Recently, a Producers Club member reached out to discuss her marketing plan for the upcoming year. In preparation, she broke down all the leads generated from the previous year by source: direct mail, referrals, SEO, trade shows, e-mail (which is really a lead activation campaign triggered by e-mail...
They Were The Busiest 3 Months Of My Entire Life. And I LOVED Every Second Of It! Give me a choice of staying busy or being bored, I’ll always choose to stay busy. I joke that if this IT thing falls through, I can always be a circus...
This shocking statement just in from the US National Library of Medicine regarding diets: “They all work…when you stick to them.” Back when I was teaching fitness classes, the most common question I would get was “What is the BEST exercise I should do for _______ ?” with...
According to an article on SiteImprove, 131 of 135 websites analyzed (97%) had broken links and errors on their web page. The websites they focused on were all Fortune 1000 companies, who arguably have the resources (money and staff) to ensure this doesn’t happen. YIKES! While there’s no...
Stuck Between Growing Our Business And Saving It It’s all perspective. From the outside looking in, our commodity cloud and server company seemed like a goldmine a few years back. We were climbing toward $8 million in annual revenue. We had 50 employees. But because we weren’t sure...
One of the biggest reasons people fail in marketing is that they never get beyond random, episodic campaigns to marketing assets built on SYSTEMS and PROCESS. The other day a marketing manager asked if we had any “summer” campaigns she could run; she said she had already done...
I’ve often said marketing is simply psychology plus math…a “manipulation” of emotions and focus with an intent to get a prospective client to buy from you. Most people cringe at the thought of using any type of emotional appeal in their advertising, yet it’s been proven over and...
Taking My “Underdog” Business To SUPERHERO Status Does this sound like you? You’ve spun your wheels in your IT business for years. But you’re in a deep rut. Growing your business by improving your sales and marketing is ALWAYS at the top of your priority list…but you NEVER...
