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unique selling proposition

Are You Counting The Concealed Costs Of Sunken Money In Your Business?

In many categories of marketing and sales, as well as in your business, there are not-so-obvious costs that get overlooked because they aren’t recorded on the balance sheet or accounting ledger. If Walmart is eliminating their greeters, I hope they are evaluating the total cost of NOT having...

unique selling proposition

How To Not Roll Over And Die (A Lesson In RESILIENCE)

As the casualties on the business battlefield start to pile up with the sudden forced cessation of business by the government, restaurants are taking a hit and many are closing their doors, never to reopen. However, in the midst of all this, one Seattle restaurant owner is THRIVING,...

unique selling proposition

The Single Trick To Doubling Or Tripling The Leads Generated On Any Campaign You Run

As Ogilvy famously said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.” John Caples wrote, “If the headline is poor, the copy will not be...

Removing The “Technician” Hat To Become A “R. E. A. L.” Entrepreneur (Rewarding, Easy, Attractive and Lucrative)

Much of our society incorrectly describes small business owners as “entrepreneurs.” But as Gerber famously pointed out, most entrepreneurs are not entrepreneurs at all – they’re technicians suffering from an entrepreneurial seizure. Nothing is truer in our industry, where most (roughly 80%) are self-employed with helpers, generating under...

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