Working Too Much For Too Little After my Chief Technology Officer position at a pharmaceutical company dissolved during the recession, I started Critical IT Solutions in 2010 in the very competitive Washington, DC, area. Little did I know that by starting my own IT services firm I would...
As an MSP owner, you can actually raise your prices, by educating your customers first. Here’s what Charles Henson, CEO of Nashville Computer and one of TMT‘s Client Coaches, says you can do right away to be able to raise your prices and close more deals instantly. Charles:...
There are people in my markets cheaper than me and there are people more expensive than I am. When people ask me how I am priced, I would say I am “mid-to-high range”. I don’t really sell on the price as much as the value that TMT is...
In case you have not seen this lately, insurance companies are showing up with their own security teams. The other thing that we’re seeing out there is insurance companies are scanning your largest clients and then sending them a nasty note, basically talking about dropping their policy. They’re...
If you’re in an active Toolkit membership or up, you MUST SEE the session we did on how to raise your prices now. It’s CRITICAL to get this done now and not wait until a recession takes hold and the economy softens to the point where no one...
2 Major Obstacles Stunted Our Growth As President and CRO of iStreet Solutions, I recognized that two major obstacles prevented us from growing. First, our branding and services didn’t stand apart from every other MSP’s. And second, since the California shutdowns, our marketing has been inconsistent and lacked...
What we know with certainty is going on in the world today, is that inflation is rising and technical talent is costing a lot more money. If you’re running an MSP or IT services company, you’re also probably loaded with projects. You’ve probably got a ton of work...
Most of the marketing “gurus” out there give only the exciting, often inflated, end result numbers of the home runs. The marketing gurus out there fail to really dig into the metrics and backwards planning that went into getting that number. Often, if you DO look under the...
One question I get all the time, is how do these really successful MSPs do it? What are they doing to attract high-value clients? How are they able to find good people? Why are they able to charge fees that a lot of MSPs would never even dare...
At a recent meeting with some of my most successful clients, I revisited how to implement a new client acquisition marketing plan (sometimes referred to as an NCA). For starters, most make the rookie mistake of thinking marketing is ONLY about getting new clients. Hopefully, you’ve been hanging...
