Client Case Studies

After Ignoring Marketing For A DECADE And Using Robin’s Toolkit As A FOOTREST, We Added $329,701 In NEW REVENUE!

Posted On November 1st, 2019
Ray Coffin

Ray Coffin,
All-Access Infotech, LLC

“Oh $h!t, What Were We Thinking?”

Running our business for 10 years, we survived without any marketing. Being strictly word-of-mouth, we were more than happy to take any new client that came along. One day it finally hit us that our business plan of “winging it” only produced sporadic and slow growth.

So, we did what so many other MSPs have done when business slowed. We bought the Toolkit, immediately opened it, glanced at the material and quickly closed it. In our case, we did put the Toolkit to good use…as a FOOTREST under the desk.

While the Toolkit remained closed, our minds were open to change. So, we went to Robin’s Cyber Security Roadshow. After being thoroughly impressed with everything we were hearing, we were confidently ready to join Accelerators Club. Well, “confidently” might be exaggerating a bit, because we were wondering how we would justify the costs, where we would find the extra time to finally start marketing and questioning which one of us would take charge to get the work done. Read full article and comment →

From The Slums Of São Paulo, Brazil, To A 118% Increase In Net Profit And 280% Increase In MRR In One Year!

Posted On October 28th, 2019
Claudia Aguilar

Claudia Aguilar,
Gímel Tecnologia

Our Ship Was Sinking

We struggled for years with no monthly recurring revenue because we were primarily selling hardware and software. Sure, we WANTED and NEEDED recurring revenue, but we had no clue HOW to get there. Plus, we had no technical people in our company to start doing service work. We were willing to start from scratch, but how? With every new month, another employee was leaving. As our name in the market kept declining, we found it more and more difficult to hire people.

Unfortunately, we made the mistakes that too many business owners make by believing that salespeople will fix all problems. For the company to survive, we assumed we had to hire expensive salespeople. They’re expensive because they sell a ton, right? NO! Hiring these salespeople was our worst decision ever! They didn’t even make enough to pay their salaries! Read full article and comment →

How A Former Farm Boy Grew Revenue By $1.5 MILLION and Profits By $167,500 All In ONE YEAR!

Posted On October 28th, 2019
Bruce McCully

Bruce McCully,
Dynamic Edge, Inc.

They Said I Would Probably Be A Bus Driver – I Had Other Plans

Growing up, I knew I didn’t quite fit in. Living on a small farm in the economically depressed area of rural northern Michigan meant extra-special fun. Some mornings I got to sling sh!t. Other mornings it was splitting wood, milking cows or other thankless chores. While I have tremendous respect for the hard work farmers endure (and I really love a good steak), I realized early on that this manure-slinging life just wasn’t for me.

Sure, we had our setbacks. Our family didn’t have much money, and I was diagnosed at an early age with dyslexia. My guidance counselor actually told my mom I’d probably only amount to being a bus driver. I’m sure thankful my mom was my advocate and champion and encouraged me to find my passion – computers. Read full article and comment →

By Making More In Just 3 Months Than We Did In 6 Full Months Last Year, We Are Transforming From A “Job” To A Business!

Posted On October 18th, 2019
Fred Holzsager

Fred Holzsager,
Holzsager Technology Services, LLC

Robin Did What 2 Previous Coaches Could Not

Hungry to grow, we hired two different computer consulting coaches. Neither of them ever introduced us to a way to actually grow our business. Then we met Robin Robins. She demonstrated how to use her sales and marketing system to generate leads, sales and new revenue. Plus, we spoke with other IT services providers who were effectively using Robin’s methods to grow their businesses.

Last year was a year of change for us. At the Producers Club meeting, we gained the knowledge and confidence to move our business into the cloud. This was a decision we had been wrestling with since Superstorm Sandy hit New Jersey and forced us to close our offices for nearly two weeks. We felt that by “eating our own dog food,” we could present a stronger argument for our clients to reasonably consider cloud as a viable option. Read full article and comment →

Even After Losing 3 Clients Worth $30K In MRR And Nearly HALF Of My Employees, We Still Came Out AHEAD, Thanks To Robin’s Marketing!

