Posted On November 1st, 2019
All-Access Infotech, LLC
“Oh $h!t, What Were We Thinking?”
Running our business for 10 years, we survived without any marketing. Being strictly word-of-mouth, we were more than happy to take any new client that came along. One day it finally hit us that our business plan of “winging it” only produced sporadic and slow growth.
So, we did what so many other MSPs have done when business slowed. We bought the Toolkit, immediately opened it, glanced at the material and quickly closed it. In our case, we did put the Toolkit to good use…as a FOOTREST under the desk.
While the Toolkit remained closed, our minds were open to change. So, we went to Robin’s Cyber Security Roadshow. After being thoroughly impressed with everything we were hearing, we were confidently ready to join Accelerators Club. Well, “confidently” might be exaggerating a bit, because we were wondering how we would justify the costs, where we would find the extra time to finally start marketing and questioning which one of us would take charge to get the work done. Read full article and comment →