Top 8 New Years Resolutions for IT Marketers, Part II

Robin Robins IT Managed Services

This is part 2 out of a 4 part series this month, highlighting my Top 8 New Years Resolutions for IT Marketers. New Years Resolution #3:  Leverage MORE of your EXISTING assets. To do this I suppose you need to recognize what your current assets are. That would be your current customers and (hopefully) the relationship you have with them. …

Top 8 New Year’s Resolutions for IT Marketers, Part I

Robin Robins IT Marketing

This month, I’m going to give you my top 8 New Years Resolutions for IT Marketers in bite sized chunks.  For today, we tackle resolutions #1 and #2… New Year’s Resolution #1: Do A Better Job At Positioning Rather Than Prospecting. If a tree falls in the forest, does it make a sound?  Better question: If Robin constantly tells you …