Shawnee Wright

After Robin’s Rapid Implementation Program, We Went Far Outside Our Comfort Zone To Find $44,546 In MRR And Over $1M In Hardware!

Shawnee WrightGenius of the Month Leave a Comment

I Didn’t Trust Myself To Grow Our Company On the first day of the Rapid Implementation Workshop, Robin Robins shared a quote from Thoreau: “The mass of men live lives of quiet desperation.” Suddenly I realized that quote perfectly described how I felt. As the business development manager for Integrated Axis Technology Group (IA), I knew that we struggled with …

How A Seismic Mindset Shift Led To $15,000 In New MRR And $316,620 In Project Revenue

Hani EshackGenius of the Month Leave a Comment

Working Too Much For Too Little After my Chief Technology Officer position at a pharmaceutical company dissolved during the recession, I started Critical IT Solutions in 2010 in the very competitive Washington, DC, area. Little did I know that by starting my own IT services firm I would be working 20-HOUR DAYS, including weekends! But with all of the time …

How I Added $13,139 In MRR And $150,724 In Revenue With An “All Hands On Deck” Team

Mark RichterGenius of the Month Leave a Comment

2 Major Obstacles Stunted Our Growth As President and CRO of iStreet Solutions, I recognized that two major obstacles prevented us from growing. First, our branding and services didn’t stand apart from every other MSP’s. And second, since the California shutdowns, our marketing has been inconsistent and lacked results. So, my first step was to make a Venn diagram featuring …

How A Telephony Company Changed Their Service Model And Added $576,000 in NEW Sales and $8,335 in MRR in 3 Months

Matt WellnerGenius of the Month Leave a Comment

Seventeen years ago, Allen Krueger, Jr., took over his father’s telephony company. He always joked that they were a “new old” company because they’d been around forever but had to adjust to today’s technology needs. He has since retooled the company by transitioning from a telephony-only business and into networking, VoIP and managed services. When I joined Allen’s team two …


Redefining The American Dream, David Javaheri’s “Marketing Bombardment” Brought In 40 New Clients, $1,384,486 In Revenue And $969,000 In Profits To Win This Year’s Better Your Best!

David JavaheriGenius of the Month Leave a Comment

My American Dream Story Growing up in Iran, I came to the United States at age 16 to pursue a better life. Without finishing high school, I was blessed to be accepted into Northeastern University. But without a penny to my name, I had no choice but to work 120 HOURS per week to pay my way. I often went …

marketing genius of the month

How We Transformed Our Lurching, Sputtering MSP To A SMOOTH, Marketing-Focused Ride By Adding $78,896 In Annualized MRR And $108,950 In Projects

William MacLennanGenius of the Month Leave a Comment

“I Guess We’ll Start A Business” Remember National Lampoon’s Christmas Vacation, when Clark Griswold was expecting his big Christmas bonus but got a Jelly of the Month subscription instead? Yeah, that was me. Working as a one-man tech support department in 2004, so my fat Christmas bonus replaced with a $20 gift card for a sandwich. Rather than wait for …

Robert Christian SymTec

Finally Discovering The RIGHT Marketing To Add 17 New Clients And $40,704 In MRR And Increase Revenue From 45 Clients – All In 90 Days!

Robert ChristianGenius of the Month Leave a Comment

Frustrated By The BIG Promises Yet LITTLE Results From Most Marketing Programs SymTec consists of three partners: myself (Robert Christian) as well as brothers Trevor and Wesley Bradford. Since opening our doors 10 years ago, we’ve always seen value in marketing. Problem was in finding the RIGHT marketer or agency. We tried hiring a marketing person. But he was basically …

David Jordan and Erin Merrigan.Pacific Computer Consultants

MSP Owner Avoids Selling Business By Implementing 25 New Marketing Initiatives To Save His Company And Grow

Robin RobinsGenius of the Month Leave a Comment

Lack Of Marketing = Lack Of Results David’s story: As president of Pacific Computer Consultants, I was one of Technology Marketing Toolkit’s original Producers Club Members. Since 2015, I’ve benefitted from great advice from my accountability group, Robin Robins and also her idea-rich presenters. Only problem was that we struggled with implementing consistent marketing campaigns that resulted in new clients …


How A Small-Town Break-Fix Business Increased Our MRR By 281% And Revenue By 117% By Becoming A Real MSP

Shawn And Lisa BrownGenius of the Month Leave a Comment

There’s Nothing More Powerful Than A Single Mom Wanting To Be There For Her Kids I started my own IT services business in October 2000 for ONE reason…my two kids! Owning my business gave me the freedom to be their mom, take them to school and attend every game and concert. I didn’t miss one. More motivated and determined than …

Kelly McQueen Genius Of The Month

A Second Time Through ‘Rapid’ And Our Third Marketing Manager Helped Us Add $1,080,190 In Upsells Alone In Just 3 Months!

Kelly McQueen and Lorin BarnesGenius of the Month Leave a Comment

 Firing My Share Of Marketing Managers Kelly’s story… Founded by my father and brother, Opti-Vise IT has been serving Eaton, Ohio, and the surrounding area for 15 years. As our director of sales and marketing for 10 years, I got Robin’s Toolkit years ago (though it sat on the shelf for far too long) and have worked to implement many …