unique selling proposition

What President Garfield’s Story of “Margins” Can Teach You About Making More Money and Enjoying More Success in Your Computer Consulting Business

Robin Robins Entrepreneurship, IT Marketing, MSP Marketing, Technology Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Are you familiar with the late, U.S. President Garfield’s story on margins? James Garfield was born in a log cabin to poor, uneducated parents, yet he went on to become a scholar, a Civil War hero, a U.S. congressman for 18 years and, eventually, the 20th President of the United States. …

unique selling proposition

What The Book “The 4-Hour Workweek” Is Really About

Robin Robins Entrepreneurship

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com As you may recall, last week I participated in hosting a teleseminar with Timothy Ferriss, author of the new hot-selling book, “The 4-Hour Workweek.” (Click here to download the mp3 recording of this teleseminar). Based on the e-mails and phone calls I received after this teleseminar, I can tell that Tim …

unique selling proposition

Stop Making These Mistakes When Using Testimonials!

Robin Robins Entrepreneurship, IT Managed Services, IT Marketing, MSP Marketing, Technology Marketing

One of the most important things your marketing must accomplish is establishing trust and credibility. We live in a very non-trusting society, and without earning a prospect’s trust, you won’t make the sale. One incredibly powerful tool for establishing trust is the use of an abundance of quality testimonials — yet I see so many businesses making the mistake of …

unique selling proposition

The #1 Secret To Entrepreneurial Success That Can’t Be Bought, Inherited, Purchased Or Learned

Robin Robins Entrepreneurship

In the legendary book on entrepreneurial success and personal development, “Think and Grow Rich,” Napoleon Hill outlined 17 characteristics of some of history’s wealthiest, most successful entrepreneurs. For those of you who are unfamiliar with Hill, he spent the better portion of his life traveling the world to interview, study and research the wealthiest entrepreneurs of his time, and then …