I get this question quite frequently. A solid guarantee is a tremendous way to increase your close ratio in any sales transaction. Here are some ideas on how you can implement this in your managed services close: Response time to issues or phone calls Reducing downtime to X minutes per month or less The client’s satisfaction with the service based …
When I was a kid I went through a phase when I carried around a rabbit’s foot for luck. I still remember it: tie-dye purple on a keychain, tied to my blue roller skates with rainbow laces. I can’t honestly say I had any good fortune come my way because of it, but it did make me feel luckier. Of …
Here’s a bit of a dilemma I’d like to get your opinion on… At my last 25K meeting, one of my colleagues, Tellman Knudson, shared how he was getting absolutely trashed online as a scam artist for trying to do a good deed. Last year, Tellman decided to raise awareness and money for homeless teenagers by throwing down a pretty …
Did you happen to catch any of the “top 10” finishes of the Winter Olympics? For me, the best part is seeing someone have all their training and preparation pay off in a glorious win, especially if they won by a mere fraction of a second or a “big” lead. The look on their faces, the excitement in the annoucers …
We’ve been getting a ton of questions about my upcoming boot camp. I recorded the answer to a couple of the top questions and posted them for your viewing pleasure below… If you’re not already signed up for my boot camp, then you better hurry on over to http://www.robinsbigseminar.com right away. As of this posting, we only have room for …
I think I get more questions about lists than just about any other marketing topic. And quite honestly, it IS the single most important element in any marketing initiative. But I seem to have a hard time getting people to understand that it’s not the list that you buy that will save you, but rather the list that you build. …
Years ago, one of my clients relayed the following employee horror story relating to one of his top sales people. My client, who was a tech company business owner, received a call late one night (actually early one morning!) from the local police. The policeman he was speaking to let him know that they had responded to an alarm at …
New Years Resolution #7: Get your online “presence” fixed Okay, I DON’T like the word “presence” because it sounds like a meaningless fifty-cent word, but I don’t have a better one (yet) to describe all the elements that fall under your online marketing strategy. Even though I’ve said over and over again how important it is to have a web …
This is a continuing series of posts of my top 8 New Years Resolutions for IT Marketers. This is part 3 out of a 4 part series… If you haven’t read them yet, make sure to check out Part I and Part II from last week. New Years Resolution #5: If you’re going to pick the lock and steal the …
This is part 2 out of a 4 part series this month, highlighting my Top 8 New Years Resolutions for IT Marketers. New Years Resolution #3: Leverage MORE of your EXISTING assets. To do this I suppose you need to recognize what your current assets are. That would be your current customers and (hopefully) the relationship you have with them. …
