I was recently reminded of brilliant direct marketer Axel Andersson, a Swede who moved to Germany and later the US and who ran a hugely successful home-study school in Hamburg, Germany, before coming stateside. Axel hired one of his successful students and put his office right next to his own so he had to walk past his office every day. …
According to a survey we conducted on www.MSPSuccessMagazine.com, a shocking 34% of the MSPs polled said they are NOT using e-mail to market to their list, and 24% said they are “kind of” using e-mail. Essentially, 58% of MSPs are not doing any e-mail marketing or are doing it so inconsistently that they aren’t getting traction. Cited as the #1 challenge …
Recently, a Producers Club member reached out to discuss her marketing plan for the upcoming year. In preparation, she broke down all the leads generated from the previous year by source: direct mail, referrals, SEO, trade shows, e-mail (which is really a lead activation campaign triggered by e-mail follow-up), Facebook and telemarketing. However, what she failed to provide – and …
This shocking statement just in from the US National Library of Medicine regarding diets: “They all work…when you stick to them.” Back when I was teaching fitness classes, the most common question I would get was “What is the BEST exercise I should do for _______ ?” with the blank being filled in with the body part or thing they …
According to an article on SiteImprove, 131 of 135 websites analyzed (97%) had broken links and errors on their web page. The websites they focused on were all Fortune 1000 companies, who arguably have the resources (money and staff) to ensure this doesn’t happen. YIKES! While there’s no truly accurate way of determining what percentage of marketing campaigns go out …
John Edwards, the psychic medium known for talking to people’s dead relatives, makes millions selling tickets to two-hour events all over the world where he performs (key word: PERFORMS) his psychic feat to people wanting to believe in the afterlife, the ability to connect with lost family members and who have an intense curiosity to discover if he’s the real …
I WISH I could show you the marketing example I’m about to tell you about, but I must have accidentally thrown it out. It was an EXCELLENT example of why you need to be meticulous about cleaning and validating your lists BEFORE you send any kind of direct mail campaign to it. It was a rather elaborate (expensive) mailer sent …
At every Rapid Implementation Workshop (www.RapidImplementationWorkshop.com), I take attendees through an exercise of secret shopping each other’s businesses. The scenario we give them is this: You are the Operations Manager of a company with 26 employees. Your server keeps rebooting, and your current IT company can’t come out to fix it until Tuesday of next week (three days from now). …
Email marketing during the 1990’s was a gold mine. Fifty to sixty percent response rates were common (compared to an industry benchmark of 20% today). Every email campaign I sent out got a flood of email responses. Today it’s an art form rather than a free-for-all. While email marketing shouldn’t be the only tool in your arsenal, it’s still incredibly …
“Have you ever heard the phrase life is hard, but it’s harder when you’re stupid?” One of my favorite talk show personalities Bill Handle asks listeners this often. In my early days of selling, I earned the highest degree in D.U.M.B and discovered that cold prospecting and marketing without a plan is NOT fun or productive. Today, I coach hundreds …
