In A Year When Growth Wasn’t Expected, Our 2 Verticals Brought In An Additional $420,000 In New MRR For A $5,040,000 Revenue Increase!

Mike McWilliams,
Reliable IT
14 Years Of Hiring And Firing Shitty Marketers
Reliable IT is a multimillion-dollar conglomeration of multiple companies that operates out of Texas, California, Colorado, Massachusetts and Louisiana. Last year in a year when growth wasn’t expected, their 2 verticals brought in an additional $420,000 in new MRR for a $5,040,000 revenue increase!
Here’s how:
Before discovering Technology Marketing Toolkit, we were the definition of insanity: “Doing the same thing over and over again and expecting different results.” Our insanity was hiring and firing marketers for 14 straight years.
First, I went through a number of in-house marketing managers. We were in a constant state of battling the WRONG system, WRONG hire and basically wasting resources on marketing folks with no understanding of the MSP business. So, we let all of our marketing managers go. I just figured I sucked at hiring.
Next, we thought, “Hey, let’s OUTSOURCE our marketing!” That sounded like a novel idea, right? So, I tried my hand at outsourcing to a general IT marketing agency, and next to an MSP-specific marketing agency. Both were immediately BURIED, couldn’t keep up and never delivered results. Admitting they were in way over their heads, they FIRED US!
We soon realized you can’t have someone else do your push-ups. Marketing is NOT a “spectator sport.” After far too many years of disappointment and not seeing our marketing strategies produce results, we realized two things: our marketing must remain in-house, and I must be the CAPTAIN of that marketing boat. Read full article and comment →