Posted On October 18th, 2019
Mike Clemmons

Mike Clemmons,
Bytecafe Consulting

When It Rains, It POURS!

The day I arrived in Nashville for Robin Robins’ Boot Camp, I found out we were losing our largest client. A couple of months later, we lost another sizable client. Then another. To put this massive loss of revenue in perspective, a year earlier, these three clients represented nearly $500,000 in revenue and over $30,000 a month in recurring revenue. That was nearly ONE-THIRD of our total revenue…GONE! We started our year at $95,000 in MRR and watched as it quickly plummeted to $68,000.

And the hits just kept on coming… Our service coordinator knocked on my door and asked if she could talk with me. She came in and closed the door. I knew what that meant: she put in her notice. If this had been the only employee I lost, no big deal. However, over the next three weeks, I had one employee come in each week and resign. I ended up also losing my marketing manager, my account manager and one of the best techs I ever had. In total, I lost 44% of my employees at one of the WORST possible times! Read full article and comment →

In Just One Year, We Experienced Triple-Double Growth, Including 90% Profit Growth, 56% Revenue Growth And 72% Growth In Monthly Recurring Revenue!

Posted On October 18th, 2019
Ted Shafran

Ted Shafran,
Connectability, Inc.

Constant Worry And No Salary After 21 Years

After 21 years in business, our sales were down to a paltry $368K. Our profit was a mere $15,000…and that’s with me drawing a salary of ZERO dollars! I spent every day worrying whether I would be able to pay the bills and make payroll. Yes, after 21 years in business!

Just about two years later, everything changed. Dramatically! Our sales were over $1.1M and profits were at $248,000! And that was AFTER I drew a respectable salary. In one year, we added 13 new clients, more than DOUBLED our profit and added $397,385 in new revenue! To demonstrate just how far we have come, this year I was able to spend an ENTIRE MONTH in beautiful San Miguel de Allende in Mexico while my staff kept the wheels turning at home. Read full article and comment →

How Did We Increase Revenues By 13% And Increase Net Profit By 106%? Dedicated And Consistent Marketing

Posted On October 18th, 2019
Tim Shea

Tim Shea,
Alpha NetSolutions, Inc.

It All Starts With Our Drip Marketing

Mailing a postcard to prospects every few months (when you finally have the time) isn’t enough. Sending an e-mail or two to your client base won’t cut it. In order to achieve REAL results, you need a marketing plan that is continuously executed.

For us, that means a dedicated drip marketing effort each and every month. Here’s how that looks:

  • On the first of each month, we send an 11×17 folded newsletter with an 8.5×11 insert to 550 clients and warm prospects.
  • On the 10th of each month, we e-mail a compelling article from our newsletter to our clients, warm prospects and an additional suspect list of about 400 contacts. We use Robin’s suggestion of a plain-text e-mail that links to a landing page.
  • We post our landing page a total of three times each on Facebook, LinkedIn and Twitter.

Read full article and comment →

Year Over Year We Grew Our Monthly Recurring Revenue By 50%!

Posted On October 17th, 2019
Fred Reck

Fred Reck,
Innotek Computer Consulting, Inc.

Top-Line Growth And 199 New Leads!

Despite opening a new division and falling well short of our sales goals for it, we still grew our top line by 2%. This was driven primarily by our 30% growth in income from our monthly recurring revenue managed IT contracts. We grew our monthly recurring revenue year over year by 50%!

Our marketing engine is performing well. To date, we have brought in 199 raw leads, of which 91% (179) of them were qualified! Our cost per qualified lead was $196. We closed 11% of our leads, which brings our client acquisition cost to $1,961 per client. We expect these numbers to improve as we anticipate closing more of our leads this year due to the long sales cycle. Read full article and comment →