Through 17 years, ClearCom IT Solutions had grown by word-of-mouth referrals, but little marketing. So, I was brought onboard as their Administrative and Marketing Coordinator. Attracted to Robin Robins’ no-BS marketing style and great MSP-specific marketing tips, I convinced my boss to let me attend her Cybersecurity Roadshow in Boston. The entire conference was AMAZING!

Soon after, we purchased the Technology Marketing Toolkit. Having pre-written, tested material that was ready to launch through Robin’s Marketing Automated Platform in Infusionsoft… I’m SOLD! That year, we launched our “Robin-ized” website, started a monthly newsletter, created our Shock-And-All Box to help close new clients and started direct mail campaigns. These efforts WORKED! We booked several appointments and SIGNED 4 NEW CLIENTS! Plus, by having technology business reviews on a regular schedule with our clients, we have increased both MRR and project revenue.

In addition to new clients and new monthly recurring revenue, our marketing improvements have impacted the TRUSTWORTHINESS and REPUTATION of ClearCom IT in a positive manner. Clients are WOWED by our Shock-And-Awe Box that we send prior to appointments and have mentioned they are impressed with our newsletters. Even better, prospects who have been on our mailing list for years have called to let us know they’re now READY to discuss a change in IT.

I can say with certainty that the knowledge gleaned from Robin Robins and her marketing strategies and campaigns will impact future profitability here at ClearCom IT Solutions.