To see the article Robin mentioned in the video, visit: www.cybersecurityroadshow.com/pdf/MSPs-Being-Amazon-ed.pdf To download the slide Robin mentioned in the video from her presentation at the Roadshow, visit: www.cybersecurityroadshow.com/pdf/Affluent-Buyers-Vs-Everyone-Else.pdf
I WISH I could show you the marketing example I’m about to tell you about, but I must have accidentally thrown it out. It was an EXCELLENT example of why you need to be meticulous about cleaning and validating your lists BEFORE you send any kind of direct mail campaign to it. It was a rather elaborate (expensive) mailer sent …
I’m A Huge Skeptic About Robin (Or At Least I Was) I love order in my life. I’m very analytical and pride myself on running a professional business with a “get it done right the first time” mantra. This probably comes from years working on computer networks where order is inherent in the design of a well-run system. Whatever it …
At every Rapid Implementation Workshop (www.RapidImplementationWorkshop.com), I take attendees through an exercise of secret shopping each other’s businesses. The scenario we give them is this: You are the Operations Manager of a company with 26 employees. Your server keeps rebooting, and your current IT company can’t come out to fix it until Tuesday of next week (three days from now). …
I Had Peaked At $340,000 In Annual Revenue The year was 2009. After 10 years in business, my break-fix IT business had peaked at $340,000 in gross revenue. The rollercoaster of waiting for something to break so I could go fix it was exhausting. Something had to change, and that’s when I finally made the decision to go all in …
There is an old saying: “You never just marry the person. You marry the mother, father, siblings …” What I did not realize is that, along with Eric, I married his fledgling business, PC Troubleshooters too. The “three” of us have lived in wedded bliss – well, sort of – for nearly two decades! But after slow, consistent growth for …
My business has had many influences: my parents, my wife, employees, Arlin Sorensen (HTG), and many teachers such as Paul Dippell, Gary Pica and Arnie Bellini, but the person responsible for the last three years of our company’s exponential growth is my coach, Robin. I’m honored to share with you the story of how I’ve more than doubled my business …
We Were Working Hard, But Climbing Further Into Debt When Windstar opened its retail space 14 years ago, we serviced everyone, consumers and businesses. If you needed help, we helped. We were the classic computer shop in a small town. Within two short years, we had grown to eight employees, business was booming and we thought we were doing awesome! …
In this session, you’ll see the marketing strategies and campaigns 5 MSPs used to secure not only more clients, but more PROFITABLE ones. If you don’t know where to start when implementing a marketing plan, OR if you’re looking for sales strategies that have been field tested and proven to work, THIS SESSION WILL BE INVALUABLE TO YOU.
Note: This will be a video recording from this year’s Annual IT Sales And Marketing Boot Camp happening April 4th through the 7th and will be posted mid-April after the event concludes. Please watch your e-mail for a notification that it’s been posted, or check back mid-April.
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