Throughout my journey as a business owner, I’ve been heavily influenced by a handful of remarkable people. While many look to books, it’s been the combination of books, seminars, workshops, and the real-life lessons from people who’ve walked the path that has truly guided me. These individuals taught me life lessons, helped me find direction when I had none, and …
One of the most frustrating parts of selling MSP services is getting past the gatekeeper. Whether you’re the owner of an MSP or a salesperson in charge of prospecting, you’ve likely faced this hurdle more times than you care to admit. The infamous “we’re fine” objection, or simply being blocked from talking to the decision-maker, can seem like a brick …
Webinars are one of the most powerful tools in your marketing arsenal – if done right. But getting people to sign up and, more importantly, show up for your webinar can be a challenge, especially if you’re not hitting the right notes with your audience or promoting it at the right time. Let’s break down how to make webinars work …
If you’re doing any kind of digital marketing right now, you’ve probably noticed how much more expensive it’s getting. Even Forbes reported that some marketers are looking at cheaper alternatives, like direct mail. That made me laugh because most people think of direct mail as expensive. But now, digital marketing is costing as much or even more than traditional methods. …
If you’re running a sales campaign for your MSP business, one thing is certain: not all of your prospects are going to be the right fit. This is expected, and you should plan for a portion of your outreach to not hit the mark. However, if you’re seeing more than 10-15% of your prospects being a total miss, you’ve likely …
When it comes to generating referrals for your MSP business, there’s a common misconception that offering a great reward is the key to success. Sure, everyone likes a nice bonus or incentive, but the reality is that referrals often stem more from the relationship you have with your clients than from any gift card or monetary reward you might offer. …
When it comes to raising prices, many MSPs feel a sense of dread. The fear is that increasing rates might push clients away. It’s a valid concern, but the reality is that raising prices is often necessary for maintaining profitability and sustaining the quality of services you provide. However, it’s crucial to approach this with a strategy, not just a …
The M&A (mergers and acquisitions) market in the IT industry is seeing a noticeable decline. Fewer transactions are happening, and the big multiples some MSPs were getting a few years ago are no longer on the table. Buyers today are much more discerning—they’re looking for quality MSPs that can deliver predictable, consistent growth and solid financials. If you’re hoping to …
In 2022, Blue Net Inc. – an IT services company founded in 2006 by my husband, Adam Wittke – faced a major financial crisis after a costly acquisition mistake threatened its survival. Adam was forced to fight to keep his 17-year-old company afloat. That year, I came on board to help Adam with sales. However, with a damaged culture, lost …
As a Managed Service Provider (MSP), you know that cybersecurity is essential—but do your clients? If you’re presenting your cybersecurity solutions as just another cost, you’re missing the mark. In today’s world of increasing cyber threats, MSPs need to sell cybersecurity services as an absolute necessity—something that protects clients from disaster, not just another line item in their budget. Let’s …
