Client Case Studies

While Our Core Client Base In The UK Was Locked Down, We Still DOUBLED Our MRR And Added £302K In NEW Revenue!

Posted On September 1st, 2020

Mark Cronin,

MSC IT Solutions

Without Marketing, There’s Zero Leads And Zero Hope For Growth

Living in the small coastal town of Hartlepool in North East England, I believe I bring a unique perspective of running an MSP from “across the pond.” My IT journey began when I left high school at the age of 16. Classroom education was never really for me, so I went into an apprenticeship and worked my way up from the bottom.

I ran three different businesses, including owning my own wedding DJ service with a staff of eight. As an IT contractor, I followed the work around the UK and even lived in a for 20 months! I made a lot of mistakes in business and lost a lot of money, mainly because I had a bad habit of jumping in feet first without first listening, learning and following a plan.

I wasn’t about to make those mistakes again when I started MSC IT Solutions in 2016. Unfortunately, I fell into the all-too-common mistake of doing ZERO MARKETING! Without spending a dime on marketing, every bit of work came from word of mouth and referrals. Because I ignored marketing, I picked up maybe one new client a year and a smattering of project work. Nothing predictable. No new leads. No wonder growth was stagnant.

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Relentlessly Focused On Planning, Execution And Numbers, Our Revenue Jumped $319,163 And Our Profits Were Up 355% Last Year!

Posted On August 1st, 2020

Pedro Nunez,

IT Management Solutions

Knocked Down Again And Again –
But Never Knocked Out!

Standing onstage as a Better Your Best finalist at this year’s Fight Club–themed Boot Camp was most appropriate for me because I have been knocked down more times than I can count. When I came to the US from the Dominican Republic with my mother, we lacked a lot and faced many challenges.

Then, after losing my job through workforce discrimination, I started my own break-fix model IT services business in 2003. Disciplined from the Army, I always woke at 4:30 a.m. and worked 12-hour days seven days a week. After I’d reached $550,000 in revenue and thought I had all the money in the world, the 2008 recession wiped out 90% of my clients! With only a fraction of my revenue, I lost my business buildings and filed for Chapter 13 bankruptcy.

As my business, income and confidence crumbled to the ground, so did my health. The relentless hours and stress caused my blood pressure to reach such an alarming rate, my doctor said, “Pedro, if you don’t slow down, you’re going to DIE!”

3 Reasons I Turned EVERYTHING Around

There’s no greater motivator than learning you’re going to be a father. Learning you’re going to be a father TIMES THREE (Yes, TRIPLETS!) lights a burning desire within you to make more, do more and BE MORE. Along with the birth of those three angels in February 2010, the new and improved Pedro 2.0 was born, and I opened the doors to IT Management Solutions!

I searched online for someone who could help me to create an MSP recurring revenue model and grow a profitable business. I found Robin Robins. After getting the Toolkit and finally EXECUTING, I hit $201,000 with $101,000 in recurring revenue in 2009. Thank you, Jesus! I could finally start giving my babies the life they deserve! Just three years later, I was doing $877,000 in revenue with $467,000 recurring each year. By 2016, this immigrant who came from nothing had built a $1.3 MILLION business!

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As A Better Your Best Finalist, We Grew Our Revenue By $1M, Our MRR By $111,662 And Our Profit By $338,571 – All In Just One Year!

Posted On July 1st, 2020

Will Nobles,

Vector Choice

Entangled In The Dark Web Of Doubt For 6 Straight Years

The dark web is not a thing or a place. It lives among us, learning, adapting, embedding itself into the very fabric of our digital footprint, now synonymous with daily life. As CEOs, we’ve come to know the dark web of running a business. It preys upon your every insecurity, finding weaknesses in your defenses and your motivation to proceed, give extra effort and outsmart the competition.

And just when you feign success in lieu of giving in, hoping it will be enough to try for one more day, it swoops in – doubt, fear, hopelessness, desperation – and steals it in front of your very eyes.

Two years in, I thought my business was going strong, then BOOM! Three of my TOP CLIENTS representing 60% of my total revenue…GONE! After that gut punch, we operated with a skeleton staff. Under $1M, I was working IN the business, not ON the business. I was so broke I couldn’t even pay myself! The Dark Web of Doubt loomed large. Zero direction. Zero consistency. Zero marketing tools. Zero confidence… For. Six. Straight. Years! Read full article and comment →

From Better Your Best Finalist To WINNER, We Grew Revenues From $811K To $1.76M And Achieved A Net Profit Of $512,764!

Posted On June 1st, 2020
From Better Your Best Finalist To WINNER, We Grew Revenues From $811K To $1.76M And Achieved A Net Profit Of $512,764!

Charles Swihart,

Preactive IT

Servicing 981 Break-Fix Clients At 375 Pounds, I Was Ready To Drop Customers And Weight!

“Wow! He’s the Better Your Best winner…he just won an Aston Martin sports car. He must have it ALL figured out!”

Truth is, I’m no different than most of you. Believe me, I had to LEARN how to achieve this level of success. Less than five years ago, we were a computer repair shop that made house calls servicing 981 break-fix customers. Yes, as Sugar Land PC, our target market was anyone with a pulse and a computer.

