“I Guess We’ll Start A Business” Remember National Lampoon’s Christmas Vacation, when Clark Griswold was expecting his big Christmas bonus but got a Jelly of the Month subscription instead? Yeah, that was me. Working as a one-man tech support department in 2004, so my fat Christmas bonus replaced...
It’s inevitable that you’ll be sending an email to leads, clients and prospects as part of your marketing. To make sure you have the most success in getting them to respond, be aware of the following items. 1. Who The Email Is Coming From Make it a...
A common, ongoing debate is whether or not you should charge for an IT assessment (or audit, risk assessment, etc.). To be clear, I do not think it’s either good OR bad to charge for an assessment. It is a strategic decision you make while taking into consideration...
Email is one of those things that, if you get it wrong, you will actually do damage to your MSP marketing list. Direct mail, not so much. If I mail people something and they aren’t interested, they just don’t respond. No big deal, they’re not going to opt...
We recently invited Jeff Hoffman, founder of Priceline.com, to speak at our Producers Club meeting. He shared with our members the strategies used to scale eight companies from the ground up to multibillion-dollar companies. Watch one of his secrets now. For more strategies on growing and scaling your...
In the “guru” industry, we often describe what we do as “information marketing,” or ourselves as “infomarketers,” a term that, to the best of my knowledge, was developed by the Godfather of information marketing, Dan Kennedy. While many (including Dan Kennedy) don’t particularly like the term, it’s accurate...
So one of the things Dan Sullivan has and I’m going to share it with you, is the four C’s. They’re like the four steps. I’m calling them steps to mastering a new capability. You’re talking to an entrepreneur who started her business without two nickels to rub...
In marketing, you’ve got to be able to segment and pull a list appropriately. A bad list is a lot like bad hygiene- they don’t have email addresses, phone numbers, or job titles. There’s a lot of missing/wrong data, buying history and everything else. When you look at...
A big mistake made by all rookies and small businesses who don’t understand marketing: they try to appeal to EVERYONE or to too broad an audience with their message. When “everyone” is your customer, NOBODY is your customer; so, when MSPs tell me “everyone in Cleveland, Ohio, with...
