Entrepreneurship

Marcus Lemonis Says This Is A Must For IT Services Businesses To Survive And Thrive

Marcus Lemonis Says This Is A Must For IT Services Businesses To Survive And Thrive

Marcus Lemonis, the Business Turnaround King, spoke to our attendees at our 2021 Annual IT Sales & Marketing Boot Camp. He was so well received that he is back for 2022 by popular demand. Last year he shared the following advice: Double Down On Marketing For Your IT...

Entrepreneurial Mindset

Entrepreneurial Mindset: Grow An IT Services Business Fast

   Improving your profitability is only going to happen if you change the mindset you have now to an entrepreneurial mindset. What I mean by that is the way you wake up in the morning and look at your role in your business. An entrepreneur wakes up...

Don’t Let This Oversight Keep You From Excellence

Excellence is something you earn. Do you want to know why some MSPs grow and get rich and some stay broke and struggling? Don’t let this oversight keep you from excellence… It’s not just marketing. Here’s the real reason that excellent MSPs get rich and the steps you...

B2B Marketing Mistakes

The 3 Mistakes People Make in B2B Marketing

Business-to-business marketing can be a tricky thing to conquer. Odds are, as you are trying to grow your MSP, you are making at least one of these B2B marketing mistakes. 1. B2B marketing is a misleading categorization. Businesses don’t buy anything. PEOPLE in businesses buy things – and...

Become A Trusted Advisor

How To Get Prospects And Clients To View You As A Trusted Advisor

Some of you reading this might be old enough to remember the wildly popular BluBlocker sunglasses from the ’80s. The technology in the lenses was originally created by NASA to block the sun’s blue rays; but they didn’t become a hit with the general public until adman Joe...

prospective clients

5 Questions You Must Answer For Prospective Clients (Or Else They Will Go With Your Competition!)

Here’s are the 5 things prospects are really trying to figure out when they meet with you. This will be a good list for you to take in every sales meeting before you sit down with a prospect just to remind yourself. The first thing clients are trying...

referrals

MSP Secrets To Getting Referrals

The thing about referrals is that people refer more because of their relationship with you than any reward you’re going to give. So, people get really hung up on the “If I just reward them enough, I’ll get the referral.” When the reality is it really has to...

overcome-fee-resistance

Overcome Fee Resistance By Doing These 2 Things

Close more sales and overcome fee objections with these tips. If you’ve been selling IT services for any length of time, I am sure you have dealt with this: fee resistance. People who don’t want to take your advice and think, “We don’t need all that. Your prices...

Feeling-Stuck-I.T.-Marketing

Feeling Stuck With Your IT Marketing? Read This!

Save yourself time and headaches with these systems.  So, when you look at what most firms do for their marketing, it’s what I call vulture marketing. They basically wait for something to die in front of them and then they go jump on the carcass and hen...

The-Million-Dollar-Mark

The Million-Dollar Mark: Why 79% of MSPs Never Reach It

Register For The IT Marketing Roadshow Here’s a little statistic that might shock you about the IT services industry: 79% of the people running businesses in this industry never break the million-dollar mark. And that’s even after being in business for 10 years on average or more. What’s...

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