I think so many people set these half-assed goals and they’re setting themselves up with a poor mindset. It’s the same issue when someone else is “making them” set these goals and they’re not really bought in because it wasn’t their idea in the first place.
I once learned something from a guy who does marketing for churches, and I thought I’d share it with you. He lives in the south, where the church is a big marketing business.
Frustrated By The BIG Promises Yet LITTLE Results From Most Marketing Programs SymTec consists of three partners: myself (Robert Christian) as well as brothers Trevor and Wesley Bradford. Since opening our doors 10 years ago, we’ve always seen value in marketing. Problem was in finding the RIGHT marketer or agency. We tried hiring a marketing person. But he was basically …
In several of my seminars, I often ask people what is marketing supposed to do for your MSP? Usually, they’ll say things like “To get our name out there” or “To build a brand or generate awareness.” But I don’t think marketing should do any of that. My type of marketing is about generating results because marketing should facilitate and …
People often say, “Don’t sweat the small stuff,” but in sales and marketing, that can be very, very bad advice. A rep who makes a “mistake” and forgets to call back when promised. Small stuff? A URL with a missing letter. A phone number with an incorrect digit on your website. One cent off the due postage for a giant …
I had a Q&A call with my clients a bit ago and one of them asked me this question, here is my response. Q: “What recommendations do you have for increasing my closing efficiency with new clients?” A: Well, it’s not one thing, but three. You have to have the RIGHT PROSPECT, the RIGHT PROCESS and the RIGHT PROPOSITION. Let …
Most of what you read and hear out there about fee resistance is dead wrong and grossly misguided. Arguing higher quality and better services isn’t going to cut it, particularly since you’re selling services that cannot be intrinsically compared to those of another competitor. There are a LOT of ways to overcome fee resistance, from selecting better prospects, “doing the …
I had a client who owns an IT Services Business ask me a question that comes up a lot and I thought I’d share my response. The question was “If I want to get email names and addresses for marketing purposes, where do I go to buy that list?” First of all let me say, I do not recommend cold …
Selling advice to the IT Services and MSP Owner who hates selling… from the “Business Turnaround King,” Marcus Lemonis. One of my clients asked a question that I hear so many ask… How do I sell IT Services when I HATE selling? He has NO problems sharing the great services and benefits that clients would get, but the idea of …
Wishing I Had Pulled The Trigger 6 Years Ago, We Already Added $2,200 In New MRR And Expect TREMENDOUS GROWTH Soon! Running my IT services business as a sole proprietor for 20 years, I was STILL basically a start-up. About six years ago, I received a marketing piece from Robin Robins and just filed it away. I told myself I …
