There are people in my markets cheaper than me and there are people more expensive than I am. When people ask me how I am priced, I would say I am “mid-to-high range”. I don’t really sell on the price as much as the value that TMT is giving you. A great pitch to clients is: “Would you rather have …
In case you have not seen this lately, insurance companies are showing up with their own security teams. The other thing that we’re seeing out there is insurance companies are scanning your largest clients and then sending them a nasty note, basically talking about dropping their policy. They’re telling YOUR clients that they will drop their insurance coverage if YOU …
If you’re in an active Toolkit membership or up, you MUST SEE the session we did on how to raise your prices now. It’s CRITICAL to get this done now and not wait until a recession takes hold and the economy softens to the point where no one will tolerate a price increase. Don’t say you weren’t warned! Here are …
2 Major Obstacles Stunted Our Growth As President and CRO of iStreet Solutions, I recognized that two major obstacles prevented us from growing. First, our branding and services didn’t stand apart from every other MSP’s. And second, since the California shutdowns, our marketing has been inconsistent and lacked results. So, my first step was to make a Venn diagram featuring …
You Can’t Put A Price Tag On Success – Robin Has Given Me The Roadmap! Less than a year ago I met with the CEO of a major technology company. We discussed his products and technology and then the conversation turned to growing my business. I didn’t have the resources to buy another MSP, so he suggested I contact Robin …
What we know with certainty is going on in the world today, is that inflation is rising and technical talent is costing a lot more money. If you’re running an MSP or IT services company, you’re also probably loaded with projects. You’ve probably got a ton of work to do, and you’re very busy, but everything you need to get …
Most of the marketing “gurus” out there give only the exciting, often inflated, end result numbers of the home runs. The marketing gurus out there fail to really dig into the metrics and backwards planning that went into getting that number. Often, if you DO look under the hood, you’ll see far more work and effort, possibly months or years …
One question I get all the time, is how do these really successful MSPs do it? What are they doing to attract high-value clients? How are they able to find good people? Why are they able to charge fees that a lot of MSPs would never even dare to charge? Yet they continue to grow and they seem to get …
At a recent meeting with some of my most successful clients, I revisited how to implement a new client acquisition marketing plan (sometimes referred to as an NCA). For starters, most make the rookie mistake of thinking marketing is ONLY about getting new clients. Hopefully, you’ve been hanging around here long enough to understand that’s a grossly simplistic and foolish …
If you are doing any kind of digital marketing or advertising for your MSP business, then you know that the cost for digital marketing has gone up exponentially. The other day I saw that Facebook advertising is up 61% YoY. Pay-Per-Click is up 15% YoY. Google display is up over 75% YoY. Across the board, all digital marketing is going …
