It’s a short week for many of us as we prepare to spend time with our families and celebrate Thanksgiving. So this week I’m going to share a brief, but powerful lesson: USE HANDWRITTEN THANK-YOU NOTES! We used to send Jamie and Emily (aged eight and five at the time) to Roots Academy for singing lessons. I received a handwritten …
Now, the question then is: Is social media the best way for MSPs to get customers in the door?
What is the goal for you? Is it to have your MSP get better social media presence or to get more clients and sales?
What I’m trying to get you to understand is that when you’re running a business, you’ve got to number one: Remember what you’re in business for (and you’re in business to make money) and you’ve got to get customers in the door.
Getting your MSP social media presence is not going to do that in the most direct fashion.
Today in a world full of tons of competition in the IT provider space, you have to learn how to build trust with your customers. One way that you can instantly start building trust with your customers is to have a unique selling proposition that your MSP will never stray from and will work to live out day in, and …
From time to time, I say or do something I know will ruffle a few feathers. (Yeah…surprise, surprise. Save it.) Occasionally, I do it just for kicks. After all, I do a lot of speaking and writing, and sometimes I just need to entertain myself. Now I don’t even have to try anymore, given that so many people are walking …
One question I get all the time, is how do these really successful MSPs do it? What are they doing to attract high-value clients? How are they able to find good people? Why are they able to charge fees that a lot of MSPs would never even dare to charge? Yet they continue to grow and they seem to get …
A Marketing Oil Well is a formulaic, predictable system for attracting and converting more of the right types of clients. Managing these MSP marketing systems in your business will help you understand what needs to be done to create working marketing plans in your business. These will help you develop systems, processes, and accountability in your business. Here are 4 …
I wanted to buy a hot tub. Keep reading on how this ties back to MSP lead generation… Okay, so I wasn’t actually crippled..yet. I was experiencing debilitating pain, which was affecting my sleep and work. So a while ago I found myself having to run to a UPS store and right next to it was a store that sold …
I recently got asked a question from one of my clients that I hadn’t been asked previously. He was inspired to share content with his clients and asked: “What I am amazed by with your content is that not only do you write the newsletter every month — and that’s nice volume and everything — but it seems like you …
Here are 5 ways to build financial strength in your MSP. You need these because MSPs, are hanging on by a thread, but they think it’s a rope. They are one bad month, one bad client away, one bad employee away from really being in a very bad place. You have to decide that you either want to keep it …
The most successful companies – particularly those selling consulting services, of which IT is one – stand for something. More specifically, a single or core set of non-negotiables that they stand for, then aggressively market and promote as its champions. Atkins stood firm on “Don’t eat carbs.” Eat all the bacon, cheeseburgers, and steak you like, but don’t touch a …
