A few years back the Better Business Bureau cancelled one of my client’s memberships because they thought his marketing was “too aggressive.” Particularly his web site where he clearly and specifically stated why a prospect should choose his company over every other IT service company in the area (which I wrote for him). His reaction was the same as mine: …
I hate dieting. Requires a LOT of self-discipline; a word that is usually associated with Nuns and flogging. To me, eating good food with an excellent vino is one of the great pleasures in life…and I do mean GOOD food…not the factory-made mystery meat, intestine-clogging cryogenically manufactured corn products, or the anti-freeze dipped mock-vegetables Taco Bell tries to pass off …
Q: From John Micciche, Micciche Computer Services: “What’s the most common mistake business owners make that causes them to go out of business?” A: While it seems an incredibly self-serving answer, ineffective or non-existent marketing to bring in new customers. Put another way, a complete lack of systems or process to generate sales and profits on a consistent basis. After …
Just recently I hired a personal trainer (a.k.a. “Mean Old Luke”). Nothing too surprising here EXCEPT that I’ve been a member of two gyms in this area, one for 2 years and the other for over 4 years—both who sell personal training. Yet neither of them has ever attempted to try and upsell me on any of the other services …
Below is an outstanding marketing strategy being implemented by Producers Club Member and former Genius of the Month Pam Viveiros, co-owner of ThinkTech Computers. Pam has secured an AM radio spot as the fresh new “Kim Komando,” answering technology-related questions, and has set up a Facebook fan page with links back to the radio station for content, positioning herself as …
Well, the “cloud computing” fever is hitting a peak as more and more MSPs are jumping on the bandwagon. Apparently the Office 365 release is causing a number of businesses to ask their IT company, “What the heck is cloud computing?” At a minimum, you need to be talking to your clients about what cloud computing is, and how (or …
This is a continuing series of posts of my top 8 New Years Resolutions for IT Marketers. This is part 3 out of a 4 part series… If you haven’t read them yet, make sure to check out Part I and Part II from last week. New Years Resolution #5: If you’re going to pick the lock and steal the …
This month, I’m going to give you my top 8 New Years Resolutions for IT Marketers in bite sized chunks. For today, we tackle resolutions #1 and #2… New Year’s Resolution #1: Do A Better Job At Positioning Rather Than Prospecting. If a tree falls in the forest, does it make a sound? Better question: If Robin constantly tells you …
