Hey, check it out! I found a REAL Yellow Pages ad (see on this page)! You might think this is as outdated as spray-on hair, but there are still a LOT of companies who advertise in the Yellow Pages — and get results. As a marketer, you ought to be thumbing through yours for ideas and examples to learn from, …
This month I’m taking a radical change from the “norm” in this newsletter to deliver a report on what I learned after spending a day with Robert Herjavec, CEO of a $150 million Canadian IT security firm, the Herjavec Group, and #1 shark on CNBC’s reality show Shark Tank. This IS an abbreviated version of the full report that I …
From the department of Answer Your Damned Phone: Here’s an e-mail sent in by a Producers Club member reporting a true story about a Google PPC lead received by another Producers Club member in his Accountability Group. This is a MUST-READ: “So, my friend in Knoxville, TN, is doing Google AdWords. He currently uses a virtual receptionist company to answer …
Where are you in relation to those New Year’s goals you set six months ago? Did you even set ’em? As the saying goes, hard work beats talent when talent doesn’t work hard. Of course, some people aren’t talented and won’t work hard. Double whammy. Kinda like being stupid AND ugly. Lotsa luck in life, bubba. The other day a …
Many business owners leave LOTSA money on the table by not addressing their existing clients’ unmet needs. Most don’t even know what they are because they never go looking for them. I’ve said for years that you’ll never have a client call and say, “Hey Boss, I got a pile of money here that I don’t know what to do …
I’ve heard it a million times: “((Fill in the blank)) doesn’t work.” Be it telemarketing, direct mail, canvassing, webinars, etc., etc., etc. Oddly enough, I ONLY hear that about marketing that costs money; I never hear anyone lament about Facebook posts, Twitter or LinkedIn, even though I’ve not had any client show me a documented, direct line from this type …
Last month I brought Tony Horton to speak to the Producers Club. In the rare event you’re not familiar with him—even if only by name, due to the extensive advertising done by Beach Body—he’s the star fitness trainer of the P90X home DVD workout series. On various fronts, it’s the #1 best-selling home fitness program of all time, netting over …
The above is one of the most basic, fundamental questions we need to answer for our customers. Recently a new member, Anthony Hernandez of Full Service Tech, Inc. asked “How do I develop an effective USP?” The longer, more detailed and accurate answer is found in both the Toolkit and Blueprint with exercises provided for doing client and market research. …
In a recent conversation I was having with Verne Harnish, author of the Rockefeller Habits, he mentioned the #1 KPI to watch for growth in a company was “lead generation.” In another interview I did with Paul Chishom, the CEO of mindSHIFT, he also referenced “sales pipeline management” as the #1 reason for taking mindSHIFT from $5 million to $120 …
One of the best revolutions to happen in the marketing world is online or web site marketing. The cost of developing and hosting a web site is infinitely insignificant to the amount of money it can generate. Unlike other advertising mediums like direct mail, yellow pages, networking, etc., a web site works 24/7/365, the results are instant, and you can …
