Recently a new client asked, “What is the average in months for an MSP to implement a marketing plan?” Impossible to answer because you first have to determine what a marketing plan means for your business, but it led me to outline several important things that a business...
I recently saw a website selling marketing services to MSPs that offered to “send out blurbs several times a week” via your company’s social media pages. Another offered to do “e-mail blasts” to your list. It got me thinking … is that really how you think of essential...
How A Self-Proclaimed “Crotchety Old Geek” Strives Every Day To Be Better Than Yesterday My story is a bit different. While I was recently one of five Better Your Best finalists honored to present onstage at Robin’s recent Boot Camp, I’m not about to go on and on...
“We tell our customers to try something different to grow their businesses, so I knew we had to do the same,” explained Dana Liedholm, Chief Marketing Officer for ID Agent. And they didn’t just try to do one thing different, they did everything different… and the result was...
A Holistic Better Your Best Transformation: Failed Marketing, Arrested Clients & Payroll Nightmares “This is too easy.” After I opened my business in 2003 and put out roadside bandit signs at night, the phones lit up. I quit my day job as a software developer and began hiring...
At Boot Camp, I shared with the audience research I’d compiled on what clients want from their IT provider, based on examining the responses to a testimonial request e-mail we have our MSP clients send to THEIR best clients. I compiled and keyword-analyzed over 1,000 candid, unedited replies...
Welcome back! Last week we coached your clients how to buy. This week we’re exploring how to develop a relationship with the clients you have to turn them into the clients you want. Read on… Part 2 of Coach Your Clients How To Buy For Higher MSP Profits:...
Too often, business owners overlook the buying power in the clients they ALREADY have and are too focused on acquiring new ones. So in this two-part series, I’m going to discuss how you can increase sales with your current clients and turn them into the clients you want....
