The-Million-Dollar-Mark

The Million-Dollar Mark: Why 79% of MSPs Never Reach It

Robin Robins Entrepreneurship, IT Marketing, Video Leave a Comment

Register For The IT Marketing Roadshow Here’s a little statistic that might shock you about the IT services industry: 79% of the people running businesses in this industry never break the million-dollar mark. And that’s even after being in business for 10 years on average or more. What’s even more surprising is 51 percent never even get to the half …

building financial strength

Building Financial Strength for MSPs and IT Services Businesses

Robin Robins Entrepreneurship, MSP Marketing, Video Leave a Comment

Register For The IT Marketing Roadshow One of the things that smaller MSPs who are struggling screw up in their business is they don’t think in terms of building financial strength and financial leverage. These task-oriented people are thinking in terms of what needs to be done. They might be thinking, “How do we get more clients? How do we …

The BEST Strategy for Solving Problems in Your IT Services Business

The BEST Strategy for Solving Problems in Your IT Services Business

Robin Robins IT Marketing, MSP Marketing, Video Leave a Comment

Register For The IT Marketing Roadshow Are you an MSP struggling with solving problems in your business? Maybe it’s hiring people or making sales. Perhaps it’s your solution stack or cybersecurity protocols. It could even be you simply don’t know how to price your services. Whatever it is, I’m going to give you my single best strategy for how to …

Is Your Marketing Different At 1 Million Vs 5 Million+?

Robin Robins IT Marketing, MSP Marketing, Video Leave a Comment

Should your marketing be different? Is marketing different for an MSP that’s doing 10 million dollars? Should their marketing plan look different than if you’re a one-million-dollar MSP or smaller startup? I think the answer is going to surprise you. We hear a lot of new prospects say that our “Robin Robins marketing” works fine if you’re a brand-new startup …

Why Fully Outsourced Marketing Is A BAD Idea

Robin Robins Entrepreneurship, IT Marketing, MSP Marketing, Video Leave a Comment

If you’re an MSP thinking about fully outsourcing your marketing, I’m going to share with you why that could be a complete and total disaster and why you should rethink that strategy. Most marketing agencies that do a complete, “fully outsourced model” are not strategy firms. They are fulfillment firms. I know because I spent the better part of 10 …

What To Do When Clients Refuse To Submit Tickets On The Portal

Robin Robins Managed Services, Technology Marketing, Video Leave a Comment

Are you an MSP that struggles with customers who just flat out refuse to use your portal to submit tickets, or they’re calling or texting your techs personally instead of using your process for submitting a ticket in this video? I’m going to show you exactly how to solve that finally and forever. Hey, this is Robin Robins, founder of …

3 Things You Should Never Do When Selling IT Services

Robin Robins Managed Services, MSP Marketing, Technology Marketing, Video Leave a Comment

(IMPORTANT: Please go to ITMarketingRoadshow.com for details for this year’s event – The information at the end of this video about the IT Marketing Roadshow pertains to a previous event) How MSPs Can Close The Sale! Time and time again, we get the age-old question, “how do we close more sales?” We’ve seen hundreds of our clients turn their business …