unique selling proposition

Are You Wasting Your Time On These Response-Killing Marketing Mistakes?

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Almost every day I receive marketing campaigns submitted to me for critique that contain zero benefits or reasons why a customer should pay attention, let alone respond or buy something. In most cases, I can tell they have spent hours, possibly even days, trying to come up with some cute slogan …

unique selling proposition

You Aren’t Microsoft, Dell, or IBM – So Why Are You Marketing Your Business The Same Way?

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com I was flipping through a copy of CRN the other day and was, yet again, disappointed by the unbelievably bad marketing and monumental waste of money. I think it is this incredible void of good marketing examples that makes this industry rife with marketing that just plain sucks. Not one great …

unique selling proposition

A Surefire Way To Avoid Big, Expensive Marketing Mistakes

Robin RobinsIT Marketing, IT Sales, Managed Services, MSP Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Warning: The information you are about to read contains real work. It is not a magic pill. It is not easy or fast and cannot be delegated. It also may take several months to complete. HOWEVER… The secret process I’m about to reveal is only known and understood by top marketing …

unique selling proposition

6 Easy Ways To Make More Money On The Services You Already Provide

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, Technology Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com #1: Simply raise your rates. Pretty ingenious, huh?  That’s why I get paid the big bucks. Just type up a simple letter explaining that on X date, your rates are going up. You don’t need to apologize or get a note from your mother. Just do it. The world will not …

unique selling proposition

Is Your Inner Salesman In Hibernation With Your “Opportunity Antenna” Switched Off?

Robin RobinsCloud Computing, Computer Consultants, IT Managed Services, IT Sales, Managed Services, MSP Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com A friend of mine recently told me a terrific story about his wife who has osteoporosis. Not terrific in that she has this disease, but a sensational example of why most small business owners are not bothering to pick up on a steady flow of opportunities lying at their feet that, …

unique selling proposition

There Are Only 5 Ways To Increase Your Income; Which One Are You Overlooking?

Robin RobinsIT Managed Services, IT Marketing, Managed Services, MSP Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Increase profits by raising your rates, lowering your costs, or both. Most of my clients insist that they cannot raise their rates, yet I don’t know of anyone to date who has done this and lost all their clients. In EVERY case, they add an instant increase to their bottom line …

unique selling proposition

Can You Answer The “One Good Reason” Question?

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com There is an old cartoon loved by many sales people that shows a machine gun salesman calling on a General right before he’s going to lead an army to war equipped only with pitch forks and swords. The caption on the cartoon shows the general saying, “Tell him (the sales guy) …

unique selling proposition

The Little Known Secret To Getting Things Done

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com The other evening I was listening to Matt Furey’s Magnetic Mind Power for Peak Athletic Performance and I was again reminded that success – whether it’s in business, financially, with your family, or physically – is an “inside job” based on correct thinking and consistently making the right choices. Unfortunately, most …

unique selling proposition

Discover What a Small One-Man-Band from California is Doing To Grow His Company FAST and Guarantee His Future Success

Robin RobinsIT Managed Services, IT Marketing, IT Sales, MSP Marketing

  “I Doubled Last Year’s Revenue…But The Biggest Change Has Been How My Revenues Have Shifted…” By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com I think Jim Rohn said, “Most people prefer a good excuse to a great opportunity.” Based on the number of excuses I hear from most small technology consultants on why they can’t get a marketing …

unique selling proposition

The Secret about Belief Systems that Will Either Keep You Broke, Frustrated, and Stressed or Catapult You To Obnoxious Wealth and Success as Fast as Possible

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

An old joke: A man sits down with his coworkers to have lunch. Upon opening his lunchbox he says, “Sheesh! Tuna fishagain! That’s all I ever get for lunch and I hate tuna fish.” One of his coworkers says, “Well, why don’t you ask your wife to pack something different?” He sheepishly replies, “Actually, I packed it myself.” Okay, I …