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unique selling proposition

Computer Consultants… How Does Your Worst Employee Story Stack Up to This One?

Years ago, one of my clients relayed the following employee horror story relating to one of his top sales people. My client, who was a tech company business owner, received a call late one night (actually early one morning!) from the local police. The policeman he was speaking...

unique selling proposition

Trick or Treat: Naysayer, Realist, or Fool?

The other day I received an article from eChannelLine where an IDC author wrote, “Buyer optimism is at its lowest point this year…” and that “buyer optimism is clearly on the wane with August marking the fifth consecutive month of flat or falling buyer intent.” Notice they didn’t...

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