When you want to show how filthy rich and successful you are, details matter. That’s why you need to have gold-plated staples, sold in packs of 24 for $175. Or how about a Tiffany tennis-ball-canister … for $1,500? And if you really want to show off on the courts, you can hydrate yourself with a $60,000 bottle of Icelandic glacier …
My Excuses Were Piling Up As Much As My Debt I wasn’t like many of Robin’s clients who order the Toolkit and then plop it on a shelf. I read it thoroughly cover to cover. But a funny thing happens when you simply READ the Toolkit but don’t IMPLEMENT its contents: Nothing. Nada. Zilch. Eventually, the Toolkit started gathering dust. …
One night in 1936, Sylvan Goldman, owner of the Humpty Dumpty supermarket chain in Oklahoma, sat in his office trying to figure out how to get customers to buy more groceries. Observing clients as they shopped, he noticed that many of them were struggling to carry the normal shopping basket provided, particularly the moms with kids. Once they got to …
I Know What I Am. I Know What I Am Not. I’m a tech at heart. I’m NOT a marketer. My background has been in the field, supporting medical offices since 1979. I began my own business in 2005 and was crystal clear on my target market from day one: medical practices in the Atlanta area. I grew my business …
To see the article Robin mentioned in the video, visit: www.cybersecurityroadshow.com/pdf/MSPs-Being-Amazon-ed.pdf To download the slide Robin mentioned in the video from her presentation at the Roadshow, visit: www.cybersecurityroadshow.com/pdf/Affluent-Buyers-Vs-Everyone-Else.pdf
I WISH I could show you the marketing example I’m about to tell you about, but I must have accidentally thrown it out. It was an EXCELLENT example of why you need to be meticulous about cleaning and validating your lists BEFORE you send any kind of direct mail campaign to it. It was a rather elaborate (expensive) mailer sent …
I’m A Huge Skeptic About Robin (Or At Least I Was) I love order in my life. I’m very analytical and pride myself on running a professional business with a “get it done right the first time” mantra. This probably comes from years working on computer networks where order is inherent in the design of a well-run system. Whatever it …
At every Rapid Implementation Workshop (www.RapidImplementationWorkshop.com), I take attendees through an exercise of secret shopping each other’s businesses. The scenario we give them is this: You are the Operations Manager of a company with 26 employees. Your server keeps rebooting, and your current IT company can’t come out to fix it until Tuesday of next week (three days from now). …
I Had Peaked At $340,000 In Annual Revenue The year was 2009. After 10 years in business, my break-fix IT business had peaked at $340,000 in gross revenue. The rollercoaster of waiting for something to break so I could go fix it was exhausting. Something had to change, and that’s when I finally made the decision to go all in …
