unique selling proposition

Trick or Treat: Naysayer, Realist, or Fool?

Robin Robins IT Managed Services

The other day I received an article from eChannelLine where an IDC author wrote, “Buyer optimism is at its lowest point this year…” and that “buyer optimism is clearly on the wane with August marking the fifth consecutive month of flat or falling buyer intent.” Notice they didn’t say sales – just “buyer intent,” whatever the heck that is. This …

unique selling proposition

Scariest New Trend: Give Me, Give ME, GIVE ME!!!

Robin Robins IT Managed Services

Have you seen the latest product called P.B. Slices? It’s peanut butter formed into pre-packaged slices like cheese so you don’t have to spread it onto bread. I think it was P.T. Barnum who said that no man will go broke banking on the laziness of the average man. This is just a micro example of a trend in America …

unique selling proposition

Sales Follow-Up As Transparent As A Ghost

Robin Robins IT Managed Services

I’m always amazed at how non- existent follow-up is with companies that obviously want to generate more sales. Over the last month, I’ve been shopping online to purchase a new sofa. From the number of sites available and amount being spent on ad words, I can safely assume that the furniture industry is a very competitive business. Yet, these very …

unique selling proposition

Get Control of Where You Are Spending Your Time

Robin Robins IT Managed Services

New Year’s Resolution #6: GET CONTROL OF WHERE YOU ARE SPENDING YOUR TIME. The last Master Mind Call was on the topic of planning and prioritizing where you spend your time for maximum productivity. If you were on this call (and all of you should have either been on the call or listened to the recording by now), you should …

unique selling proposition

Using Testimonials in Your Marketing

Robin Robins IT Managed Services

The single biggest marketing mistake I see on a regular basis is lack of testimonials or other proof. Get this straight: none of the prospects you market to have any reason to believe a word of what you are saying. As far as they are concerned, you are just like all of the other average businesses out there that screw …

unique selling proposition

How To Get Your Competition Fired Without Slandering Them Or Cutting Your Prices

Robin Robins IT Managed Services

Since I’ve started taking about objections, I want to spend some time talking about a big, common, objection that you most certainly trip over on a daily basis: “I’ve already got someone just like you supporting my network.” Good marketing is not just about selling the benefits of outsourcing IT support. If you are correctly targeting the right types of …

unique selling proposition

Technology Marketing Tool Kit

Robin Robins IT Managed Services

Powerful Field-Tested Marketing Strategies To Generate More Sales Opportunities, Close More Business, And Make More Money In Your Technology Service Business. Old, dumb joke: In Arkansas, what does a tornado and a divorce have in common? Somebody’s about to lose a mobile home. So what does the recent outbreak of Hurricanes in Florida have to do with marketing? Somebody’s about …

unique selling proposition

7 Ways To Ruin A Perfectly Good Marketing Campaign

Robin Robins IT Managed Services

In any given month, I review and revise a pile of marketing campaigns sent to me by my Members and Technology Marketing Tool Kit buyers. Although there is never a shortage of ways to screw up a marketing campaign, there are a handful of mistakes that are made more frequently than others. They are so rampant that my guess is …

unique selling proposition

14 Critical Things To Look For, Do, And Test Before Sending Out ANY Direct Marketing Campaign

Robin Robins IT Managed Services

Over the last month I performed a number of Marketing Piece Makeovers for clients and new Master Mind Members that reminded me just how difficult it can be for a fledgling direct marketer to”see” the flaws in a marketing campaign. I’ve been doing this for so long that my mind works like a heat seeking missile instantly spotting missing or …