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New Year

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Top 8 New Years Resolutions for IT Marketers, Part II

This is part 2 out of a 4 part series this month, highlighting my Top 8 New Years Resolutions for IT Marketers. New Years Resolution #3: Leverage MORE of your EXISTING assets. To do this I suppose you need to recognize what your current assets are. That would...

unique selling proposition

Top 8 New Year’s Resolutions for IT Marketers, Part I

This month, I’m going to give you my top 8 New Years Resolutions for IT Marketers in bite sized chunks. For today, we tackle resolutions #1 and #2… New Year’s Resolution #1: Do A Better Job At Positioning Rather Than Prospecting. If a tree falls in the forest,...

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