Because every month our revenue started back over at ZERO, I was stressed beyond belief. I even had to borrow against our house back then just to make payroll. Not only was my business in bad shape, so was I. Crawling under desks at 375 pounds, I needed to change my business, my health, my LIFE.

Around that time, I remember being in the audience at Boot Camp. I wanted to be on that stage…I wanted to grow my business like so many in that room…but I wasn’t sure if this marketing stuff would even work for me. Read full article and comment →

By Finally Turning Prospects Into Leads And Leads Into New Clients, We Added $18,000 In MRR And $45,000 In Projects In Just 90 Days!

Posted On May 1st, 2020

Liam Scott,

Keeran Networks

Not All Marketing Agencies Deliver The RESULTS You Are Chasing

Twenty-one years ago, Rishi Patel started Keeran Networks in the city of Edmonton in Alberta, Canada. As the owner and a natural-born salesperson, he’s always been a strong closer. Problem was, as his responsibilities grew as the CEO, there was no lead generation system, leads were not always followed up on and sales were usually lost in the pipeline.

So, Rishi did what many IT business owners do when they need more leads and sales: he hired a marketing agency. Sure, they designed our company website and managed our pay-per-click Google Ads. Problem was, like most marketing agencies, they were mainly focused on driving traffic and getting clicks. Fuzzy, feel-good numbers that most marketing agencies push don’t work. Views, Likes, shares and traffic don’t add to your bottom line. Your business is only succeeding IF YOU ARE SELLING.

After Failing To Bring On A Single New Client For 9 Months, Something Had To Change

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We Hit The Impassable $3 Million Wall, Then Used A $58,253-A-Month Wrecking Ball And Raced To $4.5 Million!

Posted On April 1st, 2020
Nick Knowlton | We Hit The Impassable $3 Million Wall, Then Used A $58,253-A-Month Wrecking Ball And Raced To $4.5 Million!

Nick Knowlton,

RoundTable Technology

50% Growth For 2 Straight Years Seemed TOO Easy.

For the first few years, RoundTable Technology had the great fortune of growing organically through word of mouth, referrals and a couple of small acquisitions. I took my seat at the RoundTable in 2016 to help with sales and business development. At first, my job was a breeze since new contracts basically fell into our laps almost daily, and we enjoyed 50% growth for my first two years. Yes, we grew from $1.2 million in revenue to $3.6 million in just TWO YEARS! We were running at full speed…

Then We Fell Into The “$3 Million Valley Of Death”!

In late 2018, growth was no longer came easy. I’ve learned that in the IT services industry, it isn’t uncommon for companies our size to hit the wall at around $3 million. We called it the “$3 Million Valley of Death” because we just couldn’t claw our way out of it! It’s like everything you’ve done before stops working. Once you reach that point, you have to break apart your company and essentially rebuild it. Read full article and comment →

Gaining Confidence To Shift My Business Model And Automate My Marketing, I More Than DOUBLED My Monthly Recurring Revenue In Just 90 Days!

Posted On March 1st, 2020
Matt Jones | Genius of the Month | I DOUBLED My Monthly Recurring Revenue In Just 90 Days! | Technology Marketing Toolkit

Matt Jones,
Geek IT

Working 12-Hour Days, 6 Days A Week, Without Growing My MRR, I Was Officially STUCK

Like my grandfather – my hero – I’ve always had an affinity for helping people. In addition, I love technology. At age 18, I combined those two passions in a unique and profitable way. I went to RadioShack and bought a few Optimus speakers, some PylePro amps, NSYNC headset mics and lights. My friend and I started transforming lame school dances into high-tech, blockbuster events for $200 a night! But it was never about the money, it was about seeing those kids’ faces light up as they danced the night away.

Years later, my love of technology backfired on me when a computer randomly laid me off. So, after two corporate layoffs and growing up with a family of self-starting hard workers, I decided it was time to do my own thing. That’s when Geek iT was born. I started in a 30′ x 30′ building doing virus removals and fixing computers, cell phones and tablets. In the next couple of years, I added another location and then another and another. Growing WAAAAAAAAY too big too fast, I scaled back to one break-fix shop and one corporate office for commercial MSP work. Read full article and comment →

By Finally Embracing Marketing, This Natural-Born Salesperson Added $75,000 In New Monthly Recurring Revenue By Conducting 32 Total Quarterly Business Reviews In Just Seven Months

Posted On February 1st, 2020
Mike Ritsema | Genius of the Month | This Salesperson Added $75,000 In New Monthly Recurring Revenue | Technology Marketing Toolkit

Mike Ritsema,
i3 Business Solutions

“I Can Fix Any Problem With More Sales”

i3 Business Solutions began in the Grand Rapids area in 2004 from a series of mergers of IBM business partner firms. A few years later, the Great Recession hit Michigan like a nuclear bomb. Instantly, the unemployment rate climbed to 18% in our area while the manufacturing and distribution industries – our target market – were in freefall. Suddenly, we were forced to transform our business dramatically and step on the accelerator of managed services.

Most of Robin’s members are technicians and engineers. That’s not me. I’ve been a diehard salesperson for 25 years. I have always believed that sales drive the engine. I jokingly tell people, “I can fix any problem with more sales.” (Hmmm, maybe that’s why techs don’t always get along with salespeople.) Read full article and comment →