According to an article on SiteImprove, 131 of 135 websites analyzed (97%) had broken links and errors on their web page. The websites they focused on were all Fortune 1000 companies, who arguably have the resources (money and staff) to ensure this doesn’t happen. YIKES! While there’s no...
Stuck Between Growing Our Business And Saving It It’s all perspective. From the outside looking in, our commodity cloud and server company seemed like a goldmine a few years back. We were climbing toward $8 million in annual revenue. We had 50 employees. But because we weren’t sure...
One of the biggest reasons people fail in marketing is that they never get beyond random, episodic campaigns to marketing assets built on SYSTEMS and PROCESS. The other day a marketing manager asked if we had any “summer” campaigns she could run; she said she had already done...
I’ve often said marketing is simply psychology plus math…a “manipulation” of emotions and focus with an intent to get a prospective client to buy from you. Most people cringe at the thought of using any type of emotional appeal in their advertising, yet it’s been proven over and...
Taking My “Underdog” Business To SUPERHERO Status Does this sound like you? You’ve spun your wheels in your IT business for years. But you’re in a deep rut. Growing your business by improving your sales and marketing is ALWAYS at the top of your priority list…but you NEVER...
Last year I started a book club with my team where we all read and/or listen to an educational program and get together on Friday morning to discuss and look for practical applications of the ideas. One of our first books was Fanatical Prospecting by Jeb Blount and...
From AdWeek: 62% of small businesses see NO return on their investment in Facebook. From Forbes: 44% of businesses can’t even measure social media ROI. Despite this, according to a survey from the Manifest, 63% of small businesses plan on increasing their spend on social media (!). One...
