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When To Give Away An Assessment For Free And When To Charge For It

  • MSP Marketing

A common, ongoing debate is whether or not you should charge for an IT assessment (or audit, risk assessment, etc.). To be clear, I do not think it’s either good OR bad to charge for an assessment. It is a strategic decision you make while taking into consideration...

Don’t Put All Your Eggs In This One “MSP Marketing” Basket

  • MSP Marketing

Email is one of those things that, if you get it wrong, you will actually do damage to your MSP marketing list. Direct mail, not so much. If I mail people something and they aren’t interested, they just don’t respond. No big deal, they’re not going to opt...

One Secret To Scaling & Growing A Business

  • Entrepreneurship

We recently invited Jeff Hoffman, founder of Priceline.com, to speak at our Producers Club meeting. He shared with our members the strategies used to scale eight companies from the ground up to multibillion-dollar companies. Watch one of his secrets now. For more strategies on growing and scaling your...

How To Get More Qualified Leads In Your IT Business

  • IT Marketing

In the “guru” industry, we often describe what we do as “information marketing,” or ourselves as “infomarketers,” a term that, to the best of my knowledge, was developed by the Godfather of information marketing, Dan Kennedy. While many (including Dan Kennedy) don’t particularly like the term, it’s accurate...

Current Growth Opportunities In The MSP Industry

  • Managed Services, MSP Marketing
For the first time in America, 1% of Americans are millionaires. This is the very first time this has ever happened. We have just experienced during COVID, the largest transfer of wealth in our history. Go look it up. Seriously. The total wealth of US billionaires grew by...

Gain The Confidence To Raise Your IT Services Prices

  • IT Managed Services

So one of the things Dan Sullivan has and I’m going to share it with you, is the four C’s. They’re like the four steps. I’m calling them steps to mastering a new capability. You’re talking to an entrepreneur who started her business without two nickels to rub...

The Most Valuable Asset In Your IT Services Business

  • IT Managed Services

In marketing, you’ve got to be able to segment and pull a list appropriately. A bad list is a lot like bad hygiene- they don’t have email addresses, phone numbers, or job titles. There’s a lot of missing/wrong data, buying history and everything else. When you look at...

One Advertising Trick To Instantly Attract More Sweet-Spot Prospects

  • MSP Marketing, Sales

A big mistake made by all rookies and small businesses who don’t understand marketing: they try to appeal to EVERYONE or to too broad an audience with their message. When “everyone” is your customer, NOBODY is your customer; so, when MSPs tell me “everyone in Cleveland, Ohio, with...

Jack Daly

Sales Coach Jack Daly’s Advice To Always Complete Your Goals

  • General, IT Sales
I think so many people set these half-assed goals and they're setting themselves up with a poor mindset. It's the same issue when someone else is "making them" set these goals and they're not really bought in because it wasn't their idea in the first place....
Make Every IT Services Client Worth More In Revenue

Make Every IT Services Client Worth More In Revenue

  • IT Sales
I once learned something from a guy who does marketing for churches, and I thought I'd share it with you. He lives in the south, where the church is a big marketing business....
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