How A Telephony Company Changed Their Service Model And Added $576,000 in NEW Sales and $8,335 in MRR in 3 Months

Matt WellnerGenius of the Month Leave a Comment

Seventeen years ago, Allen Krueger, Jr., took over his father’s telephony company. He always joked that they were a “new old” company because they’d been around forever but had to adjust to today’s technology needs. He has since retooled the company by transitioning from a telephony-only business and into networking, VoIP and managed services. When I joined Allen’s team two …


Redefining The American Dream, David Javaheri’s “Marketing Bombardment” Brought In 40 New Clients, $1,384,486 In Revenue And $969,000 In Profits To Win This Year’s Better Your Best!

David JavaheriGenius of the Month Leave a Comment

My American Dream Story Growing up in Iran, I came to the United States at age 16 to pursue a better life. Without finishing high school, I was blessed to be accepted into Northeastern University. But without a penny to my name, I had no choice but to work 120 HOURS per week to pay my way. I often went …

marketing genius of the month

How We Transformed Our Lurching, Sputtering MSP To A SMOOTH, Marketing-Focused Ride By Adding $78,896 In Annualized MRR And $108,950 In Projects

William MacLennanGenius of the Month Leave a Comment

“I Guess We’ll Start A Business” Remember National Lampoon’s Christmas Vacation, when Clark Griswold was expecting his big Christmas bonus but got a Jelly of the Month subscription instead? Yeah, that was me. Working as a one-man tech support department in 2004, so my fat Christmas bonus replaced with a $20 gift card for a sandwich. Rather than wait for …

Robert Christian SymTec

Finally Discovering The RIGHT Marketing To Add 17 New Clients And $40,704 In MRR And Increase Revenue From 45 Clients – All In 90 Days!

Robert ChristianGenius of the Month Leave a Comment

Frustrated By The BIG Promises Yet LITTLE Results From Most Marketing Programs SymTec consists of three partners: myself (Robert Christian) as well as brothers Trevor and Wesley Bradford. Since opening our doors 10 years ago, we’ve always seen value in marketing. Problem was in finding the RIGHT marketer or agency. We tried hiring a marketing person. But he was basically …

David Jordan and Erin Merrigan.Pacific Computer Consultants

MSP Owner Avoids Selling Business By Implementing 25 New Marketing Initiatives To Save His Company And Grow

Robin RobinsGenius of the Month Leave a Comment

Lack Of Marketing = Lack Of Results David’s story: As president of Pacific Computer Consultants, I was one of Technology Marketing Toolkit’s original Producers Club Members. Since 2015, I’ve benefitted from great advice from my accountability group, Robin Robins and also her idea-rich presenters. Only problem was that we struggled with implementing consistent marketing campaigns that resulted in new clients …


How A Small-Town Break-Fix Business Increased Our MRR By 281% And Revenue By 117% By Becoming A Real MSP

Shawn And Lisa BrownGenius of the Month Leave a Comment

There’s Nothing More Powerful Than A Single Mom Wanting To Be There For Her Kids I started my own IT services business in October 2000 for ONE reason…my two kids! Owning my business gave me the freedom to be their mom, take them to school and attend every game and concert. I didn’t miss one. More motivated and determined than …

Kelly McQueen Genius Of The Month

A Second Time Through ‘Rapid’ And Our Third Marketing Manager Helped Us Add $1,080,190 In Upsells Alone In Just 3 Months!

Kelly McQueen and Lorin BarnesGenius of the Month Leave a Comment

 Firing My Share Of Marketing Managers Kelly’s story… Founded by my father and brother, Opti-Vise IT has been serving Eaton, Ohio, and the surrounding area for 15 years. As our director of sales and marketing for 10 years, I got Robin’s Toolkit years ago (though it sat on the shelf for far too long) and have worked to implement many …

How We More Than DOUBLED Our MRR (From $42K To $96,500) By Rebuilding My MSP With A Marketing Engine

Scott LarsonGenius of the Month Leave a Comment

From A $13M Business To Considering Closing Shop I was what most business owners strive to become. A $13 million business with some high-profile clients. But they say the bigger you are, the harder you fall. Boy, did we fall hard! We went through more ups, downs and pivots than a roller coaster. We were the tail and never the …

Dennis Gentles

My ‘Journey’ Led Me To Add $12,328 In New MRR In Just 90 Days — On Pace To Finally Break $1 Million!

Dennis GentlesGenius of the Month Leave a Comment

I Knew The Importance Of Marketing But Just Couldn’t Make It Work Since I founded CloudFirst Technology Solutions in 2010, I always knew the value of good marketing. (At least, I THOUGHT I did.) In the early days, I put together a small marketing team and focused on building a website. We made some flyers and canvassed offices throughout Las …


Brand-New To Marketing, We Added 2 Clients Worth $98,280 Plus $326,461 In Sales In Just 90 Days!

Elizabeth MoonGenius of the Month Leave a Comment

Running 20 Years WITHOUT A Marketing Plan As husband-and-wife cofounders, we just celebrated our 20th year in business this July. My husband, Page, wears both the tech and sales hats while I have always donned the business administration hat. In 20 years, we have evolved from an e-mail delivery firm (2001) to an IT networking break-fix company (2003) to an …