Here’s a tough year-end test to give yourself that may not be a fun exercise to participate in. Get a clean legal pad of paper, a pen, a BIG cup of coffee and camp out in a place AWAY from your PC, phone or any other electronic gadget that might distract you. Get comfy. Then make a list of every …
One of the fastest ways to kill your lead generation mojo on any website, e-mail, landing page, etc., is to focus it on YOU and what YOU do, deliver, provide, etc. A really important point to remember about lead generation is this: ALL you need to do is sell the next step — be it to fill in the form, …
Last month on the Q&A call, I was told by a member they had implemented one of my campaigns “to the letter” but still had gotten ZERO results. Obviously not a good way to start a call! This fired off a great discussion with Jeff and the team and revealed a need for me to document a process for what …
By: Robin Robins, Author and Founder of the Technology Marketing Toolkit System I recently received an e-mail from a client who is teetering on the brink of closing the doors of his IT consulting business and getting a day job. His savings have dried up and he’s maxed out every credit card he has. Now, he’s desperate and calling us …
Attention All VARs, MSPs, and System Integrators Who Want To Generate Leads Online… By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Before I give you these quick tips, let it be known that developing a web marketing machine is an ongoing effort that requires a commitment to testing and refining your strategy, message, offer, and graphics, as well as …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com There is an old saying that says you can’t understand someone until you’ve walked a mile in their shoes. This is a great saying to live by, especially if you are a business owner or sales person whose bank account, lifestyle, and financial security is dependant on your ability to sell …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com “We like to think that the facts can convince people to change… We like to think that people are essentially ‘rational’ — that is, they’ll act in their self-interest if they have accurate information. We believe that ‘knowledge is power’ and that the ‘truth will set you free.’ But nine out …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com I had a very interesting call with a new client the other day. I won’t name names and you’ll see why in a minute… His senior sales rep, who had been working for him for years, went off the deep end, broke into the office after hours to have a party …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com When a client purchases a Toolkit, I send them the “escape from prison” letter to congratulate them on the smart decision they have just made and to encourage them to actually use it. It’s a true story and it goes like this… Years ago a friend of mine was sentenced to …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Are you familiar with the late, U.S. President Garfield’s story on margins? James Garfield was born in a log cabin to poor, uneducated parents, yet he went on to become a scholar, a Civil War hero, a U.S. congressman for 18 years and, eventually, the 20th President of the United States. …
