unique selling proposition

8 Of Our BEST Subject Lines To Get Your MSP Marketing E-mails Opened

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

Did you know the average e-mail open rate (which is not entirely an accurate number) is roughly 20%, with an average click-thru rate of 2% to 3%? Not too exciting, huh? That means if you send 100 e-mails, the BEST you can hope for is two or three people clicking on the link. From there (and depending on a number …

unique selling proposition

Get Lucky (And Win More Clients For Your IT Services Business) By Doing This One Thing

Robin RobinsIT Managed Services, IT Marketing, IT Sales

One of our key speakers at Boot Camp, Jack Daly, started and grew his company from $0 to $350 MILLION in monthly recurring revenue, with 22 sales offices, 750 employees and $42 million in profits…in 18 months. How in the heck did he do this? (Surprisingly, he doesn’t even drink coffee!) There were a number of things – but ONE …

unique selling proposition

How Your Newsletter Can Be The Best MSP Marketing Strategy To Get Your Clients To LOVE You

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services

Over and over again, I’ve driven home the point that the ONLY real asset in your MSP/IT services business is your list and the RELATIONSHIP you have with it. You cannot produce a crop from scorched earth or with unfertile ground, no matter how good the seed, water, sunshine and tending, but too many business owners ONLY think about communicating …

unique selling proposition

5 Tips To Get Your MSP Marketing Direct Mail Delivered And Actually Read

Robin RobinsIT Managed Services, IT Marketing, Managed Services, MSP Marketing, Technology Marketing

When using Direct Mail the best offer is no better than the worst offer if it’s thrown away unopened before your prospect reads it. So here are a few ways to “sneak” past the human spam filter in every office and get your letters opened. 1. Make direct mail look like personal mail. Use a real, live stamp. Hand-address the …

MSP Sales Advice: Leadership Advice From A Four-Star General

Kevin ConnallyVideo

It takes more than a strong-armed leader to create a successful business. Especially when it comes to leading MSPs.Stanley McChrystal is the former commander of U.S. and International Forces in Afghanistan. A four-star general and TED talk speaker, he shares his definition of a true leader and offers MSP sales advice for leadership at the IT Sales & Marketing Bootcamp. …

Oldie (But Goodie)!! How To Show Appreciation And Create Raving Fan Customers

Kevin ConnallyVideo

I’m pregnant…at least I WAS in this video…AND I was dressed like a Pilgrim for Thanksgiving. Seriously, this is an oldie but goodie video I shot 3 years ago when preggers with my (now) 2-year-old Emily. The opening is FUNNY, and the end is an AMAZING video from one of our BEST Boot Camp speakers, Mark Sanborn, on customer service. Mark is the author of the book, “The Fred Factor.” Watch it and leave a comment below!