A Marketing Oil Well is a formulaic, predictable system for attracting and converting more of the right types of clients. Managing these MSP marketing systems in your business will help you understand what needs to be done to create working marketing plans in your business. These will help you develop systems, processes, and accountability in your business. Here are 4 …
A giant mistake made by MSP Salespeople… Dad joke first: There was a race between a lettuce, a faucet and a tomato. The lettuce was a-head, the faucet was still running and the tomato was trying to ketchup. Save your applause, folks, I’ll be here all night. Okay, I shall not quit my day job. But to the point I …
We Achieved Multiple Little WINS Through Robin’s Program Including Landing An EXACT-FIT CLIENT! Winning is hard. Achieving little wins each day is the only way we will ever be able to reach our goal of becoming a million-dollar MSP. Thankfully, by going through Robin Robins’ Rapid Implementation Program, we have already achieved several of these little wins. One win for …
From NO Marketing Systems To A STRONG Marketing Foundation With $25,000 In New Project Work Just a few months back, we literally had no marketing systems. All we had was a hodge-podge of badly messaged marketing collateral, a terrible website that didn’t generate leads, poor e-mail follow-up and sporadic digital marketing. I knew we needed to vastly improve our marketing …
After 17 Years Of Little Marketing, We Signed 4 NEW CLIENTS Using Robin Robins’ No-BS Marketing Campaigns Through 17 years, ClearCom IT Solutions had grown by word-of-mouth referrals, but little marketing. So, I was brought onboard as their Administrative and Marketing Coordinator. Attracted to Robin Robins’ no-BS marketing style and great MSP-specific marketing tips, I convinced my boss to let …
When we’re talking about five keys to building and hiring your “A Team” in your MSP Business, that includes doing things like creating a good culture. It also means constantly recruiting. I can’t stress this enough… You want to recruit and not absorb! The difference in absorbing, is that when you are desperate to hire somebody because someone quits, or you get a big project and you’re so desperate that you hire anybody. Because desperate and stupid are cousins and they hang out together getting in all kinds of trouble.
By Attending Robin Robins’ Workshop A SECOND Time, We’ve Already Landed A NEW CLIENT Worth $15,264 A Year! Five years ago, Bridgepoint Technologies’ president went through Robin Robins’ Rapid Implementation Program. As a result of attending that workshop and becoming a Producers Club Member, he has built a STRONG MARKETING and SALES SYSTEM that drives results. The BridgePoint team saw …
After 36 Years With No Marketing, Technology Marketing Toolkit Helped Me To Add An Expected $2,900 In MRR And $15,000 In Projects After 36 years with no marketing and no MSP business model, we finally realized we needed to change after we lost seven major customers in just six months. Robin’s team helped me realize that by adding MSP services …
Recently I responded to a commercial I heard on the radio for a local mattress store (it was part of a larger chain, but the phone number they gave was the local store). If memory serves, it was advertising a free “get better sleep” kit. Because I’m always looking for good marketing ideas and lead generation campaigns, I responded even …
Seventeen years ago, Allen Krueger, Jr., took over his father’s telephony company. He always joked that they were a “new old” company because they’d been around forever but had to adjust to today’s technology needs. He has since retooled the company by transitioning from a telephony-only business and into networking, VoIP and managed services. When I joined Allen’s team two …
