How A Self-Proclaimed “Crotchety Old Geek” Strives Every Day To Be Better Than Yesterday My story is a bit different. While I was recently one of five Better Your Best finalists honored to present onstage at Robin’s recent Boot Camp, I’m not about to go on and on about how fantastic I am. Because none of you care what I …
A Holistic Better Your Best Transformation: Failed Marketing, Arrested Clients & Payroll Nightmares “This is too easy.” After I opened my business in 2003 and put out roadside bandit signs at night, the phones lit up. I quit my day job as a software developer and began hiring employees. My business soon moved from my study to my garage to …
Moving To America With Only $100 To Our Name, The Odds Were Stacked Against Me Until age 11, India was my home. Because my father wanted to create a better life for my family, we came to America in 1979. My parents and my brother arrived with only $100, hoping to fulfill our dreams. However, our lives began as a …
After More Than DOUBLING The Business In Under 3 Years, A Plateau Was On The Horizon Maybe you’ve heard about the legend of Vincent Fung. I assure you, he is a REAL person. But yes, his seismic growth a few years back was legendary. From the spring of 2014 to the close of 2017, with the support of Robin’s Producers …
“If You Build IT, They Will Come.” NOPE! I started Fusion Factor in 2005 with the mission to help small and medium-sized businesses get a real return on their technology investments. Since we would be dedicated to providing state-of- the-art IT support, phenomenal service and products that allow our clients to get ahead of their competition, I figured we were …
For A Decade, I Was “Comfortable” With My Referral-Only Business – “Comfortable” With NOT Growing Comfortable. That one word perfectly described my IT business for way too many years. I was comfortable with my customer base, comfortable with my revenue and salary. I was comfortable living off of referrals because that’s all we did for about 10 years. I was …
15 Years In Business. Practically Zero Marketing. Most IT business owners unsuccessfully “dabble” in marketing. They send out a sales letter or postcard, get few or no results and then swear off direct mail. Later, they might test their luck with an ad in a trade publication or newspaper. Again, no results. Then they’re on to the next “shiny object” …
Bill Gates And Steve Jobs Aren’t The Only Computer Guys Who Started In A Garage! For as long as I can remember, I wanted to run a technology company. Even as a teenager, I worked for a small computer shop and loved it. At that young age, I approached my father and brother about starting our own computer company. We …
My Excuses Were Piling Up As Much As My Debt I wasn’t like many of Robin’s clients who order the Toolkit and then plop it on a shelf. I read it thoroughly cover to cover. But a funny thing happens when you simply READ the Toolkit but don’t IMPLEMENT its contents: Nothing. Nada. Zilch. Eventually, the Toolkit started gathering dust. …
I Know What I Am. I Know What I Am Not. I’m a tech at heart. I’m NOT a marketer. My background has been in the field, supporting medical offices since 1979. I began my own business in 2005 and was crystal clear on my target market from day one: medical practices in the Atlanta area. I grew my business …
