Every business owner has an opinion about marketing IT services — right or wrong. The problem is, many are just that – opinions. They’re NOT based on extensive research or testing, only founded on limited personal experience. Operating on a hunch rather than data limits your marketing success and exhausts resources. To get real traction with marketing your IT services, …
Online marketing has changed the game for selling IT services. The cost of developing and hosting a website is insignificant to the amount of money it can generate. With more people going online for purchase information, companies with a strong, compelling online presence will ultimately win more IT services sales.
Successfully delivering email messages is more difficult than ever. If a spam filter doesn’t snag your message, there’s a good chance the recipient will delete or ignore it. But IT email marketing is an incredibly easy and downright cheap method to stay top of mind with IT leads.
How would you like to close more managed services contracts WITHOUT slimy sales tactics or “needy” follow-up? To end to price resistance or an unwillingness to sign a longer-term managed IT services agreement? To close a higher percentage of MSP contracts without discounting? Then here’s an extremely simple (yet powerful) strategy to get more clients to sign on the dotted …
When running an IT services firm, it’s easy to fall into the lure of acquiring new IT business. But in the grind to attract new customers, IT businesses mistakenly overlook the diamonds in their own backyard. As Ron LeGrand says, they’re “stepping over dollars to pick up dimes.”
If you’re struggling to sell more managed services contracts – or if you want to get in the game and start promoting managed services to your clients – listen up. I’ve worked with thousands of computer consultants and routinely see them commit one major mistake in their MSP marketing plan.
Did you know the average e-mail open rate (which is not entirely an accurate number) is roughly 20%, with an average click-thru rate of 2% to 3%? Not too exciting, huh? That means if you send 100 e-mails, the BEST you can hope for is two or three people clicking on the link. From there (and depending on a number …
One of our key speakers at Boot Camp, Jack Daly, started and grew his company from $0 to $350 MILLION in monthly recurring revenue, with 22 sales offices, 750 employees and $42 million in profits…in 18 months. How in the heck did he do this? (Surprisingly, he doesn’t even drink coffee!) There were a number of things – but ONE …
Over and over again, I’ve driven home the point that the ONLY real asset in your MSP/IT services business is your list and the RELATIONSHIP you have with it. You cannot produce a crop from scorched earth or with unfertile ground, no matter how good the seed, water, sunshine and tending, but too many business owners ONLY think about communicating …
When using Direct Mail the best offer is no better than the worst offer if it’s thrown away unopened before your prospect reads it. So here are a few ways to “sneak” past the human spam filter in every office and get your letters opened. 1. Make direct mail look like personal mail. Use a real, live stamp. Hand-address the …
