How To Transform Your MSP By Prospecting The Right Way

Robin RobinsMSP Marketing

The story of Adam Spencer, CEO and founder of 911 IT, stands as a testament to the transformative power of targeted marketing and strategic growth. Just three and a half years ago, Adam faced the daunting challenge of high debt and meager annual revenues. Today, his company boasts a staggering $4 million turnover, a testament to his client acquisition strategies …

Robin’s 13 Rules For Successful Salespeople

Robin RobinsMSP Marketing

In the competitive world of sales, success is often defined by your ability to close deals and generate revenue. However, what sets apart truly exceptional salespeople is their adherence to certain key principles. These principles, which I like to call “Robin’s Rules for Salespeople,” are the cornerstone of effective and ethical selling. 1. Be Sold On Your Product To be …

Welcome To The Holidaze!

Robin RobinsMSP Marketing

The most anticipated time of the year is here! Every weekday from Dec. 4th through Dec. 14th we’re celebrating you, the hardworking managed service providers, with a spectacular Holidaze event, brought to you by Channel Program and dozens of other IT vendors, including TMT. We know you put in a ton of hours throughout the year, so 28 of us …

stephen cracknell genius of the month

As A Result Of TMT Best Practices, We’ve Added FIVE New Mid-Market Clients And $34,525 In NEW MRR And Grew Year-Over-Year Revenue By 33%!

Stephen CracknellGenius of the Month

It’s rare to start a business that merges both your own passion and your spouse’s passion. In 2010, that’s exactly what we did. My wife’s background in health care and my knowledge of solving IT issues came together to form US Medical IT, providing IT support for the medical community of the Dallas–Fort Worth area. Hungry for more clients and …

The Art Of Hiring And Managing A Sales Team

Robin RobinsMSP Marketing

Identifying the right sales personnel is critical. It’s not just about finding someone who can sell, but finding someone who is inherently driven. The right individual should have a natural knack for sales, a strong work ethic, and the ability to consistently meet and surpass sales targets. Remember, you can’t rely solely on a compensation plan to motivate underperformers. Effective …

The Secret To Closing More MRR That No One Is Talking About

Bruce McCullyMSP Marketing

Bruce McCully has become a renowned figure in the world of cybersecurity and MSP growth. As the founder of Galactic Advisors, he’s on a mission to revolutionize the way MSPs approach security and sales. His journey, marked by the impressive growth of his own MSP and pivotal experiences in combating cyber threats, has fueled his passion for empowering other MSPs. …

The Essential Role Of Lead Generation In MSP Growth And Stability

Robin RobinsMSP Marketing

Lead generation is often perceived as a mere marketing strategy. However, its role transcends beyond just filling the sales pipeline—it’s the lifeblood of sustainable business growth. Without leads, there are no first-time appointments, no new customers, and consequently, no growth. This reality rings especially true for businesses operating in highly competitive environments. The Risk Of Complacency Many businesses, particularly those …

Why Competing On Price Can Be A Race To The Bottom

Robin RobinsMSP Marketing

It’s a common knee-jerk reaction: seeing the competition slash prices and thinking you’ve got to dive down to their level to stay in the game. But here’s the truth, cutting your prices to match the bargain bin might win you a sprint, but it won’t help you in the marathon. Imagine if Rolls Royce suddenly started pricing their cars like …

How To Sell MSP Services: A Guide To Packaging And Pricing Managed Services

Robin RobinsMSP Marketing

Establishing a robust and efficient pricing and packaging model is essential for building a successful MSP business. In this guide, Robin Robins, the innovative founder and CEO of Technology Marketing Toolkit (TMT), and Will Nobles, the accomplished CEO of Vector Choice, share profound insights and strategies for optimizing, packaging, and pricing managed services aimed to empower MSPs with the wisdom …

9 word email

Reactivate Unconverted Leads With The 9-Word Email

Robin RobinsMSP Marketing

There’s a secret weapon in the world of communication, one that’s especially powerful for MSPs dealing with unconverted leads: the 9-word email. This isn’t a gimmick; it’s a strategic instrument designed to cut through hesitation and reopen conversations that have gone silent. But the utility of this tool goes beyond just reawakening lost leads.