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unique selling proposition

How To Differentiate When There’s So Little Unique About What You Do

Speaking of standing out from the crowd, below is a real cereal being sold on Amazon Prime called “Poop Like A Champion.” I’m not 100% sure it’s the best name, BUT it certainly does get the “don’t bury the benefit” award in advertising. At least they didn’t put...

unique selling proposition

6 Unprofessional Behaviors Of MSP Salespeople During The Corona Crisis That Need To Stop

Salespeople do all sorts of stupid things that cause them to lose sales on a NORMAL day, but when the world is facing a crisis like the one we’re all in now with the coronavirus, these behaviors are unforgivable and need to end. #1. Prospecting as though nothing...

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