Entrepreneur

Entrepreneurial Tips To Grow Your MSP

Four Entrepreneurial Tips To Grow Your MSP

  If you’re the owner of the company, you have an entrepreneurial side of your brain, and you have an operations side. You’re sitting in front of a big prospect with big opportunity, big MRR, big project, and the entrepreneur in you is excited because you’re thinking, “This...

referrals

MSP Secrets To Getting Referrals

The thing about referrals is that people refer more because of their relationship with you than any reward you’re going to give. So, people get really hung up on the “If I just reward them enough, I’ll get the referral.” When the reality is it really has to...

Getting “Into” The Customer

There’s an old sales joke about a hotshot sales guy sitting down with a little old lady to sell her a new heater. He tells her all about how the heater is made in America and has the highest-quality ratings for efficiency and safety, about the BTUs, construction,...

unique selling proposition

How To Not Roll Over And Die (A Lesson In RESILIENCE)

As the casualties on the business battlefield start to pile up with the sudden forced cessation of business by the government, restaurants are taking a hit and many are closing their doors, never to reopen. However, in the midst of all this, one Seattle restaurant owner is THRIVING,...

unique selling proposition

The Single Trick To Doubling Or Tripling The Leads Generated On Any Campaign You Run

As Ogilvy famously said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.” John Caples wrote, “If the headline is poor, the copy will not be...

Removing The “Technician” Hat To Become A “R. E. A. L.” Entrepreneur (Rewarding, Easy, Attractive and Lucrative)

Much of our society incorrectly describes small business owners as “entrepreneurs.” But as Gerber famously pointed out, most entrepreneurs are not entrepreneurs at all – they’re technicians suffering from an entrepreneurial seizure. Nothing is truer in our industry, where most (roughly 80%) are self-employed with helpers, generating under...

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