Posted On December 1st, 2019
Same Plan, Same Results For 10+ Years
I started my IT business about 15 years ago while in college, simply as a way to help pay for tuition. Like any business owner, I had dreams of becoming a good-sized company, getting great clients and living the good life. But, for years, I struggled with all aspects of running my business. Operations. Sales. Marketing. I knew IT, but I didn’t know how to grow my business.
Not long ago, we worked with a business coach who helped us get our operations, tech and sales sides of the business working well. This same coach told us we could be a $3 million company inside of three years. I laughed out loud! We hadn’t even hit a HALF million at that point.
How could we reach $3M when we still didn’t know how to get leads to generate new business? As a result, we’ve been stuck at the same size for over 10 years now. We tried our hand at marketing over the years, but the only thing we had to show for it was a colossal pile of FAILURES and thousands in wasted dollars. Last year, we even hired someone who probably called over 1,000 people. Those 1,000 calls resulted in ONE meeting with someone who was NOT even qualified. Yes, we survived strictly on word of mouth until… Read full article and comment →