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unique selling proposition

What President Garfield’s Story of “Margins” Can Teach You About Making More Money and Enjoying More Success in Your Computer Consulting Business

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Are you familiar with the late, U.S. President Garfield’s story on margins? James Garfield was born in a log cabin to poor, uneducated parents, yet he went on to become a scholar, a Civil War hero, a U.S. congressman...

unique selling proposition

What The Book “The 4-Hour Workweek” Is Really About

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com As you may recall, last week I participated in hosting a teleseminar with Timothy Ferriss, author of the new hot-selling book, “The 4-Hour Workweek.” (Click here to download the mp3 recording of this teleseminar). Based on the e-mails and...

unique selling proposition

Stop Making These Mistakes When Using Testimonials!

One of the most important things your marketing must accomplish is establishing trust and credibility. We live in a very non-trusting society, and without earning a prospect’s trust, you won’t make the sale. One incredibly powerful tool for establishing trust is the use of an abundance of quality...

unique selling proposition

A Special Memorial Day Video On What It Takes To Be A True Leader And Entrepreneur

Lessons From A United States Army Ranger Who Survived The Battle Of Mogadishu This is a vintage video from our 2009 Boot Camp of Keni Thomas, a country music singer and former United States Army Ranger. Keni survived the Battle of Mogadishu in Somalia and tells an amazing...

unique selling proposition

The #1 Secret To Entrepreneurial Success That Can’t Be Bought, Inherited, Purchased Or Learned

In the legendary book on entrepreneurial success and personal development, “Think and Grow Rich,” Napoleon Hill outlined 17 characteristics of some of history’s wealthiest, most successful entrepreneurs. For those of you who are unfamiliar with Hill, he spent the better portion of his life traveling the world to...

unique selling proposition

The Incredible Hulk Talks About How To Overcome Setbacks, Disappointments And Disability [Video Below]

Many of you know Lou Ferrigno from his days as the star on the hit TV series, The Incredible Hulk. He is also an accomplished actor that has starred in two documentaries on body building and fitness that have a cult-like following, several TV shows and big-screen movies....

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