I’m living proof that ANYBODY can become a Better Your Best finalist or even WIN it all to become Technology Marketing Toolkit’s Spokesperson. I started my business in 2004, and it would remain a break-fix-only business for the next 15 years. Back then, when my wife and I were just starting out, painful hives covered my entire body and would even close off my throat. Turns out our run-down apartment was contaminated with meth! All we had to show for it was a mountain of debt and hives that made me miserable for years!

As co-founders of Nerds In A Flash for 19 years, Shawnda and I felt like we were signing our lives away on a half-page Yellow Page ad. “We’ve done just about everything you can do in advertising,” we agreed, “from Yellow Pages to TV, radio and newspaper ads to Google AdWords.”

Art Leiby started The Lerepco IT Group in New Jersey in 2013. With over 35 years of IT experience, he knew how to deliver fantastic service for his clients. What he didn’t know was marketing. Sure, he used a marketing firm. But as Art’s wife and soon-to-be VP of Business Development, I would get mad at him and say, “Look …

Growing up in a small Russian town called Bataysk, I was a quiet and introverted kid after my father was killed in a car accident. During a school trip to the library at the age of 12, I saw my first personal computer – a magical device that would change my life forever.   Seeing my passion firsthand, my mom saved …

In November of 2021, I gambled my entire retirement to purchase Simplified IT Solutions. Less than a month later, I lost one of my biggest clients before I even knew them – $40,000 a year GONE. Suddenly, I had lost 20% of the value of my MSP. To replace that income, I contracted out my tech services. That was a …

Trapped In A Lifestyle Business For 15+ Years I started my IT business before I was even ready to start a business. I figured I would work in corporate America first, learn a little and then be ready. But I was just 27 years old, and God had other plans. In 2002, Net A Corp Technologies was born. After growing …

We jumped in, committed to the process, and did the work! As a result, we’ve had some INCREDIBLE SUCCESSES over the last three months!

I Didn’t Trust Myself To Grow Our Company On the first day of the Rapid Implementation Workshop, Robin Robins shared a quote from Thoreau: “The mass of men live lives of quiet desperation.” Suddenly I realized that quote perfectly described how I felt. As the business development manager for Integrated Axis Technology Group (IA), I knew that we struggled with …

Working Too Much For Too Little After my Chief Technology Officer position at a pharmaceutical company dissolved during the recession, I started Critical IT Solutions in 2010 in the very competitive Washington, DC, area. Little did I know that by starting my own IT services firm I would be working 20-HOUR DAYS, including weekends! But with all of the time …

2 Major Obstacles Stunted Our Growth As President and CRO of iStreet Solutions, I recognized that two major obstacles prevented us from growing. First, our branding and services didn’t stand apart from every other MSP’s. And second, since the California shutdowns, our marketing has been inconsistent and lacked results. So, my first step was to make a Venn diagram featuring …