Two years ago, we went from January to May without taking on any new customers. To my surprise, my office manager and I discovered Robin Robins on the same day. We were both watching her YouTube videos. That very evening, I contacted Technology Marketing Toolkit and signed up for Accelerators Club and Rapid Implementation Workshop.

An entrepreneur at heart (and therefore unemployable), I founded LeadingIT 13 years ago. Three years later, I attended Robin Robins’ Boot Camp, watched seven Better Your Best finalists present their unbelievable success stories and knew I wanted to be on that stage one day.

Staring at losing nearly $1M of revenue, I was shitting bricks. The ship was going down, and I had no clue what to do. Then I remembered how Technology Marketing Toolkit, Robin’s marketing campaigns and my Accountability Group had bailed us out before. I looked at my twin brother and said, “Give me something to sell!” Between the two of us, we created a far more robust security stack and compliance plan that we would present to our clients. But how?

I started Network Providers 23 years ago with just two clients and big dreams. Relying on my exceptional service to grow my business, I ignored marketing. About eight years ago, I got the itch to grow. So, I did what a lot of IT owners who shun marketing do. I hired a salesperson. In two full years, that salesperson added just ONE new client. It was the most expensive lesson I ever learned.

I’m living proof that ANYBODY can become a Better Your Best finalist or even WIN it all to become Technology Marketing Toolkit’s Spokesperson. I started my business in 2004, and it would remain a break-fix-only business for the next 15 years. Back then, when my wife and I were just starting out, painful hives covered my entire body and would even close off my throat. Turns out our run-down apartment was contaminated with meth! All we had to show for it was a mountain of debt and hives that made me miserable for years!

As co-founders of Nerds In A Flash for 19 years, Shawnda and I felt like we were signing our lives away on a half-page Yellow Page ad. “We’ve done just about everything you can do in advertising,” we agreed, “from Yellow Pages to TV, radio and newspaper ads to Google AdWords.”

Art Leiby started The Lerepco IT Group in New Jersey in 2013. With over 35 years of IT experience, he knew how to deliver fantastic service for his clients. What he didn’t know was marketing. Sure, he used a marketing firm. But as Art’s wife and soon-to-be VP of Business Development, I would get mad at him and say, “Look …

Growing up in a small Russian town called Bataysk, I was a quiet and introverted kid after my father was killed in a car accident. During a school trip to the library at the age of 12, I saw my first personal computer – a magical device that would change my life forever.   Seeing my passion firsthand, my mom saved …

In November of 2021, I gambled my entire retirement to purchase Simplified IT Solutions. Less than a month later, I lost one of my biggest clients before I even knew them – $40,000 a year GONE. Suddenly, I had lost 20% of the value of my MSP. To replace that income, I contracted out my tech services. That was a …

Trapped In A Lifestyle Business For 15+ Years I started my IT business before I was even ready to start a business. I figured I would work in corporate America first, learn a little and then be ready. But I was just 27 years old, and God had other plans. In 2002, Net A Corp Technologies was born. After growing …