unique selling proposition

Stop Making These Mistakes When Using Testimonials!

Robin Robins Entrepreneurship, IT Managed Services, IT Marketing, MSP Marketing, Technology Marketing

One of the most important things your marketing must accomplish is establishing trust and credibility. We live in a very non-trusting society, and without earning a prospect’s trust, you won’t make the sale. One incredibly powerful tool for establishing trust is the use of an abundance of quality testimonials — yet I see so many businesses making the mistake of …

unique selling proposition

The #1 Secret To Entrepreneurial Success That Can’t Be Bought, Inherited, Purchased Or Learned

Robin Robins Entrepreneurship

In the legendary book on entrepreneurial success and personal development, “Think and Grow Rich,” Napoleon Hill outlined 17 characteristics of some of history’s wealthiest, most successful entrepreneurs. For those of you who are unfamiliar with Hill, he spent the better portion of his life traveling the world to interview, study and research the wealthiest entrepreneurs of his time, and then …