Email is one of those things that, if you get it wrong, you will actually do damage to your MSP marketing list. Direct mail, not so much. If I mail people something and they aren’t interested, they just don’t respond. No big deal, they’re not going to opt out. They’re still getting it. With email, if you start boring …
For the first time in America, 1% of Americans are millionaires. This is the very first time this has ever happened. We have just experienced during COVID, the largest transfer of wealth in our history. Go look it up. Seriously. The total wealth of US billionaires grew by $1.3 trillion during the first 11 months of the pandemic. That’s a 44% increase in wealth and the US has also added 50 billionaires during this time, so there is plenty of money out there. Don’t let anyone tell you differently. If you look at the growth that’s happening right now for MSPs and in our industry, any poll you look at, all point to a CAGR compound annual growth rate of 12.5% so our industry is growing.
A big mistake made by all rookies and small businesses who don’t understand marketing: they try to appeal to EVERYONE or to too broad an audience with their message. When “everyone” is your customer, NOBODY is your customer; so, when MSPs tell me “everyone in Cleveland, Ohio, with at least 10 computers or more” is a “high probability” in terms …
Most of what you read and hear out there about fee resistance is dead wrong and grossly misguided. Arguing higher quality and better services isn’t going to cut it, particularly since you’re selling services that cannot be intrinsically compared to those of another competitor. There are a LOT of ways to overcome fee resistance, from selecting better prospects, “doing the …
We all know we’re currently in hyperinflation, and if you haven’t raised your prices you need to. I dove into the topic of pricing strategies with the five Better Your Best finalists, where they answered these questions- Where are you relative to your competition? And how do you deal with cheaper competitors as an MSP? Scott Hagizadegan chimed in to …
I recently had an insightful conversation with Tom McDougall, founder of High Point Networks. Tom is a badass when it comes to running an IT Services business. He grew from a start-up MSP to $100+ Million, and I can’t wait to share some of his insights. I asked Tom how he got customers when his company was smaller than $100+ …
I’ve been asked many times from start-up MSPs about the number one campaign they should be running to generate more monthly recurring revenue (MRR) every month. Rather than tell you myself, I turned to my clients who are currently crushing it. Read what they did to increase their sales, grow their MSPs and beat the competition in their market. (Wanna …
One of my MSP clients asked me during our monthly Q&A session “When we’re doing letter campaigns and list cleaning, one of the things that I run into because we target small law firms is they typically have multiple partners in the firm. So my question is would I address something like a mailer to one person or all people? …
Improving your profitability is only going to happen if you change the mindset you have now to an entrepreneurial mindset. What I mean by that is the way you wake up in the morning and look at your role in your business. An entrepreneur wakes up and looks around to see what’s possible for the growth of their …
One of the questions I get all the time from MSPs is, “Robin, should I charge for IT assessments?” Sometimes they’re called network audits, risk assessments, cybersecurity assessments, whatever it is. There’s a lot of controversy out there, and some people are saying you absolutely should not do these for free and you should not give them away. And there …
