For over two decades, MSPs/VARs/IT service companies owners, have been coming to me to fix their lead generation and new customer acquisition problems, asking me to create campaigns that bring highly qualified, highly motivated prospects to their door, eager and willing to be sold and unoffended or dissuaded...
My American Dream Story Growing up in Iran, I came to the United States at age 16 to pursue a better life. Without finishing high school, I was blessed to be accepted into Northeastern University. But without a penny to my name, I had no choice but to...
Should you worry about a potential recession or inflation, as an owner of an MSP? In case you missed it by being distracted by the Johnny Depp trial, recent government decisions and Chappell getting mugged onstage, the Fed just triggered the sharpest rate increase since the year 2000...
I recently got asked a question from one of my clients that I hadn’t been asked previously. He was inspired to share content with his clients and asked: “What I am amazed by with your content is that not only do you write the newsletter every month —...
There are six ways to make every client worth more. By implementing these, you’re not constantly on the hunt for new clients. You can easily generate more MRR from the customers you already have. Here are the six: #1 Frequency Of Purchase (MRR) So guys again if...
Here are 5 ways to build financial strength in your MSP. You need these because MSPs, are hanging on by a thread, but they think it’s a rope. They are one bad month, one bad client away, one bad employee away from really being in a very bad...
The most successful companies – particularly those selling consulting services, of which IT is one – stand for something. More specifically, a single or core set of non-negotiables that they stand for, then aggressively market and promote as its champions. Atkins stood firm on “Don’t eat carbs.” Eat...
If you’re the owner of the company, you have an entrepreneurial side of your brain, and you have an operations side. You’re sitting in front of a big prospect with big opportunity, big MRR, big project, and the entrepreneur in you is excited because you’re thinking, “This...
“I Guess We’ll Start A Business” Remember National Lampoon’s Christmas Vacation, when Clark Griswold was expecting his big Christmas bonus but got a Jelly of the Month subscription instead? Yeah, that was me. Working as a one-man tech support department in 2004, so my fat Christmas bonus replaced...
It’s inevitable that you’ll be sending an email to leads, clients and prospects as part of your marketing. To make sure you have the most success in getting them to respond, be aware of the following items. 1. Who The Email Is Coming From Make it a...
