We recently invited Jeff Hoffman, founder of Priceline.com, to speak at our Producers Club meeting. He shared with our members the strategies used to scale eight companies from the ground up to multibillion-dollar companies. Watch one of his secrets now. For more strategies on growing and scaling your MSP business, register for our free livecast at https://mspgrowthplan.com/
In the “guru” industry, we often describe what we do as “information marketing,” or ourselves as “infomarketers,” a term that, to the best of my knowledge, was developed by the Godfather of information marketing, Dan Kennedy. While many (including Dan Kennedy) don’t particularly like the term, it’s accurate and descriptive: information marketers are people selling information products – specifically books (and back in the day, cassette tapes and …
For the first time in America, 1% of Americans are millionaires. This is the very first time this has ever happened. We have just experienced during COVID, the largest transfer of wealth in our history. Go look it up. Seriously. The total wealth of US billionaires grew by $1.3 trillion during the first 11 months of the pandemic. That’s a 44% increase in wealth and the US has also added 50 billionaires during this time, so there is plenty of money out there. Don’t let anyone tell you differently. If you look at the growth that’s happening right now for MSPs and in our industry, any poll you look at, all point to a CAGR compound annual growth rate of 12.5% so our industry is growing.
So one of the things Dan Sullivan has and I’m going to share it with you, is the four C’s. They’re like the four steps. I’m calling them steps to mastering a new capability. You’re talking to an entrepreneur who started her business without two nickels to rub together. I had to barter to get a website done because I …
In marketing, you’ve got to be able to segment and pull a list appropriately. A bad list is a lot like bad hygiene- they don’t have email addresses, phone numbers, or job titles. There’s a lot of missing/wrong data, buying history and everything else. When you look at any campaign, you can’t say it’s just one element, because really marketing …
WooSender Survey
A big mistake made by all rookies and small businesses who don’t understand marketing: they try to appeal to EVERYONE or to too broad an audience with their message. When “everyone” is your customer, NOBODY is your customer; so, when MSPs tell me “everyone in Cleveland, Ohio, with at least 10 computers or more” is a “high probability” in terms …
I think so many people set these half-assed goals and they’re setting themselves up with a poor mindset. It’s the same issue when someone else is “making them” set these goals and they’re not really bought in because it wasn’t their idea in the first place.
I once learned something from a guy who does marketing for churches, and I thought I’d share it with you. He lives in the south, where the church is a big marketing business.
Frustrated By The BIG Promises Yet LITTLE Results From Most Marketing Programs SymTec consists of three partners: myself (Robert Christian) as well as brothers Trevor and Wesley Bradford. Since opening our doors 10 years ago, we’ve always seen value in marketing. Problem was in finding the RIGHT marketer or agency. We tried hiring a marketing person. But he was basically …
