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“After Losing Two Of Our Largest Clients Representing $12,000 A Month In MRR… I Increased My Revenue By $7,100 A Month In JUST 10 MINUTES!”

Jill Eaton January 1, 2019Genius of the Month

For A Decade, I Was “Comfortable” With My Referral-Only Business – “Comfortable” With NOT Growing Comfortable. That one word perfectly described my IT business for way too many years. I was comfortable with my customer base, comfortable with my revenue and salary. I was comfortable living off of referrals because that’s all we did for about 10 years. I was …

Where Does Your Marketing Become Counterproductive?

Robin Robins December 26, 2018IT Managed Services, IT Marketing, IT Sales

This is a discussion I had with a client, paraphrased, that I just had to share. It went something like this… I’m signed up here but I have to tell ya, I really don’t like marketing and I have a lot of issues with it. I hate being “marketed” to. I screen all telemarketing calls and never call them back. …

How To Put More Jingle In Your Pocket By Staying In Touch With Your Clients

Robin Robins December 12, 2018IT Managed Services, IT Marketing, IT Sales

I have emphatically stated and long taught the importance of FREQUENT and MEANINGFUL communication with your clients as well as key strategic partners and centers of influence (association directors, sponsors, referral partners, etc.). Practically every business I know fails to do this effectively, some more than others. The best way to communicate, I believe, is a well-written MONTHLY newsletter that …

Barbara Corcoran Reveals The Difference Between People Earning $3 MILLION A Year Vs. Those Earning $60,000 Per Year

Kevin Connally December 11, 2018Video

If you want to know the mark of the guy or the gal that won’t make it in business, that will NEVER succeed, watch this 2-minute video clip with Shark Tank’s Barbara Corcoran where she’ll tell you what the BIG earners have in common AND the one telltale sign of a BIG LOSER.

“From Marketing Newbies To $21,528 In MRR And 194 Leads In Just 90 Days!”

Mat Zoglio December 1, 2018Genius of the Month

15 Years In Business. Practically Zero Marketing. Most IT business owners unsuccessfully “dabble” in marketing. They send out a sales letter or postcard, get few or no results and then swear off direct mail. Later, they might test their luck with an ad in a trade publication or newspaper. Again, no results. Then they’re on to the next “shiny object” …

Why You Shouldn’t Fear “No” When Selling IT Solutions

Robin Robins November 28, 2018IT Managed Services, IT Marketing, IT Sales

Here’s a question I received from a client that I get some version of FREQUENTLY: “Once I get the contact on the phone, say the CEO, he or she will usually say, ‘Yes, I got your information and passed it on to my IT department.’ For me this is like being placed in the Bermuda Triangle, because the IT person …

How To Keep The “Hidden” Decision Maker From Cooking You Like A Thanksgiving Turkey

Robin Robins November 14, 2018IT Managed Services, IT Marketing, IT Sales, Managed Services

One of the most productive and useful things you can do to work on your marketing and sales for your IT business is NEGATIVE PREPARATION: think of every reason a prospect won’t buy – every obstacle, concern and issue that causes anxiety – then go to work in preparing your process to address it EARLY and, ultimately, address it, minimize …

“After Just 12 Weeks, We’ve Added 20 Clients And $24,924 Of Monthly Recurring Revenue”

Nathan Whittacre November 1, 2018Genius of the Month

Bill Gates And Steve Jobs Aren’t The Only Computer Guys Who Started In A Garage! For as long as I can remember, I wanted to run a technology company. Even as a teenager, I worked for a small computer shop and loved it. At that young age, I approached my father and brother about starting our own computer company. We …

The 5 Campaigns That Took This MSP From Unprofitable To$6 Million, Profitable And Growing

Kevin Connally October 17, 2018Video

Watch this amazing video of Chris Hoose, CEO of Choose Networks and reigning spokesperson for Technology Marketing Toolkit, talking about how he dug his managed services business from debt to $6 million+ and PROFITABLE in just a few years using only 5 key marketing campaigns to sell IT services and support.

How Easily Are You FOOLED By An Idiot In An Expert’s Costume?

Robin Robins October 17, 2018IT Marketing, IT Sales, Managed Services, MSP Marketing

John Edwards, the psychic medium known for talking to people’s dead relatives, makes millions selling tickets to two-hour events all over the world where he performs (key word: PERFORMS) his psychic feat to people wanting to believe in the afterlife, the ability to connect with lost family members and who have an intense curiosity to discover if he’s the real …

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