle with the most is prospecting. Watch this quick video to get my best tips you need …
Register For The IT Marketing Roadshow Here’s a little statistic that might shock you about the IT services industry: 79% of the people running businesses in this industry never break the million-dollar mark. And that’s even after being in business for 10 years on average or more. What’s even more surprising is 51 percent never even get to the half …
Register For The IT Marketing Roadshow One of the things that smaller MSPs who are struggling screw up in their business is they don’t think in terms of building financial strength and financial leverage. These task-oriented people are thinking in terms of what needs to be done. They might be thinking, “How do we get more clients? How do we …
Register For The IT Marketing Roadshow Are you an MSP struggling with solving problems in your business? Maybe it’s hiring people or making sales. Perhaps it’s your solution stack or cybersecurity protocols. It could even be you simply don’t know how to price your services. Whatever it is, I’m going to give you my single best strategy for how to …
One of the questions I get all the time from MSPs when they’re building a sales team is “Robin, who should be my first hire when I’m growing my sales and marketing team? Who’s going to give me the biggest ROI?” It’s not going to be what you think, but this one hire on your sales team can add half …
Register For The IT Marketing Roadshow If you’re an MSP, I know one of the biggest challenges you struggle with is finding and keeping good talent. People who are ambitious, people who are eager to learn, people who follow instructions, people who can think, who can figure out a problem and do the obvious. In the video above, I talk …
Should your marketing be different? Is marketing different for an MSP that’s doing 10 million dollars? Should their marketing plan look different than if you’re a one-million-dollar MSP or smaller startup? I think the answer is going to surprise you. We hear a lot of new prospects say that our “Robin Robins marketing” works fine if you’re a brand-new startup …
If you’re an MSP thinking about fully outsourcing your marketing, I’m going to share with you why that could be a complete and total disaster and why you should rethink that strategy. Most marketing agencies that do a complete, “fully outsourced model” are not strategy firms. They are fulfillment firms. I know because I spent the better part of 10 …
