How To Avoid Confusing Activity With Accomplishment

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

From AdWeek: 62% of small businesses see NO return on their investment in Facebook. From Forbes: 44% of businesses can’t even measure social media ROI. Despite this, according to a survey from the Manifest, 63% of small businesses plan on increasing their spend on social media (!). One social media “expert” commenting on this said that “not all social media …

From Better Your Best Finalist To WINNER, We Grew Revenues From $811K To $1.76M And Achieved A Net Profit Of $512,764!

Charles Swihart Genius of the Month

Servicing 981 Break-Fix Clients At 375 Pounds, I Was Ready To Drop Customers And Weight! “Wow! He’s the Better Your Best winner…he just won an Aston Martin sports car. He must have it ALL figured out!” Truth is, I’m no different than most of you. Believe me, I had to LEARN how to achieve this level of success. Less than …

unique selling proposition

To Prospect Or NOT…That Is The Question

Robin Robins IT Marketing, MSP Marketing

Recently a number of questions have come in about how to go about prospecting right now. Some (most) feel it’s a very, very bad idea. I’m not so sure. Yes, I do think you have to be more strategic and careful…but stop? Hell no. At the time I’m writing this, we’ve booked 41 appointments for my sponsors sales team in …

unique selling proposition

How To Not Roll Over And Die (A Lesson In RESILIENCE)

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

As the casualties on the business battlefield start to pile up with the sudden forced cessation of business by the government, restaurants are taking a hit and many are closing their doors, never to reopen. However, in the midst of all this, one Seattle restaurant owner is THRIVING, with sales DOUBLE what they were the previous year, forcing him to …

unique selling proposition

The Single Trick To Doubling Or Tripling The Leads Generated On Any Campaign You Run

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

As Ogilvy famously said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.” John Caples wrote, “If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” All …

Removing The “Technician” Hat To Become A “R. E. A. L.” Entrepreneur (Rewarding, Easy, Attractive and Lucrative)

Robin Robins Entrepreneurship, IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

Much of our society incorrectly describes small business owners as “entrepreneurs.” But as Gerber famously pointed out, most entrepreneurs are not entrepreneurs at all – they’re technicians suffering from an entrepreneurial seizure. Nothing is truer in our industry, where most (roughly 80%) are self-employed with helpers, generating under a couple million in sales, who are busy doing it, doing it, doing …

By Finally Turning Prospects Into Leads And Leads Into New Clients, We Added $18,000 In MRR And $45,000 In Projects In Just 90 Days!

Liam Scott Genius of the Month

Not All Marketing Agencies Deliver The RESULTS You Are Chasing Twenty-one years ago, Rishi Patel started Keeran Networks in the city of Edmonton in Alberta, Canada. As the owner and a natural-born salesperson, he’s always been a strong closer. Problem was, as his responsibilities grew as the CEO, there was no lead generation system, leads were not always followed up …

unique selling proposition

How To Differentiate When There’s So Little Unique About What You Do

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

Speaking of standing out from the crowd, below is a real cereal being sold on Amazon Prime called “Poop Like A Champion.” I’m not 100% sure it’s the best name, BUT it certainly does get the “don’t bury the benefit” award in advertising. At least they didn’t put a picture of the end result on the box (LOL). BUT it …

unique selling proposition

6 Unprofessional Behaviors Of MSP Salespeople During The Corona Crisis That Need To Stop

Robin Robins Entrepreneurship, IT Managed Services, IT Marketing, IT Sales, MSP Marketing

Salespeople do all sorts of stupid things that cause them to lose sales on a NORMAL day, but when the world is facing a crisis like the one we’re all in now with the coronavirus, these behaviors are unforgivable and need to end. #1. Prospecting as though nothing is going on (click to watch video). Let’s consider what might be going …

unique selling proposition

Sales Ramp: 3 Irrefutable Signs That You Need To Fire Someone

Robin Robins Entrepreneurship, IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

Here’s a real e-mail I received from a client this week: “Robin, do you think not hitting sales quota for the past year is a reason to let my salesperson go?” Don’t laugh – we’ve ALL kept an employee long past their expiration date. On several occasions I made the mistake of keeping someone with the hopes that they – …